Lol this is too much work for one person. Triller/Verzuz wants a combo candidate who can code, design, and edit videos (a unicorn). And if they find one are they even good at all 3. The last guy or gal probably lost their mind and that’s why there’s an opening again.
Reddit has acquired Dubsmash, the lipsyncing video app which launched in 2014 and was largely supplanted when TikTok showed up.
Announced via Reddit’s blog on Sunday, the annexing of Dubsmash’s 12-person team to Reddit’s 700-strong horde is the popular website’s first major acquisition in its 15-year history.
While the financial terms of the agreement haven’t been disclosed, Dubsmash will be keeping its own platform and separate branding. Dubsmash’s Android and Apple apps will continue to operate as normal, with its video creation tools simply integrated into Reddit’s infrastructure.
Reddit currently allows users to upload and livestream videos, however its editing capabilities are somewhat lacklustre — a problem this acquisition hopes to address.
“The transition to video will be bigger than the transition to mobile,” Reddit co-founder and CEO Steve Huffman said, speaking via the Wall Street Journal. Which sounds fake, but okay. Pivots to video historically haven’t worked out well, but perhaps the distinction between editorial and user-created content will yield better results.
Dubsmash went through a slow decline in the wake of its 2015 popularity boom, before revamping itself in 2017 to stage an unlikely comeback. While still not as successful as TikTok, the short-form video app established a significant audience by focusing on the one demographic still using it — Black teenagers in the U.S.
As such, both Reddit and Dubsmash’s acquisition announcements heavily emphasised the diverse, underrepresented creators who use the app. According to Reddit, a quarter of Black teens in the U.S. use Dubsmash, while 70 percent of users are women or girls.
“By joining forces with Reddit, we expand our ability to serve the creators that represent the lifeblood of Dubsmash, helping them connect, share, and deepen their impact on culture,” wrote Dubsmash co-founders Suchit Dash, Jonas Drüppel and Tim Specht. The trio further reaffirmed their goal to “[create] a safe and welcoming platform for underrepresented communities.”
“Both Reddit and Dubsmash share a deep rooted respect for how communities come together,” said Huffman. “Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions.”
Facebook Inc. is again being sued for allegedly spying on Instagram users, this time through the unauthorized use of their mobile phone cameras.
The lawsuit springs from media reports in July that the photo-sharing app appeared to be accessing iPhone cameras even when they weren’t actively being used.
Facebook denied the reports and blamed a bug, which it said it was correcting, for triggering what it described as false notifications that Instagram was accessing iPhone cameras.
In the complaint filed Thursday in federal court in San Francisco, New Jersey Instagram user Brittany Conditi contends the app’s use of the camera is intentional and done for the purpose of collecting “lucrative and valuable data on its users that it would not otherwise have access to.”
By “obtaining extremely private and intimate personal data on their users, including in the privacy of their own homes,” Instagram and Facebook are able to collect “valuable insights and market research,” according to the complaint.
WithTikTok’s future uncertain, Instagram is hoping to lure some creators away with the rollout of a direct competitor, Reels, which is launching in more than 50 countries today, including the US, UK, Japan, and Australia, on both iOS and Android.
Similar to TikTok, Reels lets people create short-form videos set to music that can be shared with friends and followers and discovered while browsing the app. It’s the newest opportunity for Instagram to bring in users, increase the amount of time people spend in the app every day, and establish itself as a video entertainment platform.
Reels allows people to record videos up to 15 seconds long and add popular music, as well as an array of filters and effects, over top of them. For creators looking to use Instagram Reels as a new way to build a following, Instagram has revamped its Explore page to create a specific landing spot for Reels at the top of the screen that people can vertically scroll through — similar to TikTok’s “For You Page.”