The new BMW logo retains the same shape, but its within this shape that the design takes a new approach. The middle still has the blue and white colors of the Bavarian state. The font has also been shaped up differently. The outer ring now has a flat design in white, while some gradients fill the rest of the logo.
Furthermore, Thiemer says that since “BMW is becoming a relationship brand”, the new logo will invite customers to rediscover the brand with its history and products.
The term has become popular recently because of the spread of the novel coronavirus. Social distancing means standing 6 feet apart from others in an effort to lower the risk of contracting the illness.
People buy (into) you first, then your product(s).
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023
“Yahoo is one of the digital world’s iconic brands and its original logo perfectly captured the spirit of the early days of the internet,” said Pentagram’s Michael Bierut.
“We were determined to reflect the brand’s idiosyncratic roots, which is why we retained and strengthened the Yahoo exclamation mark,” he told Dezeen.
The capital letters of the logo’s previous iterations have been abandoned in favour of lower case letters.
The brand’s exclamation mark is italicised to give emphasis and is alined at 22.5 degrees to match the angle of the Y.
“The exclamation mark’s exaggerated italic treatment helps bracket the wordmark with two strong diagonals, and calls back to the Looney Toons-style charm of the original 90s mark,” explained Bierut.
Really digging the 2024 Summer Olympics logo! It’s a 24 that mirrors The Eiffel Tower. I’m guessing the painterly brush aesthetic is a nod to Paris’ art & fashion culture too.
Having previously hosted the 1900 and 1924 Summer Olympics, Paris will become the second city to host the Olympic Games three times, along with London (1908, 1948, and 2012). The 2024 Games also mark the centennial of the 1924 Games. This will be the sixth overall Olympic Games held in France (including summer and winter Games).