Corona Extra’s marketing of their new Corona Hard Seltzer backfires in midst of coronavirus outbreak; released advertisement about the beverage ‘Coming Ashore Soon’

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When reached for comment about the ad, Constellation Brands spokesperson Maggie Bowman told Business Insider that the message in the advertising campaign has worked in the past.

“Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment,” she said. “While we empathize with those who have been impacted by this virus and continue to monitor the situation, our consumers, by and large, understand there’s no linkage between the virus and our business.”

There’s no connection between Corona and the coronavirus that has infected more than 80,000 people, mostly in China. But that hasn’t stopped people from growing suspicious of the beer.

Link:
https://www.businessinsider.com/corona-new-ad-coronavirus-outbreak-2020-2

Christmas sweater with Santa and cocaine forces Walmart to apologize

 

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“These sweaters, sold by a third-party seller on Walmart.ca (our website in Canada), do not represent Walmart’s values and have no place on our website,” Walmart said in an updated statement Monday. “We have removed these products from our marketplace. We apologize for any unintended offense this may have caused. These sweaters were not offered on Walmart.com in the U.S.”

Link:
https://www.cnn.com/2019/12/09/business/walmart-apology-santa-sweater/index.html

Pepsi Sparkling Rosé

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PepsiCo is bringing refreshments to BravoCon – including a special limited-edition beverage, Pepsi Sparkling Rosé, a non-alcoholic concoction meant to taste a little like champagne or sparkling wine

The Pepsi move to create a bespoke beverage is indicative of how far some advertisers will go to capture new attention from consumers. Kaplan, the Pepsi executive, says the new Sparkling Rosé is the result of work that involves various divisions of the company, including Pepsi’s research and development team. The drink has caffeine, he says, and “tiny champagne bubbles” that create an interesting drinking experience. Pepsi is issuing just 100 limited-edition bottles of the stuff, and will also offer samples at the event.

Link:
Bravo Fans Get First Taste of Pepsi Champagne as NBCU Lures Madison Ave. to New Events

Spider-Man Fans Want Marvel Studios to Make a Night Monkey Movie to Spite Sony

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Yesterday, news broke the Marvel Studios and Sony Pictures had come to an impasse in renegotiating their deal to share the film rights to Spider-Man. This has provoked strong reactions from fans, though some believe they have a clever workaround.

 

Some Marvel fans think Marvel should create a movie about the superhero Night Monkey. You know, Night Monkey, that European superhero introduced in Spider-Man: Far From Home who is definitely not Spider-Man.

Link:
https://comicbook.com/marvel/2019/08/21/spider-man-night-monkey-movie-marvel-sony/