In this clip, Brittany Renner addressed a viral video where she told viewers that athletes don’t wear condoms, adding that it’s easy to get a bag off of them by getting pregnant. Brittany admits that she’s mortified by the video now after having a kid with an athlete, and she added that the video made her look worse. To hear more, hit the above clip.
VISA is a global payments technology company that enables fast, secure and reliable electronic payments for consumers, financial institutions, merchants, governments and businesses in more than 200 countries and territories.
Visa is considered one of the best global brands according to the Millennium 2000 Top of Mind study by the Millward Brown agency.
According to the company, the name “Visa” comes from the Scandinavian word “vista”, which means “to see”.
Visa co-founder Dee Hock originally thought “Visa” was a nonsense word, so he defined his company as a “bridge between the old and new financial worlds.”
Visa is also one of the most recognizable brands in the world.
With 3.6 billion cards in the world, Visa is recognizable to almost everyone and has long stood for trust, security, acceptance and inclusion. These core values, in addition to the goal of enabling all people to participate in the global economy, are expressed through a modernized, dynamic visual brand identity developed by Mucho in collaboration with Visa.
VISA has never been known for major changes to its brand and identity.
From 1960 to today, we see only an evolution of identity whose purpose is to update and adapt to the context of the moment.
In this evolutionary process, the last update is from 2014, almost a decade ago. So it is in the environment of the digital economy that this rebranding, led by the Mucho San Francisco team, is anchored, although the scope of the project has involved all the agency’s offices. So the idea of the new logo is to enhance the visual identity on small screens and dynamic digital platforms.
The most significant change is the update of the Visa corporate blue; now clearer, but also more intense and vibrant. The wordmark leaves behind the dark blue gradient and opts for this lighter, solid blue (hex code: #2639c3).
Additionally, the company has unveiled a responsive logo that consists of three horizontal bars in Visa’s familiar blue, white and yellow. This icon is meant for small applications like favicon images.
According to the company, the new brand identity “symbolizes change.” As Visa, and indeed the entire world, contemplates a cashless future, it says the new brand has been designed with “inclusion” and “participation” in mind.
The new version of the Mucho brand separates the wordmark and the three-color brand symbol of the previous versions into two distinct elements. According to Visa, the three colors of the brand symbol represent the three goals of the brand: access, equality and inclusion.
Visa’s updated wordmark not only stands on its own, but also features a “new blue” that is brighter and more dynamic than its predecessor, the company said.
The launch of the new Visa logo comes alongside a brand repositioning and global advertising campaign led by marketing company Wieden + Kennedy. The new logo will initially be seen in digital channels, corporate communications and in presentation spots on Meet Visa.
According to the company, the Meet Visa campaign offers a “first look at the visual identity of the evolved brand that will launch later this year,” which will feature refreshed colors for greater digital impact, as well as “a source created specifically for optimal digital experiences and an updated brand icon that expresses the purpose behind the organization.”
During 2021, Visa’s new brand identity will be visible across the more than 200 countries and territories in which Visa operates.
The new Visa logo is just the beginning of more changes to come. For now, we will have to wait to see all the adjustments to the brand. We think we’ll see more in terms of marketing than a brand re-creation.
The new logo is in line with Visa’s new strategy. As the company announced, it will focus on making transactions and payments easier for everyone, everywhere, every day. As such, the new brand is expected to be more inclusive.
While the logo will not change the brand’s visual identity, it will allow Visa to more easily express its new purpose while providing a consistent representation across a variety of platforms.
The changes in the new VISA logo and the overall VISA 2021 rebranding (so to speak) were minimal and we can not really say that they will affect consumer opinion more or less. VISA is an established brand and a minimal color change will not generate more (or less) sales.
It’s possible to say that this rebranding is basically being done with the intention of generating a bit of hype around the brand, not much else.
Visa got itself a fancy new Twitter avatar this August, and even though it didn’t stay up for long, the 8-bit-styled picture of a visibly unamused woman with a stylish mohawk still made dozens of headlines. It was not just about the relatively hefty price tag of $150,000. The mere fact that the financial giant bought a nonfungible token (NFT) representing the image from the CryptoPunks collection set off fireworks in the media. It was the best marketing spend Visa’s done all year — the ROI on news articles alone must have paid for the purchase tenfold.
Yes, even Visa “apes in” on NFTs these days, to use an expression NFT collectors drop a lot in the era of the wealthy pouring millions into JPEGs of apes. But even though the technology’s journey from memes to riches has taken it into the digital art world, I don’t think that this will be its mass-market use case.
By now, everyone knows that NFTs essentially bring uniqueness and scarcity, a feature associated with traditional high art, into all shapes and forms of digital art, which is otherwise infinitely reproducible with the good old copy-paste. A link to a specific picture, audio clip or video is sent to the blockchain as part of a transaction, and there we are — even though the file can still be copy-pasted, only one wallet owns its token. That’s where it becomes a posh thing: Donning an NFT image as a Twitter avatar is like wearing a Rolex watch with your name engraved on it. It’s a status symbol to be appreciated by those in the know.
That said, high art and luxury are by definition antonymous to the mass market, as high price and uniqueness are their key selling points. Someone who’s bleeding money can buy a link for millions, but that’s because they might as well burn their money for fun, and they want to show off their wealth to the world. Good luck charging a Regular Joe $150,000 for a link to a picture, though. The focus on NFTs as art by definition limits a promising technology to a relatively small, albeit inarguably posh and eccentric, niche.
The good thing here is that the big NFT digital art sales are making headlines, which is helping to bring NFTs into the mainstream. However, this will not be the main use of NFTs further down the road, but rather a new and expensive plaything for the wealthy and some especially fervent crypto-personalities and communities.
First of all, NFTs already have a mass-market use case — they are very much at home in gaming, with CryptoKitties gathering a ton of headlines back in the day. From Axie Infinity to all the newer titles, NFTs are powering a plethora of digital economies, and there, they bring more than sheer uniqueness to the table.
Yes, it’s nice that your NFT sword is unique and has your name on its token, but what’s nicer is that it can decapitate a dragon in one swing, unlike any other, non-unique weapon. And decapitated reptiles are what people are ready to pay for. Fortnite, a free game, brought its publisher $5.1 billion in 2020 on sales of in-game cosmetics, and gamers are already paying for non-unique weapons, mounts, castles and spaceships in dozens of other games. NFTs are just the next step in this direction. And believe it or not, in some developing countries, NFT games have already become a valid source of income.’
What looks just as promising is the idea of using NFTs in the corporate world, as part of traditional business processes. The fields where NFTs will likely take off in a big way, if not become the new default way of doing things, aren’t as sexy as high-end luxury. They will, however, greatly benefit from the key feature that NFTs bring to the table: The ability to confirm the authenticity of the associated digital asset. This could be, for example, as simple as the hash of a financial document saved as an NFT on a private or a public blockchain to check whether it’s been tampered with later on.
Software licensing and authentication seems like one of the areas where NFTs will shine, given enough time, with the bonus of possible interoperability. Corporations and individuals alike could shop for licensed software pieces on a single platform, leasing it for as long as needed. This would cut the costs, while also keeping chief information officers’ peace of mind as they have an extra layer of security knowing that any digital asset can be safely and quickly authenticated.
Those of you as old as I am remember buying copies of Windows or Adobe CS3 and having a sticker on the back of the box with your serial number. Lose the box, and that was it. This was replaced by SaaS log-ins that stored your serial number, or platforms like Steam and Apple’s App Store, which held your digital asset — except, of course, unless Apple decides it doesn’t have the rights to “Goonies HD” in the store and simply removes your purchase. You bought it? Too bad. Same if the platform was shut down, or if the company decides you somehow violated their 2,000-page terms of service that you agreed with without reading through. The point is, with subscription-based SaaS, you own nothing, even if the solution is deployed on-premise.
Let’s say you’re buying an asset, any digital asset — music, a movie, a license for the software, limited use rights to a photo, whatever. At the moment of purchase, the platform mints a non-fungible token pointing to the original file or download location. The token acts as your proof of purchase. You store the asset locally, most likely accessing it through an app that would use your token to verify ownership (or, for example, if the license period hasn’t ended) whenever you try to interact with it, which would prevent copy-paste distribution and other IP infringements.
With the right design, such a system would even allow the transfer of ownership rights, as long as they are legally baked into the NFT. This way, after enjoying your copy of the “Goonies,” you can gift it to a friend or re-sell it, potentially with a small royalty to be paid either to whoever owns the rights for the movie or to the original seller. The latter, by the way, partially addresses the issue that fueled the shift to SaaS in the first place. Companies don’t want a secondary market because it competes with their sales, but with royalties built into NFTs, they would have a stake in every subsequent re-sale. In other words, each copy of a movie sold becomes a gift that keeps on giving.
Granted, though, the ownership part is what needs more work, especially on the legal front. None of these concepts have been tested, but they need to be, whether by an artist or a collector, just to set the precedent and start charting out a playbook for this terra incognita. Technical expertise and business or legal expertise are not the same thing. Some of us remember the EOS token sale, and how much of the funds raised had to be held until the SEC finished their investigation. Projects talking about their legality and proving their legality in court are two different things.
While the NFTs are not without their flaws, dismissing them as an inherently toxic and fraudulent technology this early into their development is, at best, rushed. Instead, what the field needs are more regulation on the one hand and more entrepreneurship on the other. Art and business walk hand-in-hand these days, and as NFTs mature, their journey from memes to riches will most likely similarly lead them into the corporate world.
This is how Jose Zuniga from Teaching Mens Fashion really makes his money with his online business.
In this clip, Van Lathan spoke about moving to Los Angeles in 2005 and being determined to make his own way. When Vlad spoke about his experience living in L.A. for the first time and feeling like it was fake, Van explained that he sees a lot of people falling into the same trap because they get caught up in what they believe is the L.A. lifestyle. Van then detailed how he took the bus to his first job at a video game company, and he added that he met a lot of real L.A. people by interacting in his community. From there, Van spoke about how people succeed in L.A. by sticking it out and figuring out their own way. To hear more, including Van speaking about celebrities tricking him into not being filmed for TMZ, hit the above clip.
Source: Business Insider
In this clip, Apollonia discussed how she landed her role in ‘Purple Rain.’ She talked about finding an announcement for auditions in a local magazine for actors and smashing the audition. When Apollonia eventually met Prince, however, she was taken aback by how shy and “delicate” he was. But when it came to the financial side, Apollonia revealed that she only made $30K for the entire film and receives “very little” royalties.
In the latest clip, Faizon Love offered his thoughts on Las Vegas Raiders coach Jon Gruden resigning after racist emails from a decade ago were exposed during the NFL’s investigation into the Washington Football Team’s work environment. The comedian questioned if the emails made Gruden racist, questioning if he himself would be considered racist if he made the exact same remarks. To hear more, view the clip above.