The Czech Republic’s new name rolls off the tongue more easily. It now wants to be known as Czechia, though it will still keep the longer form for various scenarios.
To be clear, the terms ‘Czechia’ and ‘Czech Republic’ have been in use interchangeably in an official capacity since 2016. However, according to the Ministry of Foreign Affairs, the nation will henceforth only use the Czech Republic designation for formal contexts, such as on official government documents, embassy relations, and legal correspondence.
Meanwhile, Czechia will from now on be the preferred name for more general and casual settings. You’ll see it across literary works, newspapers, advertising signs, and in instances where the country is being represented in the fields of culture, sports, and science. International committees or politicians might even choose this name to appear more legible “and less distant” on official marketing and meeting collaterals.
In line with the transition, the Czech Tourism Board has rebranded to become VisitCzechia. Its new, more readable logo illustrates why the nation is putting so much weight on a name change.
Czechia’s Olympic team has already gone ahead to identify itself as ‘Czechia’, printing the shorter moniker across jerseys and merchandise.