uniform |

McDonald’s Uniforms Are Being Upcycled Into A Runway-Worthy Fashion Line

Not all of us have had the chance to wear the McDonald’s uniform behind the counter, but that doesn’t mean we can’t rock it down the runway.

Finnish brand Vain is working in tandem with McDonald’s Finland to repurpose the fast-food restaurant attire into a collection of 27 stylish pieces for the fashion-hungry to don in their free time.

Vain takes the iconic branding of the Golden Arches and the signature black, red, yellow, and blue uniforms and turns them into something worthy of wearing down the street, or to a McDonald’s themed party. The lineup includes jackets, dresses, button-downs, sweaters, and accessories reimagined in never-before-seen silhouettes of the fast-food chain’s uniforms.

Source: Hypebae

Some Hooters Employees Say They Won’t Wear The New Uniform Shorts: ‘I Feel Like I’m Working In My Underwear’

Posted on October 23, 2021 by Phil Lam X

Hooters employees made headlines last week as they spoke out on social media against new, smaller uniform shorts that rolled out in locations across the country. Servers and bartenders were largely against the idea of wearing the new shorts, which many compared to underwear.

Insider spoke with four current workers and one former worker in four states, whose names were withheld because they weren’t authorized to speak to media.

A waitress in Alabama said that when the shorts were first introduced at her restaurant, servers had to sign consent forms agreeing to wear the shorts or risk being sent home.

“When I first put the shorts on, I was like, all right, whatever. After wearing them for a few shifts with a little time to process, I realized how uncomfortable I felt,” she said.

Hooters, which has more than 400 locations across 42 states, is known for its wings and “Hooters Girls,” who are known for “glamorous styled hair, camera-ready make-up, and her fit body which all contribute to her confidence and poise,” a current job listing said. Workers have long worn revealing outfits, but now some say the new shorts are too far.

“My manager said I was wearing them wrong and that they needed to be pulled up on the sides to create a U shape like a smiley, which made them look even smaller,” another server in Florida said.

“These are not what I agreed to wear when I was hired,” a South Carolina bartender said, echoing the complaints that other workers shared with Insider. “There’s almost no bottom.”

“I feel like I’m working in my underwear,” said another worker, also in Florida. The new shorts make people “feel like they can comment on my body more,” the worker said.

Hooters of America, which did not respond to requests for further comment, said it would get employees’ input in future uniform changes.

Source: Business Insider

Hong Kong Mall Hilariously Replaces Racy Scantily-Clad Pin-Up Girls After Takedown Complaint

Posted on October 27, 2020 by Phil Lam X

A mall frequented by locals in Hong Kong has addressed furor surrounding provocative illustrations of scantily-clad women… by somehow making them more outrageous.

The nine-story Dragon Centre at Hong Kong’s Sham Shui Po had been recognizable for its racy billboards by illustrator Elphonso Lam Cheung-kwan depicting pin-up girls in swimsuits, sportswear, and school uniforms.

The risqué appeal became part of the mall’s branding, and nuances of it were even added to buses.

However, not all locals were receptive to this sort of aesthetic. According to the Hong Kong Standard, district councilor Nicole Lau Pui-yuk from the conservative Democratic Alliance for the Betterment and Progress of Hong Kong pushed for the artworks to be taken down following complaints from parents, who thought the imagery was inappropriate and raunchy.

The artist responded that the illustrations had been approved by the Obscene Articles Tribunal, and suggested that the graphics would only be indecent if the viewer’s thoughts were indecent in the first place.

Nonetheless, disgruntled parents got what they wished for—though not exactly in the way they had imagined. Instead of wholly replacing the imagery, Dragon Centre kept faithful to its cheeky branding by parodying the original graphics.

Source: DesignTAXI

Here are the new Charlotte Hornets uniforms, and everything you need to know about them

Posted on August 31, 2020 by Phil Lam X

Charlotte Hornets fans have loved the teal pinstripes since 1988. The team listened and learned.

Next season’s primary uniforms will be white jerseys with teal pinstripes and teal jerseys with white pinstripes, the Hornets announced Monday. They won’t quite be direct replicas of Alexander Julian’s iconic design, but they’re close.

The new look will be available to fans for retail purchase Oct. 1.

When the Bobcats re-branded to the Hornets’ name and look in the spring of 2014, they adopted the original teal and purple color scheme. However, the uniforms were dissimilar to Julian’s pinstripe-and-pleats look, which so contributed to the expansion team’s popularity in the early 1990s. They were teal as the dominant color, but had broader stripes down the side of jerseys.

The Hornets wore replicas of the original uniforms for a handful of games each of the past three seasons, and again that uniform was wildly popular. So, this new design owes heavily to that look.

“We really had our ear to the ground listening to our fans’ comments, many of which through social media,” said Seth Bennett, Hornets senior vice president for consumer engagement. “As we were unveiling some of the uniforms, we kind of paid attention to the feedback and comments we were getting. And some of the polls that we used, to see the popularity of various uniforms.

“We definitely used that to inform the process.”

Under NBA rules, Bennett said, the Hornets couldn’t change the look of their primary uniforms for at least five years.

The Hornets will wear the new pinstripe uniforms most games next season. There will be two other uniforms available: Purple ones with “CHA” stenciled across the chest and an updated version of the “city edition,” to be unveiled later. Most recently, that “city edition” was a gray uniform with “CHA” across the chest.

The rebrand to Hornets has been a success: Bennett said the Hornets have been in the top half of the NBA in merchandise sales consistently since the switch from Bobcats to Hornets

The original classic uniforms, worn by the likes of Larry Johnson, Dell Curry and Muggsy Bogues, will now only be available for celebrating anniversaries. Bennett said, “it will be a few seasons before you see those classic jerseys again.”

Source: The Charlotte Observer

Atlanta Hawks unveil trio of new 2020-21 uniforms with franchise’s classic colors and updated wordmarks

Posted on July 22, 2020 by Phil Lam X

ATLANTA — The Atlanta Hawks today revealed new uniforms, inspired by the franchise’s signature colors and marks synonymous with the team and its history in the city of Atlanta since 1968. In addition to the uniforms, the team also released new primary and secondary logos along with new ‘Atlanta Hawks’ wordmarks. The team will begin wearing these uniforms to start the 2020-21 season.

Infinity Black and Legacy Yellow rejoin Torch Red and Granite Gray to create a visual identity derived from the Hawks proud heritage. These core colors have been present throughout the Hawks’ time in Atlanta, having adorned more than five decades of Hawks Basketball including Hawks Legends Lou Hudson, Pete Maravich, Dikembe Mutombo and Dominique Wilkins.

Source: NBA