As we step into the last days of the year, PANTONE is looking forward to 2022 with its annual Color of the Year. For the year ahead, the global color authority has chosen the shade ‘Very Peri’: a periwinkle blue that inspires calm but is vivified by a violet red undertone.
Instead of dipping into its existing database of hues, this is the first time the company has created a brand-new shade. The team blended the constancy of blue with the excitement of red, resulting in a blue hue that’s both carefree yet empowering.
“Creating a new color for the first time in the history of our PANTONE Color of the Year educational color program reflects the global innovation and transformation taking place,” said Laurie Pressman, Vice President of the PANTONE Color Institute.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
While society emerges from a prolonged period of isolation, Very Peri represents the transformative times we’re living in, with our notions of daily living changing, and our physical and digital lives becoming more intertwined.
The “happiest and warmest of all blue hues” illustrates the complexity and fusion of modern life together with an “empowering mix of newness.”
“The selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” explained Leatrice Eiseman, Executive Director of the PANTONE Color Institute.
“Encompassing the qualities of blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courages creativity and imaginative expression.”
VISA is a global payments technology company that enables fast, secure and reliable electronic payments for consumers, financial institutions, merchants, governments and businesses in more than 200 countries and territories.
Visa is considered one of the best global brands according to the Millennium 2000 Top of Mind study by the Millward Brown agency.
According to the company, the name “Visa” comes from the Scandinavian word “vista”, which means “to see”.
Visa co-founder Dee Hock originally thought “Visa” was a nonsense word, so he defined his company as a “bridge between the old and new financial worlds.”
Visa is also one of the most recognizable brands in the world.
With 3.6 billion cards in the world, Visa is recognizable to almost everyone and has long stood for trust, security, acceptance and inclusion. These core values, in addition to the goal of enabling all people to participate in the global economy, are expressed through a modernized, dynamic visual brand identity developed by Mucho in collaboration with Visa.
VISA has never been known for major changes to its brand and identity.
From 1960 to today, we see only an evolution of identity whose purpose is to update and adapt to the context of the moment.
In this evolutionary process, the last update is from 2014, almost a decade ago. So it is in the environment of the digital economy that this rebranding, led by the Mucho San Francisco team, is anchored, although the scope of the project has involved all the agency’s offices. So the idea of the new logo is to enhance the visual identity on small screens and dynamic digital platforms.
The most significant change is the update of the Visa corporate blue; now clearer, but also more intense and vibrant. The wordmark leaves behind the dark blue gradient and opts for this lighter, solid blue (hex code: #2639c3).
Additionally, the company has unveiled a responsive logo that consists of three horizontal bars in Visa’s familiar blue, white and yellow. This icon is meant for small applications like favicon images.
According to the company, the new brand identity “symbolizes change.” As Visa, and indeed the entire world, contemplates a cashless future, it says the new brand has been designed with “inclusion” and “participation” in mind.
The new version of the Mucho brand separates the wordmark and the three-color brand symbol of the previous versions into two distinct elements. According to Visa, the three colors of the brand symbol represent the three goals of the brand: access, equality and inclusion.
Visa’s updated wordmark not only stands on its own, but also features a “new blue” that is brighter and more dynamic than its predecessor, the company said.
The launch of the new Visa logo comes alongside a brand repositioning and global advertising campaign led by marketing company Wieden + Kennedy. The new logo will initially be seen in digital channels, corporate communications and in presentation spots on Meet Visa.
According to the company, the Meet Visa campaign offers a “first look at the visual identity of the evolved brand that will launch later this year,” which will feature refreshed colors for greater digital impact, as well as “a source created specifically for optimal digital experiences and an updated brand icon that expresses the purpose behind the organization.”
During 2021, Visa’s new brand identity will be visible across the more than 200 countries and territories in which Visa operates.
The new Visa logo is just the beginning of more changes to come. For now, we will have to wait to see all the adjustments to the brand. We think we’ll see more in terms of marketing than a brand re-creation.
The new logo is in line with Visa’s new strategy. As the company announced, it will focus on making transactions and payments easier for everyone, everywhere, every day. As such, the new brand is expected to be more inclusive.
While the logo will not change the brand’s visual identity, it will allow Visa to more easily express its new purpose while providing a consistent representation across a variety of platforms.
The changes in the new VISA logo and the overall VISA 2021 rebranding (so to speak) were minimal and we can not really say that they will affect consumer opinion more or less. VISA is an established brand and a minimal color change will not generate more (or less) sales.
It’s possible to say that this rebranding is basically being done with the intention of generating a bit of hype around the brand, not much else.
Do you remember when you learned that the FedEx logo had a hidden arrow in it? If this is news to you, check the negative space between the “E” and the “x.” Neat, eh? Logo design is a crucial part of the branding process, for sure, especially with household items and food products, considering just how often customers will be looking at the packaging. Iconic logos like Coca-Cola’s swoopy cursive letterforms and the McDonald’s golden arches have stood the test of time, but those are pretty straightforward examples. More intriguing is when designers decide to slip in secret design elements for consumers to find. This is the hidden message you didn’t realize was in the Twix logo.
It’s literally been waving at people but they didn’t pay heed. The blue in the French flag is now navy, reverting to the shade used before 1976 to remember the Revolution.
The exterior of the Elysée Palace, along with other presidential buildings, has been sporting the look for a year unannounced. The refresh was only made public with the publication of the book Elysée Confidentiel by journalists Eliot Blondet and Paul Larrouturou in mid-September, which recounts how the color had been so abruptly swapped, euronews reports.
Arnaud Jolens, the Elysée’s director of operations, had walked into President Emmanuel Macron’s office on the eve of the country’s National Day in 2020 bringing two variations of the flag—the post-1976 version and this one—and then declared: “By the way, I’m changing the flags on all the buildings of the presidency tomorrow.” Macron smiled.
Navy blue honors “the imagination of the Volunteers of Year II, the Poilus of 1914 and the Compagnons de la Libération of Free France,” the French Presidency details. The Volunteers of Year II were France’s first citizen army who, in 1791, volunteered to protect French territory from a threatened Prussian/Austrian invasion post-Revolution (hence the term “Year II.”)
This was the shade of the tri-colored flag up to 45 years before, and the same one flown under the Arc de Triomphe every year on Armistice Day on November 11.
The blue was later brightened to match the one in the European Union flag, a decision made by former president Valéry Giscard d’Estaing.
Decades after, the French presidency has readopted the classic navy. The switch of flags across presidential landmarks cost €5,000.
Macron was evidently pleased by the decision. “The flag that all the presidents have been dragging around since  was not the real French flag,” the book explains, describing the details of the conversation between Macron and Jolens.
General Mills has been on a roll with its collaborations lately. Not only has its packaging been fronted by KAWS’ Companion, but it’s also gone back in time with Netflix for a 1980s-esque makeover ahead of the fourth season of Stranger Things.
The limited-edition Lucky Charms, Cinnamon Toast Crunch (“crispy, sweetened two-plane cereal”), and Cheerios boxes reclaim old General Mills imagery—some upside down—from the era, but the artworks get more surreal with the Stranger Things references plastered all over them.
There’s a missing poster making an appeal to anybody who has information about Barb’s whereabouts to get in touch with Sheriff Hopper; Russian text; and even a sweepstakes with a chance to win a $1,000 shopping spree at Starcourt Mall.
The fronts of the boxes can also be flipped open to reveal games inspired by the series.
These aren’t your regular breakfast cereals, though you can be sure that the edible contents within aren’t 40 years old. Each box is priced at US$19.86, a nod at the year that the upcoming season will take place in, and will retail at the official Netflix store instead of the usual cereal aisles.
Social media users in Israel are mocking Facebook’s company name change to Meta, as it sounds similar to the Hebrew word for “dead.”
Many Twitter users scoffed at the social media company’s rebrand — revealed by founder Mark Zuckerberg earlier this week — using the hashtag #FacebookDead. “Somebody did not do their #branding research,” one post read.
Dr Nirit Weiss-Blatt, author of The Techlash and Tech Crisis Communication, tweeted: “In Hebrew, *Meta* means *Dead* The Jewish community will ridicule this name for years to come.”
“Grave error?? Facebook’s new name Meta means dead in Hebrew. Hilarious. #FacebookDead” another user tweeted.
Zuckerberg’s efforts to revamp Facebook come as the company faces what could be its most potent scandal since it launched in 2004.
The social media giant is under the spotlight following the publication this week of “The Facebook Papers,” a series of internal documents obtained by 17 news organizations, including CNN, that underpin whistleblower Frances Haugen’s claims the company is riddled with institutional shortcomings.
The documents reveal how Facebook has propelled misinformation, struggled to eliminate human trafficking-related content on the site, and tried to increase its teenage audience, despite internal research suggesting that its platforms, especially Instagram, can have an adverse effect on their mental health.
Facebook isn’t the first company to be ridiculed after its branding didn’t translate abroad.
In 2019, Kim Kardashian West was accused of cultural appropriation after debuting her shapewear brand, which she initially named Kimono. Kardashian even appeared to have trademarked the word “kimono,” a decision that the mayor of Kyoto, Daisaku Kadokawa, criticized in an open letter on Facebook.
“We think that the names for ‘Kimono’ are the asset shared with all humanity who love Kimono and its culture therefore they should not be monopolized,” Kadokawa wrote.
Kardashian changed the name of her brand to Skims later that year.
In 2017, McDonald’s name change in China raised eyebrows. Customers were left confused when the company swapped Maidanglao, a Chinese iteration of the English name, to Jingongmen, which loosely translates to “Golden Arches.” One customer said it “sounds like a furniture store.”
Hooters employees made headlines last week as they spoke out on social media against new, smaller uniform shorts that rolled out in locations across the country. Servers and bartenders were largely against the idea of wearing the new shorts, which many compared to underwear.
Insider spoke with four current workers and one former worker in four states, whose names were withheld because they weren’t authorized to speak to media.
A waitress in Alabama said that when the shorts were first introduced at her restaurant, servers had to sign consent forms agreeing to wear the shorts or risk being sent home.
“When I first put the shorts on, I was like, all right, whatever. After wearing them for a few shifts with a little time to process, I realized how uncomfortable I felt,” she said.
Hooters, which has more than 400 locations across 42 states, is known for its wings and “Hooters Girls,” who are known for “glamorous styled hair, camera-ready make-up, and her fit body which all contribute to her confidence and poise,” a current job listing said. Workers have long worn revealing outfits, but now some say the new shorts are too far.
“My manager said I was wearing them wrong and that they needed to be pulled up on the sides to create a U shape like a smiley, which made them look even smaller,” another server in Florida said.
“These are not what I agreed to wear when I was hired,” a South Carolina bartender said, echoing the complaints that other workers shared with Insider. “There’s almost no bottom.”
“I feel like I’m working in my underwear,” said another worker, also in Florida. The new shorts make people “feel like they can comment on my body more,” the worker said.
Hooters of America, which did not respond to requests for further comment, said it would get employees’ input in future uniform changes.
The National Basketball Association (NBA) unveiled the commemorative NBA 75th Anniversary Season logo, which will appear throughout the 2021-22 season on courts and official NBA merchandise, inside arenas and in original broadcast, digital and social media content.
The new logo is a fresh take on the league’s iconic Logoman identity, based in the classic 75th Anniversary symbol – the diamond.
NBA Finals 2021 presented by YouTube TV continues on July 8 at 9:00 p.m. ET on ABC. Additional details regarding the NBA’s 75th Anniversary Season will be shared on an ongoing basis in the coming months.
While brands have been forced to redesign marketing material after being alerted of (seemingly accidental) X-rated imagery, confectionery maker Haribo has been confidently putting its packaging on view by filthy-minded, voyeuristic consumers. For years, customers have been pointing out “compromising” positions displayed by characters on its Maoam candy wrappers, and for years, the company has lived in sweet, sugary indifference.
Gripes of the cheeky packaging go as far back as 2009, when Haribo received an angry letter from a British man who was “shocked” at the imagery after buying the chewy candy for his children. The customer said his wife “became quite distressed” after a spat with the store manager and “had to sit down” in the parking lot to cool off.
The wrappers’ amusing illustrations were brought to the attention of the internet once again after TikToker @mitchxllt hinted at their allegedly sexual poses in a video that has since amassed 2.9 million views.
In an image shared by the user, Maoam’s green mascot can be seen getting playful with fruit. The character enjoys tickles, but seems particularly exhilarated with cherries up his mouth.
Haribo hasn’t responded to the jokes now, though a representative ambiguously commented in 2009, “This jovial Maoam man is very popular with fans, both young and old.”
Over a decade on, it seems like the imagery on the fruit candy wrappers is simply too juicy for the brand to give up.
We’ve seen plenty of logo disputes over the years, with most of them involving a huge brand going after the little guy. But every now and again we see two biggies go head to head – and this time it was a giant of fashion against a titan of tech.
Chanel was unhappy with Huawei’s new logo, arguing that the design, made specifically for Huawei’s computer hardware, too closely resembles its own. Sure, both consist of two interlocking curves inside a circle – but they’re essentially opposites of one-another. We’ll go out on a limb here and say Huawei probably didn’t take logo inspiration from the French fashion house.
Somewhat unsurprisingly, Chanel has just lost an EU court battle over the logos. According to the BBC, the EU General Court in Luxembourg ruled this week that the logos “share some similarities but their visual differences are significant”.
Not only do the curves face a completely different direction, but Chanel’s logo features more rounded curves and thicker lines. Oh, and they are, of course, completely different brands in completely different sectors. Let’s be honest – nobody is going to see Huawei’s logo on a computer and assume it was made by a perfume company.