PEOPLE has an exclusive first look at the commercial, and the A-List superstar talent holding the spicy, cheese-flavored snacks for the camera.
Right now, the identity of the spokesperson is being kept under wraps, though there are plenty of clues to get the guessing going.
In the photos, the mysterious celeb’s hand is decked in bling. A diamond bracelet hangs from their wrist, while one pic features a sparkling braided ring and another, a golden ring seemingly made up of stacked yellow diamond bands.
The secret star’s nails make a statement, too, with bright red tips studded in red gems.
This is one of the first Super Bowl ads to be teased this year.
The big game, Super Bowl LVI, will take place on Feb. 13 at the SoFi Stadium in Los Angeles.
While sports fans are weeks away from finding out who will be playing, it’s been announced that Dr. Dre is headlining the Pepsi Super Bowl Halftime Show, with Eminem, Mary J. Blige, Kendrick Lamar and Snoop Dogg making guest appearances.
“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dre in a press release when news came out back in September. “I’m grateful to JAY-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”
Frito-Lay’s Flamin’ Hot flavor was first introduced as Flamin’ Hot Cheetos, the product making it out to test markets in the summer of 1990 before being launched nationwide in early 1992.
Richard Montañez — who began working for Frito-Lay as a janitor — has long said he created the product, telling Variety he came up with the idea during one of Frito-Lay’s “method improvement programs” where they looked for new ideas and fresh products. He later tested out the seasoning for the Cheetos in his garage.
Frito-Lay’s subsidiary PepsiCo later clarified to PEOPLE that they attribute “the launch and success of Flamin’ Hot Cheetos and other products to several people who worked at PepsiCo, including Richard Montañez.”
“Far from being an urban legend, Richard had a remarkable 40-plus-year career at PepsiCo and made an incredible impact on our business and employees and continues to serve as an inspiration today,” the statement read. “His insights and ideas on how to better serve Hispanic consumers were invaluable and directly resulted in the success of Flamin’ Hot Cheetos.”
Montañez has gone on to write two books about his success, spoken about it in multiple engagements, and even will see his life told on the big screen in an upcoming biopic.
Only four players in league history were teammates with both Jordan and James: Scott Williams, Larry Hughes, Jerry Stackhouse and Brendan Haywood. HoopsHype was able to connect with all four of them.
“I don’t think it would be fair to give a comparison on them,” Stackhouse, who only played seven games with James in 2010, told HoopsHype. “I played with LeBron at the prime of his career and I played with Michael in the last year of his career. I just think both are unbelievable players. They’re probably one and two in the history of the game. That’s where I’ll leave it.”
WHAT WERE YOUR EARLY IMPRESSIONS OF MICHAEL JORDAN?
Brendan Haywood: It was a learning experience. You got to see up-close what made him who he was. He was like 40 years old. He didn’t have anything to prove. But he was still one of the hardest workers. I would watch him teach Bobby Simmons the footwork to score in the mid-post. Everything he did was calculated. Nothing was done by accident. He was reading your lead foot. He understood where to go and how to get you off balance and get to his pull-up jumper and how to get your arm off of him if you were trying to be physical. Watching him, you got to learn a lot.
Larry Hughes: For me, growing up, I played basketball because of MJ. When I got a chance to play with him, I watched all of the small things that you don’t get to see when you are a fan. How did he conduct himself with the media? What time did he go to treatment? I learned how consistent he was with the game-planning and understanding how to get the job done even at an older age. He may have lost a step but he was still effective.
Scott Williams: One of the things that he liked to do was add aspects to his game. During my first two years in the league, he wanted to improve his low-post and back-to-basket game. We played a lot of 1-on-1 after practices. He would have someone throw the ball to him and he would catch it with a pivot foot on the block. He was working on trying to get around bigger, stronger players knowing that he would have no problem with someone his size. He had to learn to shoot with a hand in his face. I never beat him in one of those one-on-one sessions.
WHAT WERE YOUR EARLY IMPRESSIONS OF LEBRON?
Larry Hughes: As a young player, Bron had a good thought process. He was going to listen and apply the things that made the most sense to him. I can remember LeBron having conversations with a number of teammates on the plane and in the locker room, whether it be veteran guys or guys who were just joining the team. He kept a clean perspective on how everybody saw the game.
Scott Williams: He was always very strong, that’s for sure [Laughs] I remember early days in training camp, I prided myself on my defensive play. I only knew one way to play. I was often playing opposite LeBron during practice. One time he tried to drive down the middle of the lane and I stepped in front, off of my guy, to take a charge. I was clearly in position. He ran into me with a force that I had not felt in quite some time. My first thought was that I hope I didn’t hurt this kid. My next thought was that I hope this kid didn’t hurt me.
Brendan Haywood: When I was in Dallas, LeBron was thinking about going to Miami. Before he went to the Heat, he was recruiting guys to come to Cleveland. I get a text from a number that I don’t know. It’s LeBron. He says: “What’s up, this is King James.” It was a little weird he called himself King James but I kept going. He told me he was trying to get guys to come to the Cavs. He said he knew that they could not give me what I was going to get in the market. But he wanted to know if I would be willing to take a pay cut to be a part of something special. I wouldn’t have taken a pay cut to play with the ’92 Bulls. Buddy, you’re making $100 million off the court! This is my last hurrah! I hadn’t made enough money in my career to take a pay cut and chase a championship. I’d played so many playoff series against him that I saw him as another player. If you play in the league, you look at guys a little differently. He was younger than I was. I looked at him like he was anybody else.
HOW DID MICHAEL JORDAN IMPACT WINNING FOR YOUR TEAM?
Scott Williams: I saw him MJ go from no championships to three. He had mellowed some. [Laughs] Not to say that on game day he didn’t have that smoldering beast side of him. But it wasn’t that all-encompassing thing where every time you were around this cat it was like in October 1990. I’d be curious, for the guys who played with him in Washington, what he was like when he was in practices. I don’t know if it was anything like he was when I was in training camp my rookie year.
Larry Hughes: MJ played in the triangle offense. His attention to detail was understanding angles at a high level. If he didn’t operate the triangle, the job didn’t get done. Bron is similar in his ability to remember and break down the plays. When he is able to see those things, whether it is at a timeout or at halftime, he is able to rely on the information that he downloaded to execute what is needed to happen. It is different based on where they were in their careers when I played with them.
Brendan Haywood: We were a team that based our whole offense around a 40-year-old, aging superstar and we were trying to make the No. 8 seed in the playoffs. At the time, I was thinking that I was just out there hooping. But as I got older, that may have been one of the dumbest ways to ever build a team. You should be featuring your young guys, letting them play, take their knocks and lumps and letting them develop.
HOW DID LEBRON IMPACT WINNING?
Brendan Haywood: The thing that they most have in common is that they impact winning. But they go about in totally different ways. That is why it’s so unfair that LeBron is always compared to Mike. He doesn’t play like Mike! He wasn’t trying to fully dominate like Mike! LeBron wants to play an overall floor game. Bron is more like Magic Johnson but with next-level athleticism. That allows him to do incredible things. LeBron wants to get the 8, 9, 10 assists. He wants to get the rebounds. He wants to get his 26, 27 points. He isn’t just worried about scoring, though. He’s not trying to destroy you. He’s not worried about how many buckets he gets.
Scott Williams: This was an odd year. 2020 sucks. Let’s just get it straight. But with the disjointed season, it threw a lot of the teams off of their games. That’s the thing about LeBron and his leadership. When it did start back, he was able to get his team re-energized and re-focused. The players on the floor have the biggest impact on how hard a team is going to play every night. The coaches will draw up the plays but if the guys aren’t locked on, let’s just face it, some of the execution is sloppy. When you have a stud like that who’s got that championship pedigree, and you have a thirsty young player in Anthony Davis who has yet to wear that ring, you can really get everybody on the same page.
WHAT DO YOU SAY WHEN YOU ARE ASKED ABOUT COMPARISONS?
Brendan Haywood: One of the more interesting things is that I had the GOAT conversation with LeBron. We were on the plane and I told him: “I love you, brother, but I have to go with Mike.” I told him my reasons. I’ve had this conversation with him face-to-face. Six rings. Six MVPs. The guy has had two different three-peats and has never been to a Game 7. He was MVP and Defensive Player of the Year in the same season. I played with both of them and what LeBron has slowly but surely turned into from a confidence standpoint, MJ was that the first time he walked in the league. LeBron has gotten so much better at that. He has grown into a guy that close out games. Michael always had that ability. Michael always competed defensively. Both of those guys are incredible competitors. They do things differently. The biggest difference is that MJ is a cold-blooded killer. He is an assassin. LeBron is more respected and loved. He is loved by his teammates and he is respected by his opponents. So when we had the GOAT debate, LeBron was just kind of nodding his head. He didn’t really say much. Mike Miller and James Jones said some things on his behalf. I don’t think LeBron agreed with me. But at that point, he hadn’t beaten Golden State. He didn’t have the ring he just got with the Lakers.
Scott Williams: The thing that I hate the most is that comparisons are being drawn and I don’t care which way you stand on it. They are two absolutely phenomenal players and I hate when someone says that one is the GOAT and one isn’t. It’s almost like a knock on the one that you say is not the GOAT. I don’t really like to get into that game. I’ve been forced into that corner where I’ve had to make that choice a few times and I will say Michael is the greatest of all time, in my opinion, from being in the locker room with both of them. But I didn’t get LeBron at the top of his game. I got him when he was still developing. We’re not as close but I still consider LeBron a friend. As a basketball commentator and as a fan, obviously, I have followed LeBron. It doesn’t mean I don’t appreciate all that LeBron has done and overcome.
Larry Hughes: LeBron had the same attention to detail that MJ had. He was focused on the things that happened before him and how he could enhance the game that was played before him. He was a student of the game. He understands how basketball players play and how they get their job done. The opportunity to have played with both of those guys was amazing. You see similarities in how they pay attention to detail. It’s film. It’s muscle memory. They had the ability to make adjustments based on what happened.
The Mandalorian Collection is a massive pack featuring not one, not two, but nine silhouettes inspired by the various iconic characters of the show. And the best part is that they are all available now on the Adidas US online store, alongside other Adidas Originals x Star Wars collaborations, including Luke Skywalker, Darth Vader, Han Solo, Princess Leia, Boba Fett, and Chewbacca.
Leading the lineup is the NMD_R1 The Mandalorian Shoes, which pay homage to the series’ titular helmeted protagonist. It actually comes in two colourways; the first is a beautifully subtle Core Black/Simple Brown/Silver Metallic colourway (US$140 / S$200), and the other is a more earthy, kids-only Brown/Pale Nude/Maroon variant (US$120 / S$150).