Last year I prototyped a mobile app that allowed users to get quality haircuts in their home by booking barbers in the area. The concept came from people in big cities who work tight schedules and can’t make it to a barbershop during business hours, or they just don’t feel like driving somewhere and paying for parking. Sure the idea could use some more refining but with all the recent closures and limited gatherings, I don’t think I was too far off with this one💈
In this episode, Clever host Amy Devers talks to graphic designer Stefan Sagmeister. Stefan did not care for engineering in high school. Instead, he found designing a poster that would communicate a vibe and draw crowds to an event to be way more compelling. After design school, the Austrian native decided that New York is the city that fits him best. With many awards and a big name in his field, he’s now focusing on art, exhibitions, and taking a sabbatical every 7 years. He’s got a brain for planning and long-term data which allows for a very optimistic long view.
Link:
When reached for comment about the ad, Constellation Brands spokesperson Maggie Bowman told Business Insider that the message in the advertising campaign has worked in the past.
“Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment,” she said. “While we empathize with those who have been impacted by this virus and continue to monitor the situation, our consumers, by and large, understand there’s no linkage between the virus and our business.”
There’s no connection between Corona and the coronavirus that has infected more than 80,000 people, mostly in China. But that hasn’t stopped people from growing suspicious of the beer.
Link:
https://www.businessinsider.com/corona-new-ad-coronavirus-outbreak-2020-2
Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.
The purpose is to “settle the great debate” over how to pronounce the looping image format that has overtaken in the internet, J.M. Smucker Company (SJM), the brand’s manufacturer, said in a press release.Although Jif is obviously pronounced with a “soft G,” people often mispronounce the word “GIF,” which is short for Graphics Interchange Format. It’s said with a “soft G like the peanut butter and not a “hard G.” That’s according to creator Steve Wilhite, who made the declaration in 2013 while accepting a Webby Award.Regardless of the official ruling, the internet has remained divided. Jif is partnering with GIPHY, a GIF search engine, to “put a lid on this decade-long debate”: Both GIF and the peanut butter are pronounced “Jif.”
Link:
https://www.cnn.com/2020/02/25/business/jif-gif-peanut-butter-trnd/index.html
17 days into 2020 and someone I don’t hear from a lot has already tried selling something to me.
New food regulations require explicit labeling (black octagonal seals saying High in Sugar, Calories, Sodium, or Saturated Fat) and limit the marketing of sugary foods to children (no cartoon mascots).
“These sweaters, sold by a third-party seller on Walmart.ca (our website in Canada), do not represent Walmart’s values and have no place on our website,” Walmart said in an updated statement Monday. “We have removed these products from our marketplace. We apologize for any unintended offense this may have caused. These sweaters were not offered on Walmart.com in the U.S.”
Link:
https://www.cnn.com/2019/12/09/business/walmart-apology-santa-sweater/index.html
