If you haven’t heard already, Nokia is dialing down on its position as a mobile phone manufacturer. To mark its pivot, the company has adopted a dramatic new logo, its first brand identity transformation in decades.
The Finnish tech firm says the fresh wordmark—an abstract emblem with negative space at the front, middle, and tail—represents a more “energized” and “dynamic” Nokia. The overhaul includes an expanded color palette that goes spectrums beyond the singular ‘Yale blue’.
Well, this “dynamic” look has energized the people too, somewhat. Consumers always have something to say when a company introduces a new logo, and Nokia’s revamp is no different.
A stream of jokes on social media insinuates that it’s a good thing Nokia has been around since 1865, because people would have a hard time deciphering its name had it been new.
Source: DesignTAXI
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