People buy (into) you first, then your product(s).
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023
“Yahoo is one of the digital world’s iconic brands and its original logo perfectly captured the spirit of the early days of the internet,” said Pentagram’s Michael Bierut.
“We were determined to reflect the brand’s idiosyncratic roots, which is why we retained and strengthened the Yahoo exclamation mark,” he told Dezeen.
The capital letters of the logo’s previous iterations have been abandoned in favour of lower case letters.
The brand’s exclamation mark is italicised to give emphasis and is alined at 22.5 degrees to match the angle of the Y.
“The exclamation mark’s exaggerated italic treatment helps bracket the wordmark with two strong diagonals, and calls back to the Looney Toons-style charm of the original 90s mark,” explained Bierut.
Really digging the 2024 Summer Olympics logo! It’s a 24 that mirrors The Eiffel Tower. I’m guessing the painterly brush aesthetic is a nod to Paris’ art & fashion culture too.
Having previously hosted the 1900 and 1924 Summer Olympics, Paris will become the second city to host the Olympic Games three times, along with London (1908, 1948, and 2012). The 2024 Games also mark the centennial of the 1924 Games. This will be the sixth overall Olympic Games held in France (including summer and winter Games).
Taxi app, mytaxi, has rebranded as FREE NOW as part of joining the wider-mobility international “NOW” brand family.
It was announced today that the FREE NOW app will be operational in 100 cities across Europe, with a subscription service which allows passengers to pre-purchase time-limited plans for discounted journeys also being trialled.
The company is also exploring the possibility of an e-scooter service in Ireland once Irish regulations allow for them.
MyTaxi, formerly Hailo, rebrands themselves as Free Now. Hailo was a perfect name for a taxi app. Why fix something that wasn’t broken?
I was told by a professor that whoever wins CSULB’s new mascot search, the people behind it won’t be compensated. An ad agency will pick it up to further develop it. Sad, considering all the things the mascot is going to be put on.
What kind of message does that send to the art students? I would never do that. Anyway, I like the sharks, krakens, and stingrays. I know the marine biology department is behind the sharks, considering all the publicity that surrounds The Shark Lab (Animal Planet, The LAist, Spectrum News). And I saw someone mention how sharks can tie in with Steven Spielberg’s Jaws (1975), but if I’m being honest, the school worships him enough.
3:40 Why logos are worth more to some companies than others?
5:40 Price the client not the job
7:45 What does Blind charge to design a logo?
8:25 How do you quantify/justify the hours to a client?
9:45 Paula Scher’s approach
11:40 Pricing role play
13:20 Most entrepreneurs value time. Symmetry of logic.
21:20 Clients don’t choose the best option. They choose the least risky option.
NBA 2K League says of logo: “Absent is a human silhouette, which speaks to the inclusive nature of the league and the opportunity for any type of player to try out – young or old, male or female, based domestically or abroad.”
Heatcheck & Blazer5 – Awesome names!
“After Kobe retired,” Ice Cube says, seated upstairs in Mendenhall’s roomy lounge, post combine, “I was like, ‘Man this dude scored 60 points his last game, but it’s over.’ And why? Because of the wear and tear of the NBA—82 games, plus playoffs, back-to-backs. I was like, ‘What can we do to still see these dudes play and take out the wear and tear?'”