Sprite Discontinues Green Plastic Bottles For Environmental Reasons

Yahoo Finance Live checks out Coca-Cola’s decision to discontinue Sprite’s signature green plastic bottle on cut down on its environmental footprint.

Video Transcript

[MUSIC PLAYING]

DAVE BRIGGS: All right, before we go, a little food news roundup. Some headlines out there. Soft drink Sprite is retiring its classic green plastic bottles in favor of a clear plastic bottle starting August 1. Coca-Cola announcing the change Wednesday and pinned it on an effort to become more environmentally responsible. The clear plastic is more easily recycled and made into new bottles. So going green by ditching green, Seana. Does it bother you?

SEANA SMITH: It bothers me a little, but I think it’s something that I’ll be able to get over. I’m so used to seeing those green bottles. I don’t think I’m as opinionated about this as maybe our EP, Val, was this morning. She used the word– she was like, that’s disgusting. I’m never drinking Sprite again. So I don’t think I’m necessarily that far, but Rachelle, what about you?

RACHELLE AKUFFO: I mean, I do get it that yes, it does make it easy to just have the clear bottles and recycle them. But it’s like, these are the things that you cherished and grew up with. So it’s sad to see them go. But I mean, I guess at least, it’s for good reason, you know.

DAVE BRIGGS: Listen.

RACHELLE AKUFFO: I can’t really complain.

DAVE BRIGGS: Recycling plastic bottles is one of the greatest crises our world faces, so anything that helps curb that a little bit, I am on board with. We don’t hear enough about it.

Source: Yahoo Finance

Coca-Cola Takes Its Soda On A Spin With DJ Marshmello

Coca-Cola has another new flavor. This time, it got some help.

The latest product out of Coca-Cola Creations — Coke’s innovation platform, which brought us starlight and pixel-flavored sodas — is a collaboration with Marshmello, a masked DJ and electronic music producer.

If you think the artist worked with Coke to develop a marshmallow-flavored beverage, you’re wrong. Instead, the new flavor has notes of strawberry and watermelon, Marshmello’s favorites.

“For our third Coca-Cola Creations drop, we sought to add an unexpected remix of flavors to a great Coca-Cola taste,” said Oana Vlad, senior director of global strategy at the company, in a statement announcing the collaboration Wednesday.

“We created a vibey blend of my favorite flavors in this all-new mix,” Marshmello said in a statement. “I think it tastes amazing and I hope fans love it too.”

The new flavor, which also comes in a zero-sugar variety, will be available for purchase starting on July 11 in the United States for a limited time. It will be offered in other countries later this summer.

It’s vital for Coca-Cola (KO), which has discontinued beloved but outdated drinks like TabOdwalla and Honest Tea, to get young consumers excited about its core product, Coke. Coca-Cola Creations, which launches digital experiences along with the limited-edition flavors, is designed to help do that.

So far, the flavors have been … abstract.

Starlight was “inspired by space,” the company said in February, describing it as having “notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.”

Byte, the second flavor, “makes the intangible taste of the pixel tangible,” said Vlad when it launched in April.

Compared to space and pixels, strawberry and watermelon are perfectly mundane. And the idea of partnering with artists on products featuring their favorite flavors is not new, at least in the fast food world.

McDonald’s (MCD) has had success with its celebrity meals, versions of artists’ preferred orders that are available for a limited time. The burger chain has teamed up with Travis ScottBTS and Saweetie, among others. Burger King has followed with its own celebrity deals.

For Coca-Cola, this is the first time a beverage has been created with an artist, the company said.

Source: CNN

Pepsi And IHOP Are Teaming Up For A Breakfast-Inspired Soda

Pepsi has teamed up with breakfast giant IHOP to create an all-new soda designed for the early mornings. On Thursday, the cola maker announced plans for a maple syrup-inspired beverage that boasts the same classic refreshment of a Pepsi but with a definitively IHOP twist.

So if you’ve ever sucked down a Pepsi right alongside your brunch pancakes and thought, “Now this is a combo,” you’re in luck! On March 24, Pepsi kicked off the sweepstakes on social media, giving fans the chance to win their own six-pack. While Pepsi Maple Syrup will not be joining retailers (yet, at least—you can never say never), you can post a photo or video of your stacks online alongside the hashtag #ShowUsYourStack, #PepsiSweepstakes, and @IHOP. Then, 2,000 winners will have a chance to try the first-of-its-kind flavor.

“There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola—sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” Chief Marketing Officer for Pepsi Todd Kaplan said in a press release. “We can’t wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online.” 

Pepsi Maple Syrup Cola—which we can only assume tastes exactly how it sounds—follows similar innovations from the drink manufacturer, including a Peeps-inspired PepsiPepsi Apple Pie, and Pepsi x Cracker Jack.

“At IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us,” chief marketing officer for IHOP Kieran Donahue added in the release. “We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola.” 

Source: Thrillist

Pepsi Mango To Become First Permanent Fixture In Five Years

Pepsi is bringing back its Pepsi Mango. The drink was previously a limited-time offering during spring, but it will now be available as a permanent fixture — the first time Pepsi made a permanent fixture in five years.

As its name suggests, the drink is a sweet concoction of mango fruit and Pepsi, mixing tropical flavors with crisp cola fizz. Customers will have the option of getting the beverage in 12-packs of 12-ounce cans or 20-ounce bottles. To kick off the drink, Pepsi will be launching a matchmaking social media series for singles. The campaign will host singles with bio descriptions and contact information to encourage introductions. Vice President of Marketing at Pepsi, Todd Kaplan, expressed excitement for the new flavor: “Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year.”

Source: Hypebeast

Canada Dry Settles Ginger Ale Lawsuit Over ‘Made From Real Ginger’ Marketing, Agrees To Pay Over $200,000

A man who sued the maker of Canada Dry ginger ale, claiming the brand falsely implied its soda had health benefits, is now $200,000 richer.

The maker of Canada Dry ginger ale settled a class-action false-advertising lawsuit filed by British Columbia man Victor Cardoso, who claimed to have spent years buying the carbonated beverage for his family thinking it had medicinal benefits based on its label promoting it as “Made from Real Ginger” and “Natural,” CTV News reported.

Canada Dry Mott’s agreed to pay $200,000 plus $18,607 in disbursements, even though the company “expressly denies liability and is not required to change its product labeling or advertising for products marketed in Canada,” court documents say. 

The company also agreed it would no longer make claims that its ginger ale is “Made from Real Ginger” in class-action lawsuits also filed in the U.S., according to CTV News. 

Cardoso argued in the lawsuit that Canada Dry’s product labeling aimed to “capitalize” on consumer’s perception of ginger and its health benefits, despite Canada Dry making no direct health benefit claims about the ginger ale. 

“They do buy actual ginger, but then what they do is they boil it in ethanol, and that essentially destroys any nutritional or medicinal benefits,” Mark C. Canofari, a lawyer who represented Cardoso’s claim, said in a statement, according to CTV News.

Source: Fox News

Aluminum shortage – Beer, soda makers struggle with aluminum can supply, plan to limit niche drinks

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A shortage of aluminum cans is crimping supplies of certain drinks, industry officials said.

“Aluminum cans are in very tight supply with so many people buying more multi-pack products to consume at home,” Coca-Cola spokesperson Ann Moore said Wednesday in an email.

Can manufacturers announced plans to build at least three factories within the next 18 months, but that won’t solve the immediate supply issues.

“The aluminum beverage can manufacturing industry has seen unprecedented demand for this environmentally friendly container prior to and especially during the COVID-19 pandemic,” the Aluminum Association, an industry group representing the metal’s manufacturers, said in a statement. “Many new beverages are coming to market in cans, and other long-standing can customers are moving away from plastic bottles due to ongoing environmental concerns around plastic pollution. Consumers also appear to be favoring the portability and storability of cans as they spend more time at home.”

Source: USA Today