Nike And Brooklyn-Based Company MSCHF Product Studio Inc Reach Settlement In Lil Nas X ‘Satan Shoes’ Trademark Lawsuit

ike and MSCHF have reached a settlement in the trademark infringement battle over a pair of modified sneakers that were being sold in collaboration with rapper Lil Nas X.

Nike filed the suit last week against MSCHF after it launched a pair of modified Nike Air Max 97s called the “Satan Shoes” with Lil Nas X. The shoes, priced at $1,018 and decorated with a pentagram pendant and a drop of human blood in the soles, quickly sold out.

The sneakers drew outrage online, and some called for a boycott of Nike, though the company had nothing to do with the shoe. Nike made a federal filing against MSCHF, and a judge granted a temporary injunction to halt the fulfillment of “Satan Shoes” orders.

A settlement was reached in which MSCHF will issue a voluntary recall on the shoes and offer a buy-back program for previously released modified Nike sneakers it called “Jesus Shoes,” Nike confirmed to NBC News on Thursday.

“If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund,” Nike said in a statement, reaffirming that it had nothing to do with the shoes. “Purchasers who choose not to return their shoes and later encounter a product issue, defect or health concern should contact MSCHF, not Nike.”

MSCHF agreed to settle the lawsuit after realizing it “already achieved its artistic purpose,” David H. Bernstein, an attorney for MSCHF, told NBC News. The shoes were “individually numbered works of art that will continue to represent the ideals of equality and inclusion,” he said.

“With these Satan Shoes — which sold out in less than a minute — MSCHF intended to comment on the absurdity of the collaboration culture practiced by some brands, and about the perniciousness of intolerance” in partnership with Lil Nas X, Bernstein said.

The release of the “Satan Shoes” coincided with Lil Nas X’s latest single, “Montero (Call Me By Your Name),” and its accompanying music video. In the video, Lil Nas X, whose real name is Montero Lamar Hill, is seduced out of what appears to be the Garden of Eden, falls into hell and gives the devil a lap dance.

Lil Nas X defended the shoes as the single and the video got increased attention. The single debuted at No. 1 on the Billboard Hot 100 chart.

After the release of the song Friday, Lil Nas X put out an open letter to his younger self about coming out. The rapper, who is openly gay, explained that the song was about a guy he met last summer.

“I know we promised to never come out publicly, I know we promised to never be ‘that’ type of gay person, I know we promised to die with the secret, but this will open doors for many other queer people to simply exist,” he wrote.

The music video for “Montero” includes a voiceover with a similar message.

“In life, we hide the parts of ourselves we don’t want the world to see,” he says. “We lock them away. We tell them, ‘No.’ We banish them. But here, we don’t. Welcome to Montero.”

Source: NBC News

Pepsi Mango To Become First Permanent Fixture In Five Years

Pepsi is bringing back its Pepsi Mango. The drink was previously a limited-time offering during spring, but it will now be available as a permanent fixture — the first time Pepsi made a permanent fixture in five years.

As its name suggests, the drink is a sweet concoction of mango fruit and Pepsi, mixing tropical flavors with crisp cola fizz. Customers will have the option of getting the beverage in 12-packs of 12-ounce cans or 20-ounce bottles. To kick off the drink, Pepsi will be launching a matchmaking social media series for singles. The campaign will host singles with bio descriptions and contact information to encourage introductions. Vice President of Marketing at Pepsi, Todd Kaplan, expressed excitement for the new flavor: “Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year.”

Source: Hypebeast

McDonald’s Launches Outdoor Campaign Using Reflections On Streets At Night To Bring Menu Items To Life – Reminding Consumers They Are Open Late

McDonald’s New Zealand has unveiled a new outdoor campaign that uses lights reflecting on streets at night to bring its menu items to life.

Created together with DDB Aotearoa, the Reflections campaign aims to point late-night foodies in the direction of what they need, reminding them that McDonald’s is open late for supper cravings.

The campaign features fuzzy-looking McDonald’s menu items, such as the Big Mac, cheeseburger and fries, and coincide with the end-of-year celebration season.

Source: DesignTAXI

Adidas x Star Wars ‘The Mandalorian Collection’ Available Now

Everybody’s favourite spacefaring Western in The Mandalorian is back with its second season on Disney+. And what better way to celebrate the hugely-popular Star Wars spinoff than with a brand-spanking new Adidas Originals x Star Wars sneaker pack inspired by the show?

The Mandalorian Collection is a massive pack featuring not one, not two, but nine silhouettes inspired by the various iconic characters of the show. And the best part is that they are all available now on the Adidas US online store, alongside other Adidas Originals x Star Wars collaborations, including Luke Skywalker, Darth Vader, Han Solo, Princess Leia, Boba Fett, and Chewbacca.

Leading the lineup is the NMD_R1 The Mandalorian Shoes, which pay homage to the series’ titular helmeted protagonist. It actually comes in two colourways; the first is a beautifully subtle Core Black/Simple Brown/Silver Metallic colourway (US$140 / S$200), and the other is a more earthy, kids-only Brown/Pale Nude/Maroon variant (US$120 / S$150).

Source: Geek Culture

Denny’s To Serve ‘Blue Moons Over My Hammy’ Sandwich Made With Blue Bread On Halloween In Observance Of Blue Moon

This year, Halloween will coincide with a lunar event known as a blue moon (a second full moon in the same month). To celebrate this spooky coincidence, Denny’s has unveiled a special meal that will scare the blue out of diners.

On Oct. 31, Denny’s will serve a special blue-hued version of its popular Moons Over My Hammy sandwich, which will be made with blue sourdough bread sandwiching more recognizable ingredients.

But don’t expect to stroll into just any Denny’s and order a Blue Moons Over My Hammy. The sandwich will be available at select restaurants in Miami-Dade county, and only on Halloween.

Source: Fox News

Hong Kong Mall Hilariously Replaces Racy Scantily-Clad Pin-Up Girls After Takedown Complaint

A mall frequented by locals in Hong Kong has addressed furor surrounding provocative illustrations of scantily-clad women… by somehow making them more outrageous. 

The nine-story Dragon Centre at Hong Kong’s Sham Shui Po had been recognizable for its racy billboards by illustrator Elphonso Lam Cheung-kwan depicting pin-up girls in swimsuits, sportswear, and school uniforms. 

The risqué appeal became part of the mall’s branding, and nuances of it were even added to buses. 

However, not all locals were receptive to this sort of aesthetic. According to the Hong Kong Standard, district councilor Nicole Lau Pui-yuk from the conservative Democratic Alliance for the Betterment and Progress of Hong Kong pushed for the artworks to be taken down following complaints from parents, who thought the imagery was inappropriate and raunchy. 

The artist responded that the illustrations had been approved by the Obscene Articles Tribunal, and suggested that the graphics would only be indecent if the viewer’s thoughts were indecent in the first place. 

Nonetheless, disgruntled parents got what they wished for—though not exactly in the way they had imagined. Instead of wholly replacing the imagery, Dragon Centre kept faithful to its cheeky branding by parodying the original graphics. 

Source: DesignTAXI

McDonald’s partners with Travis Scott in launching signature burger to win over Gen Z and millennial customers

Starting September 8, McDonald’s is adding Scott’s favorite meal from the fast-food chain — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite — to the menu for $6. It will be available through October 4.

McDonald’s Chief Marketing Officer Morgan Flatley told Business Insider the fast-food chain started thinking about teaming up with Scott more than a year ago, in part because the company knew the rapper was a fan of the chain. The Scott partnership marks the first time McDonald’s has put a celebrity’s name on its menu since Michael Jordan in 1992. 

“His ability to kind of see where culture is going and have a hand in where culture is going is really unique,” Flatley said in an interview on Friday. “Then you couple that with his huge followership and his fans, social-media footprint, and … 3 billion streams. He just has an incredible audience.”

The partnership has caused some controversy within McDonald’s, with some franchisees pushing back against a deal with the rapper. These franchisees felt that a deal with a rapper known partly for explicit lyrics was a departure from the chain’s more family-friendly voice. 

Flatley told Business Insider many other franchisees and employees were excited about the deal and that at a chain as big as McDonald’s, differing opinions are the norm. The Scott partnership is key to remaining relevant and winning over younger customers, she said.

According to Flatley, people under the age of 34 are “becoming more and more challenging for brands to reach.”

Source: Business Insider