Wendy’s Rips Into McDonald’s French Fries In Savage New Billboard

Fast-food rivalries have been longstanding, and perhaps no rivalry has been more fun to watch over social media than that between Wendy’s and McDonald’s.

From Wendy’s savagely slamming the Golden Arches on Twitter over the seemingly forever broken ice cream machines to the former calling its new hot honey chicken sandwich “anything but McBland,” it’s safe to say that the two know how to riff each other when it comes to who reigns supreme.

Wendy’s latest not-so-subtle campaign is taking it one step further, and it looks like social media has caught on rather quickly.

Over the past few months, Wendy’s has put billboards up around Chicago advertising its famous French fries after the recipe was reformulated in August 2021 to maintain a fresher and crispier consistency upon delivery.

“What we’ve done is balance the cut of the fry and kept a little bit of the skin of the potato on the fry to be able to drive flavor,” Wendy’s President Kurt Kane said at the time. “We used a batter system that allows us to be able to maintain crispiness, both when they’re fresh and hot out of the fryer as well as several minutes later.”

The billboards read “hot and crispy fries don’t arch, just sayin’” alongside a photo of a folded fry that has an uncanny resemblance to half of the “M” in the famous McDonald’s Golden Arches symbol.

Naturally, Twitter took note and had a field day with it.

“I have tears in my eyes from laughing so much,” one user commented below one of the billboard photos. “I love how savage @Wendys is.”

“Twitter’s not enough..so we’re taking it to the streets now, huh, Wendy’s,” another joked alongside a crying laughing emoji.

Wendy’s even tweeted back a sly face emoji at one of the original posters, playing along with the social media fodder.

The fast-food chain still maintains that their fries are preferred 2:1 to McDonald’s.

Your move, Mickey D’s.

Wendy’s was up 12.59% year over year as of Friday afternoon.

Source: Entrepreneur

McDonald’s partners with Travis Scott in launching signature burger to win over Gen Z and millennial customers

Starting September 8, McDonald’s is adding Scott’s favorite meal from the fast-food chain — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite — to the menu for $6. It will be available through October 4.

McDonald’s Chief Marketing Officer Morgan Flatley told Business Insider the fast-food chain started thinking about teaming up with Scott more than a year ago, in part because the company knew the rapper was a fan of the chain. The Scott partnership marks the first time McDonald’s has put a celebrity’s name on its menu since Michael Jordan in 1992. 

“His ability to kind of see where culture is going and have a hand in where culture is going is really unique,” Flatley said in an interview on Friday. “Then you couple that with his huge followership and his fans, social-media footprint, and … 3 billion streams. He just has an incredible audience.”

The partnership has caused some controversy within McDonald’s, with some franchisees pushing back against a deal with the rapper. These franchisees felt that a deal with a rapper known partly for explicit lyrics was a departure from the chain’s more family-friendly voice. 

Flatley told Business Insider many other franchisees and employees were excited about the deal and that at a chain as big as McDonald’s, differing opinions are the norm. The Scott partnership is key to remaining relevant and winning over younger customers, she said.

According to Flatley, people under the age of 34 are “becoming more and more challenging for brands to reach.”

Source: Business Insider