UK-based design firm Pentagram creates “21st-century identity” for Yahoo!
“Yahoo is one of the digital world’s iconic brands and its original logo perfectly captured the spirit of the early days of the internet,” said Pentagram’s Michael Bierut.
“We were determined to reflect the brand’s idiosyncratic roots, which is why we retained and strengthened the Yahoo exclamation mark,” he told Dezeen.
The capital letters of the logo’s previous iterations have been abandoned in favour of lower case letters.
The brand’s exclamation mark is italicised to give emphasis and is alined at 22.5 degrees to match the angle of the Y.
“The exclamation mark’s exaggerated italic treatment helps bracket the wordmark with two strong diagonals, and calls back to the Looney Toons-style charm of the original 90s mark,” explained Bierut.