Coca-Cola Takes Its Soda On A Spin With DJ Marshmello

Coca-Cola has another new flavor. This time, it got some help.

The latest product out of Coca-Cola Creations — Coke’s innovation platform, which brought us starlight and pixel-flavored sodas — is a collaboration with Marshmello, a masked DJ and electronic music producer.

If you think the artist worked with Coke to develop a marshmallow-flavored beverage, you’re wrong. Instead, the new flavor has notes of strawberry and watermelon, Marshmello’s favorites.

“For our third Coca-Cola Creations drop, we sought to add an unexpected remix of flavors to a great Coca-Cola taste,” said Oana Vlad, senior director of global strategy at the company, in a statement announcing the collaboration Wednesday.

“We created a vibey blend of my favorite flavors in this all-new mix,” Marshmello said in a statement. “I think it tastes amazing and I hope fans love it too.”

The new flavor, which also comes in a zero-sugar variety, will be available for purchase starting on July 11 in the United States for a limited time. It will be offered in other countries later this summer.

It’s vital for Coca-Cola (KO), which has discontinued beloved but outdated drinks like TabOdwalla and Honest Tea, to get young consumers excited about its core product, Coke. Coca-Cola Creations, which launches digital experiences along with the limited-edition flavors, is designed to help do that.

So far, the flavors have been … abstract.

Starlight was “inspired by space,” the company said in February, describing it as having “notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.”

Byte, the second flavor, “makes the intangible taste of the pixel tangible,” said Vlad when it launched in April.

Compared to space and pixels, strawberry and watermelon are perfectly mundane. And the idea of partnering with artists on products featuring their favorite flavors is not new, at least in the fast food world.

McDonald’s (MCD) has had success with its celebrity meals, versions of artists’ preferred orders that are available for a limited time. The burger chain has teamed up with Travis ScottBTS and Saweetie, among others. Burger King has followed with its own celebrity deals.

For Coca-Cola, this is the first time a beverage has been created with an artist, the company said.

Source: CNN

The One Food You Should Never Order On A Flight, According To Experts

Feeling peckish on a flight? Go ahead, order a snack. Just make sure it’s not pasta.

Airline food catches a lot of flack for being a bit bland. However, it’s important to note that it’s more about the human body’s reaction to being 30,000 feet in the air than the actual food itself. A study conducted by Germany’s Fraunhofer Institute for Building Physics found the combination of dryness and low pressure on planes reduces the sensitivity of human taste buds for both sweet and salty by 30%.

Furthermore, as Fritz Gross, director of culinary excellence at LSG Sky Chefs Asia Pacific, told CNN in 2012, airlines aren’t as interested in taste as they are focused on food safety.

“Our top concern is actually food safety,” Gross said. “Because we do such a large volume, we cannot afford to have things in there that are not right. You can imagine how easily an airline can get sued.”

Why then is pasta off the menu? Because beyond food safety, Gross noted, some foods simply cannot handle the cooking process at altitude. Pasta, like all dishes in the air, is typically reheated before serving, meaning it’ll likely be well overcooked by the time it gets to you. If you’re expecting it al dente, you won’t be happy. Furthermore, if the ratio of sauce to pasta is off, it will likely lead to a sloppy mess that will be far from tasty.

Additionally, as Travel + Leisure previously explained, Dr. Charles Platkin, executive director of the Hunter College NYC Food Policy Center, reviewed and rated the foods available on 11 U.S. and Canadian airlines and noted that pasta or other carb-heavy meals may not be the best bet on flights for those either looking to find something healthy, or those hoping to arrive at their destination feeling alert.

“Eating lots of heavy carbs such as pasta with thick, dense sauces, breads, muffins or cakes will leave you feeling lethargic, cranky, and not full or satisfied,” he said. “Your blood sugar levels will spike and then fall, which will negatively impact how you feel.”

What then can a flier eat instead? The best bet may be to forgo airline food altogether and pack your own. Packing snacks like popcorn, protein bars, and whole fruits is easy, and even foods that are considered “liquid” like peanut butter and hummus come in TSA-friendly sizes, making it easier than ever to pack a few things, eat healthy, and avoid airline prices along the way.

Source: Travel + Leisure

Aunt Carrie’s Vs. Iggy’s: The Battle of Rhode Island’s Most Beloved Summer Delicacy – Clam Cakes (Clam-Filled Dough Balls)

Rhode Island’s most beloved summer delicacy is something you may have never heard of: the clam cake, a clam-filled dough ball that’s deep-fried and sold by the dozen. Two neighboring restaurants, Aunt Carrie’s and Iggy’s, are both famous for their clam cakes – but whose are the best? A crew of local clam cake connoisseurs help us investigate.