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McDonald’s Launches Outdoor Campaign Using Reflections On Streets At Night To Bring Menu Items To Life – Reminding Consumers They Are Open Late

Posted on by Phil Lam X

McDonald’s New Zealand has unveiled a new outdoor campaign that uses lights reflecting on streets at night to bring its menu items to life.

Created together with DDB Aotearoa, the Reflections campaign aims to point late-night foodies in the direction of what they need, reminding them that McDonald’s is open late for supper cravings.

The campaign features fuzzy-looking McDonald’s menu items, such as the Big Mac, cheeseburger and fries, and coincide with the end-of-year celebration season.

Source: DesignTAXI

Adidas x Star Wars ‘The Mandalorian Collection’ Available Now

Posted on by Phil Lam X

Everybody’s favourite spacefaring Western in The Mandalorian is back with its second season on Disney+. And what better way to celebrate the hugely-popular Star Wars spinoff than with a brand-spanking new Adidas Originals x Star Wars sneaker pack inspired by the show?

The Mandalorian Collection is a massive pack featuring not one, not two, but nine silhouettes inspired by the various iconic characters of the show. And the best part is that they are all available now on the Adidas US online store, alongside other Adidas Originals x Star Wars collaborations, including Luke Skywalker, Darth Vader, Han Solo, Princess Leia, Boba Fett, and Chewbacca.

Leading the lineup is the NMD_R1 The Mandalorian Shoes, which pay homage to the series’ titular helmeted protagonist. It actually comes in two colourways; the first is a beautifully subtle Core Black/Simple Brown/Silver Metallic colourway (US$140 / S$200), and the other is a more earthy, kids-only Brown/Pale Nude/Maroon variant (US$120 / S$150).

Source: Geek Culture

Denny’s To Serve ‘Blue Moons Over My Hammy’ Sandwich Made With Blue Bread On Halloween In Observance Of Blue Moon

Posted on by Phil Lam X

This year, Halloween will coincide with a lunar event known as a blue moon (a second full moon in the same month). To celebrate this spooky coincidence, Denny’s has unveiled a special meal that will scare the blue out of diners.

On Oct. 31, Denny’s will serve a special blue-hued version of its popular Moons Over My Hammy sandwich, which will be made with blue sourdough bread sandwiching more recognizable ingredients.

But don’t expect to stroll into just any Denny’s and order a Blue Moons Over My Hammy. The sandwich will be available at select restaurants in Miami-Dade county, and only on Halloween.

Source: Fox News

Hong Kong Mall Hilariously Replaces Racy Scantily-Clad Pin-Up Girls After Takedown Complaint

Posted on by Phil Lam X

A mall frequented by locals in Hong Kong has addressed furor surrounding provocative illustrations of scantily-clad women… by somehow making them more outrageous. 

The nine-story Dragon Centre at Hong Kong’s Sham Shui Po had been recognizable for its racy billboards by illustrator Elphonso Lam Cheung-kwan depicting pin-up girls in swimsuits, sportswear, and school uniforms. 

The risqué appeal became part of the mall’s branding, and nuances of it were even added to buses. 

However, not all locals were receptive to this sort of aesthetic. According to the Hong Kong Standard, district councilor Nicole Lau Pui-yuk from the conservative Democratic Alliance for the Betterment and Progress of Hong Kong pushed for the artworks to be taken down following complaints from parents, who thought the imagery was inappropriate and raunchy. 

The artist responded that the illustrations had been approved by the Obscene Articles Tribunal, and suggested that the graphics would only be indecent if the viewer’s thoughts were indecent in the first place. 

Nonetheless, disgruntled parents got what they wished for—though not exactly in the way they had imagined. Instead of wholly replacing the imagery, Dragon Centre kept faithful to its cheeky branding by parodying the original graphics. 

Source: DesignTAXI

McDonald’s partners with Travis Scott in launching signature burger to win over Gen Z and millennial customers

Posted on by Phil Lam X

Starting September 8, McDonald’s is adding Scott’s favorite meal from the fast-food chain — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite — to the menu for $6. It will be available through October 4.

McDonald’s Chief Marketing Officer Morgan Flatley told Business Insider the fast-food chain started thinking about teaming up with Scott more than a year ago, in part because the company knew the rapper was a fan of the chain. The Scott partnership marks the first time McDonald’s has put a celebrity’s name on its menu since Michael Jordan in 1992. 

“His ability to kind of see where culture is going and have a hand in where culture is going is really unique,” Flatley said in an interview on Friday. “Then you couple that with his huge followership and his fans, social-media footprint, and … 3 billion streams. He just has an incredible audience.”

The partnership has caused some controversy within McDonald’s, with some franchisees pushing back against a deal with the rapper. These franchisees felt that a deal with a rapper known partly for explicit lyrics was a departure from the chain’s more family-friendly voice. 

Flatley told Business Insider many other franchisees and employees were excited about the deal and that at a chain as big as McDonald’s, differing opinions are the norm. The Scott partnership is key to remaining relevant and winning over younger customers, she said.

According to Flatley, people under the age of 34 are “becoming more and more challenging for brands to reach.”

Source: Business Insider

Loose Leaf Boba Company comes to Orange County (Santa Ana 4th Street Market) – Soft Opening now through 9/11, Grand Opening 9/12 with half off deals

Posted on by Phil Lam X

A lineup you won’t want to miss out on! We are so excited to welcome Loose Leaf Boba to the market, their boba is made with real ingredients and they have a culturally inspired menu that’ll keep you coming back for more. Their “Soft Opening” hours are happening now through September 11th. Visit them 7 days a week from 12pm-8pm. September 12th will be @looseleafboba GRAND OPENING day where 100% of profits from that day will go towards Feeding America. To top it off, they will also be having a Chinese Lion Dance Show, first 100 people get 1 free Original Milk Tea or Thai Tea or 1/2 off any other drink, next 50 guests can get any drink 1/2 off, and so many more deals so stay tuned!

Pro-immigration group Immigrants’ List Civic Action launches ad targeting Trump’s ‘attacks against Asian Americans’

Posted on by Phil Lam X

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A progressive pro-immigration group is launching an ad targeting Asian American voters in battleground states by highlighting President Trump’s controversial rhetoric about the coronavirus.

The group, Immigrants’ List Civic Action, will air the ad featuring what the group calls Trump’s “attacks against Asian Americans” digitally and on connected television in the key states of Florida, Pennsylvania, Wisconsin and Michigan.

The 60-second ad intersperses clips of Trump calling the virus the “Chinese flu,” “Chinese virus” and “kung flu,” along with reports of rises in anti-Asian discrimination, according to a copy of the ad shared with The Hill.

Asked about the group’s assessment of Trump’s “attacks against Asian Americans,” the Trump campaign defended the president’s comments regarding the coronavirus.

“President Trump is not afraid to call out China, and he also strongly stated that we must protect Asian Americans because they bear no responsibility whatsoever for the Chinese virus,” campaign spokesman Matt Wolking said in a statement. “The fault lies with China alone, and when Chinese officials tried to blame American troops for the virus, President Trump fought back against their disinformation campaign by making it very clear where the virus originated.”

The campaign highlighted comments from one of the president’s White House briefings in April where he stated that “it’s very important that we totally protect our Asian American community in the United States and all around the world. They’re amazing people, and the spreading of the virus is not their fault in any way, shape, or form.”

Source: The Hill