The Body Shop Retires From ‘Anti-Aging’ To Celebrate Beauty In All Stages

The Body Shop’s Drops of Youth range is one of its best-selling skincare selections, with its serum being its hottest item across the board (it’s said a bottle is sold every 23 seconds). While those are marks of a good product, the name is telling of the way beauty is being perceived by consumers, and the industry’s role in propagating such ideals.

As such, the British beauty brand is reversing the harsh effects of its message about aging and rebranding Drops of Youth to Edelweiss. Changes are being made beyond skin-deep as the range will get a new formulation too, along with more products to the line to serve a greater depth of skin concerns.

The Body Shop was moved to rethink its most-loved products following a Global Self Love Index it commissioned in 2021, as part of a self-love campaign. That concluded with the dire, overwhelming response by people around the world who believed the beauty industry largely influenced poor self-esteem with its unrealistic claims and imagery. The majority seemed to have this perception, The Drum reports.

The pessimistic results forced The Body Shop to look into how it might have also been responsible for pushing some of those unachievable expectations onto customers, be it through its language or products. As a company rooted in activism, it recalibrated to see how it could empower shoppers instead.

The new and improved Edelweiss range has double the Edelweiss extract of the original. This natural component is said to have 43% more antioxidant qualities than Retinol, making the collection especially effective at strengthening the skin’s barrier while boosting the ability to heal itself. The flower, after all, has been able to withstand severe winds, snow, and rain in the Alpines.

The Edelweiss flower has been used in folk medicine throughout the years. In today’s metropolises, it holds out against harsh blue light and pollution. 

Instead of prolonging youth, the range’s true strength, evidenced by its marketing too, is resilience—both inward and outward.

Expanding from the original lineup of the Concentrate, Liquid Peel, Serum Concentrate Sheet Mask, and Eye Serum Concentrate, there are also two new products—Edelweiss Cleansing Concentrate and Edelweiss Intense Smoothing Cream—to meet various skincare needs.

The Body Shop is also doubling down on its B-corp certification and love of nature by reformulating the range such that it comes from 90% natural origins and is vegan-certified.

Source: DesignTAXI

Sherwin-Williams Fires Ohio University Senior And TikTok Star Tony Piloseno For Filming Paint-Mixing Videos At Work

An Ohio University senior who worked a part-time job at a local Sherwin-Williams store was fired after the company discovered his popular paint-mixing TikTok channel @tonesterpaints, which currently has over 1.2 million followers.

Tony Piloseno said that for months he’d been pointing to his viral account as an example of what Sherwin-Williams could do on social media and by marketing its brand to a younger audience.

But instead it led corporate personnel to investigate his social media account, and they ultimately fired him after determining he was making “these videos during [his] working hours” and with company equipment.

According to termination papers Piloseno provided to BuzzFeed News, the official offense the company handed down to him was “gross misconduct,” which included the offenses of “wasting properties [and] facilities,” and “seriously embarrass[ing] the Company or its products.”

“They first accused me of stealing — I told them I purchased all my paint,” he said. “They made me answer a bunch of questions like when I was doing this, where, if there was anyone in the store while I was doing [filming]. There was never anyone with me while I doing it.”

Source: BuzzFeed News

E-cigarettes CAN worsen heart and lung conditions and must not be considered harmless, Government report finds

Vaping can worsen heart disease and lung disorders while the risks posed by inhaling flavouring ingredients are still ‘unknown’, according to the government backed research.

The independent Committee on Toxicity of Chemicals in Food, Consumer Products and the Environment (COT) said e-cigarettes should only be used as a stop-smoking aid.

The report warned users who do not already use tobacco products ‘risk negative effects on their health’ by vaping.

Health threats to bystanders were considered low but people can suffer an increased heart rate from high nicotine exposure, if stood close to someone vaping, it said.

Professor Alan Boobis, Chair of the COT, said it was wrong to consider the devices as ‘harmless’.

Source: Daily Mail