Heineken Launching Sneakers With Actual Beer And A Bottle Opener In Them

These sneakers aren’t just made for walking — they have actual beer in them, and even come with a bottle opener.

Heineken Silver, the brand’s latest easy-to-drink brew, is launching a pair of sneakers that are kitted out with statement-making features.

Known as Heinekicks, these sneakers have discreetly built into the tongue a cool removable metal bottle opener. Yup, it’ll come in handy when you urgently need to crack open a bottle of beer, and don’t want to keep a spare bottle opener in, say, your pocket or your bag.

The Heinekicks’ most unique feature, though, is a see-through cushioned sole that has been injected with Heineken Silver beer, touted as the first of its kind in the world. After all, why walk on terra firma when you can walk on beer?

You may not be able to drink the beer from your shoes (obviously), but according to Heineken, “the soles provide the wearer with an unexpectedly smooth and unique sensation when on the go”.

To find out if that really is the case, you’ll need to be one of the lucky few in Singapore to get your paws on these sneakers. But it won’t be an easy feet, sorry, we mean, feat. There are only 32 pairs of Heinekicks in the world, and only seven will be made available in Singapore in the fourth quarter of the year.

Source: 8 Days

Balenciaga Is Selling ‘Destroyed’ Sneakers With Tattered Fabric, Holes, And Dirty Soles For $1,850

Take your old Converse out of the closet and they probably look a lot like Balenciaga’s newest sneakers.

At least that’s what some social media users are saying about the fashion company’s new kicks. Balenciaga is releasing a new collection of distressed shoes called the Paris Sneaker, and some are going for nearly $2,000. The shoes are “extremely worn, marked up, and dirtied,” in Balenciaga’s own words, and they’re already being roasted online.

The priciest pair in the collection is an $1,850 limited edition of women’s high-tops that have “destroyed cotton and rubber” and “rippings all over the fabric,” according to the product listing. They also have dark smudges and marks dirtying the rubber soles and the brand name written in what resembles Sharpie marker. These shoes are available in black and white. Balenciaga says it’ll only sell 100 pairs of these “extra destroyed” shoes.

The collection also includes a pair of less-distressed high-tops available in red, black, and white for $625. Unlike the more expensive pair, these come without slashes in the fabric and have much less prominent smudging on the soles, but they do have scuff marks.

Mules in red, black, and white round out the collection with some fraying and light smudges on the soles. They’ll set you back $495.

In a press release, Balenciaga said the shoes’ worn-out appearance suggests they are “meant to be worn for a lifetime.” The shoes are available for pre-order.

The collection is drawing plenty of attention and criticism online, with one Twitter user posting a picture of the shoes and saying, “Balenciaga is releasing a new pair of shoes, and I have to assume they are just trolling people at this point.”

“Balenciaga is now selling beat-up Converse for $1850,” another Twitter user commented.

“Balenciaga gotta be a social experiment,” a third Twitter user said.

The fashion house is no stranger to controversy and ridicule. Last summer, the brand caught heat for $1,200 sweatpants that some people said “gentrified sagging” and were “tremendously racist.” In 2017, the company debuted a $2,145 tote bag strongly resembling Ikea’s 99-cent blue Frakta bag.

Source: Business Insider

Magic Johnson Chose Converse Over Nike And Missed A Chance To Earn $5.2 Billion: Nike Offered $1 For Every Pair Of Shoes Sold And 100,000 Shares Worth $0.18 At The Time

Magic Johnson is one of the biggest names to have ever played in the NBA, and very few players have enjoyed the hype he did coming into the NBA. Having led his college team to the NCAA championship over his rival Larry Bird in what was the most-watched college basketball game ever, Magic entered the league as the man of the moment and would go on to be Finals MVP in his rookie season as well.

Understandably, Johnson was a coveted property when it came to endorsements and there was a bit of a battle in terms of which shoe company he would sign with. Both Nike and Converse made offers to Magic and the decision came down to whether he would take stocks instead of cash, with the 19-year-old choosing Converse, who had offered him $100,000 a year at the time.

However, with the benefit of hindsight, it’s the offer that Nike put on the table that would have made him a lot more money had he chosen to go with them. The company offered Johnson $1 for every pair of shoes sold along with 100,000 shares in stock options, with the stock valued at $0.18 at the time.

When contextualized, considering that Nike stock is worth $134 today, Johnson would have $5.2 billion to his name had he decided to sign with the company. However, Converse was a bigger brand than Nike at the time, which adds some more context as to why Magic made his decision as well. 

Nike went on to explode with Michael Jordan, who did end up becoming a billionaire, thanks largely in part to his partnership with the shoe company. There were suggestions that Jordan’s rise and the hype around him and Nike were factors in souring his relationship with Magic a little in their early years, but the two went on to bond during their stint with the 1992 Dream Team. Also, considering that Magic is now worth an estimated $600 million, it’s safe to say he didn’t do too badly for himself either. 

Source: Yardbarker

Adidas x LEGO Unveil New Superstar Sneaker Collab Including A Building Block Model

This year, LEGO and adidas really upped the ante. Just recently, the two turned the Superstar into a buildable set, everything from the sole up made entirely of black and white blocks. And while some would like to, the collectible is not at all wearable; but fear not as the Three Stripes have you covered with this July release.

Though it may lack some of the aforementioned’s charm, the pair is as close to identical as physically possible. The signature LEGO look is still retained for the most part, channelled by way of the side stripes as well as the heel tab and toe. Each, unlike the smooth white leathers adjacent, are ostensibly made up of actual pieces, covered with studs all throughout their exterior. What’s more, though a subtle addition relative to the rest, the energy is matched by blocky stitching and logo windows.

A release is currently set to hit adidas.com on July 15th at a retail of $140 USD.

Source: SneakerNews

Nike Was Unwilling To Give Kobe Bryant’s Contract Similar ‘Lifetime’ Structure Held By LeBron James And Michael Jordan

The estate of Kobe Bryant and his wife Vanessa are no longer affiliated with sneaker giant Nike, as the late Lakers great’s contract with the company has now expired.

“With Kobe Bryant’s five-year, post-retirement endorsement extension with Nike having expired this month, Vanessa Bryant and the Kobe Bryant estate elected not to renew the partnership, she confirmed to ESPN in a statement Monday night,” wrote Nick DePaula of ESPN.com.

Kobe Bryant spent his first several years being sponsored by Adidas, even though Adidas was never a big-time player on the basketball shoe market.

Eventually, he joined Nike, starting a fruitful partnership for both parties.

“Kobe’s Nike contract expired on 4/13/21,” Vanessa Bryant, widow of the Lakers legend, told ESPN. “Kobe and Nike have made some of the most beautiful basketball shoes of all time, worn and adored by fans and athletes in all sports across the globe. It seems fitting that more NBA players wear my husband’s product than any other signature shoe.”

Kobe Bryant and eight others died in a tragic helicopter crash in Calabasas, Calif. last January.

His influence on basketball and its culture is still seen to this day, as several current NBA players still wear his signature sneakers.

Interestingly, there are reports that before his passing, Kobe Bryant was planning on leaving Nike to form his own sneaker company and disrupt the entire industry.

That desire may have been fueled by some differences with Nike.

“According to a source, Bryant and the estate had grown frustrated with Nike limiting the availability of Kobe product during his retirement and after his January 2020 death in a helicopter crash,” wrote DePaula. “There was also frustration with the lack of availability of Kobe footwear in kids sizes, according to sources.

“Nike, sources said, had presented an extension offer that was not in line with expectations of an ongoing ‘lifetime’ structure similar to the Nike Inc. contracts held by both Michael Jordan and LeBron James.”

Source: Lakers Daily

Nike And Brooklyn-Based Company MSCHF Product Studio Inc Reach Settlement In Lil Nas X ‘Satan Shoes’ Trademark Lawsuit

ike and MSCHF have reached a settlement in the trademark infringement battle over a pair of modified sneakers that were being sold in collaboration with rapper Lil Nas X.

Nike filed the suit last week against MSCHF after it launched a pair of modified Nike Air Max 97s called the “Satan Shoes” with Lil Nas X. The shoes, priced at $1,018 and decorated with a pentagram pendant and a drop of human blood in the soles, quickly sold out.

The sneakers drew outrage online, and some called for a boycott of Nike, though the company had nothing to do with the shoe. Nike made a federal filing against MSCHF, and a judge granted a temporary injunction to halt the fulfillment of “Satan Shoes” orders.

A settlement was reached in which MSCHF will issue a voluntary recall on the shoes and offer a buy-back program for previously released modified Nike sneakers it called “Jesus Shoes,” Nike confirmed to NBC News on Thursday.

“If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund,” Nike said in a statement, reaffirming that it had nothing to do with the shoes. “Purchasers who choose not to return their shoes and later encounter a product issue, defect or health concern should contact MSCHF, not Nike.”

MSCHF agreed to settle the lawsuit after realizing it “already achieved its artistic purpose,” David H. Bernstein, an attorney for MSCHF, told NBC News. The shoes were “individually numbered works of art that will continue to represent the ideals of equality and inclusion,” he said.

“With these Satan Shoes — which sold out in less than a minute — MSCHF intended to comment on the absurdity of the collaboration culture practiced by some brands, and about the perniciousness of intolerance” in partnership with Lil Nas X, Bernstein said.

The release of the “Satan Shoes” coincided with Lil Nas X’s latest single, “Montero (Call Me By Your Name),” and its accompanying music video. In the video, Lil Nas X, whose real name is Montero Lamar Hill, is seduced out of what appears to be the Garden of Eden, falls into hell and gives the devil a lap dance.

Lil Nas X defended the shoes as the single and the video got increased attention. The single debuted at No. 1 on the Billboard Hot 100 chart.

After the release of the song Friday, Lil Nas X put out an open letter to his younger self about coming out. The rapper, who is openly gay, explained that the song was about a guy he met last summer.

“I know we promised to never come out publicly, I know we promised to never be ‘that’ type of gay person, I know we promised to die with the secret, but this will open doors for many other queer people to simply exist,” he wrote.

The music video for “Montero” includes a voiceover with a similar message.

“In life, we hide the parts of ourselves we don’t want the world to see,” he says. “We lock them away. We tell them, ‘No.’ We banish them. But here, we don’t. Welcome to Montero.”

Source: NBC News

Nike’s controversial Vaporfly shoes are making runners faster — so runners sponsored by other brands are blacking them out to wear in secret

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Vaporflys (and prototypes of them) have been involved in nearly every major running victory and milestone since 2016, and for good reason: Research suggests the design of their soles gives runners at least 4% more energetic efficiency over shoes from competing brands.

“The runner runs the race, but the shoe enables him or her to run it faster for the same effort or ability,” Geoff Burns, a kinesiology researcher and pro runner, told Business Insider of Vaporflys. “So for two athletes of equal ability on race day, the one with the shoes is going to beat the one without the shoes.”

That has led some athletes sponsored by companies other than Nike to don Vaporflys in secret. In at least three competitions, non-Nike runners have worn “blacked-out” Vaporflys: shoes covered in black permanent marker to make it difficult to spot the Nike swoosh.

Source: Yahoo

Portland Trail Blazers’ Damian Lillard Announced as NBA 2K21 Cover Star for Current-Gen Systems

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NBA 2K21 will have three different cover athletes. Now we know Damian Lillard will be the first.

2K announced the Portland Trail Blazers star will serve as the cover athlete for current-gen systems in a press release Tuesday.

Lillard expressed gratitude for the cover spot:

“This is a special moment for me in my NBA career. I’ve been a fan of NBA 2K for years and love how they represent all aspects of basketball culture. I’m an avid 2K player so I’m honored to join the other NBA greats who have been on the cover. I’m grateful to all my fans and can’t wait for everyone to experience the game later this year.”

Source: Bleacher Report

Allen Iverson will receive $32 million trust fund payment when he turns 55 in 2030 due to Sponsor Trust from Reebok

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Though the Philadelphia 76ers legend Allen Iverson has not played in the league for over 10 years, Reebok is still paying him $800,000 per year. The deal Iverson signed years ago is said to have saved the 76ers star from going bankrupt after his NBA career ended. As per Action Network’s business analyst Darren Rovell, Iverson will have access to the $32 million Allen Iverson Reebok Trust Fund when he turns 55 in 2030.

Source: Republic