PepsiCo is bringing refreshments to BravoCon – including a special limited-edition beverage, Pepsi Sparkling Rosé, a non-alcoholic concoction meant to taste a little like champagne or sparkling wine

The Pepsi move to create a bespoke beverage is indicative of how far some advertisers will go to capture new attention from consumers. Kaplan, the Pepsi executive, says the new Sparkling Rosé is the result of work that involves various divisions of the company, including Pepsi’s research and development team. The drink has caffeine, he says, and “tiny champagne bubbles” that create an interesting drinking experience. Pepsi is issuing just 100 limited-edition bottles of the stuff, and will also offer samples at the event.

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Bravo Fans Get First Taste of Pepsi Champagne as NBCU Lures Madison Ave. to New Events