I was told by a professor that whoever wins CSULB’s new mascot search, the people behind it won’t be compensated. An ad agency will pick it up to further develop it. Sad, considering all the things the mascot is going to be put on.
What kind of message does that send to the art students? I would never do that. Anyway, I like the sharks, krakens, and stingrays. I know the marine biology department is behind the sharks, considering all the publicity that surrounds The Shark Lab (Animal Planet, The LAist, Spectrum News). And I saw someone mention how sharks can tie in with Steven Spielberg’s Jaws (1975), but if I’m being honest, the school worships him enough.
Government worker Sherry Chen accused of espionage speaks out for 1st time
Keep fighting, Sherry!
Haha, Eric Bellinger’s cover for The Rebirth 2 (inspired by Ready Player One) got himself into some trouble with Warner Bros. In a handwritten apology to them and Steven Spielberg (now deleted), he stated he meant no harm by it. A new cover featuring a spacesuit was introduced.
My heart goes out to all of the students affected by the closure of the final Art Institute locations in California (Hollywood and San Diego). I heard about the Orange County location closing back in December, so it was only a matter of time.
3:40 Why logos are worth more to some companies than others?
5:40 Price the client not the job
7:45 What does Blind charge to design a logo?
8:25 How do you quantify/justify the hours to a client?
9:45 Paula Scher’s approach
11:40 Pricing role play
13:20 Most entrepreneurs value time. Symmetry of logic.
21:20 Clients don’t choose the best option. They choose the least risky option.
Burger King is selling the Whopper for a penny if you order it within 600 feet of a McDonald’s using the new Burger King app. Terrific marketing and ad campaign!