Ogilvy Will Refuse To Work With Creators Who Airbrush Faces And Bodies In Photos

Ogilvy UK, one of the world’s leading advertising agencies, has announced it will no longer be partnering with influencers who retouch their faces or bodies in brand campaigns, as part of an initiative to combat the ills of social media.

Rahul Titus, Ogilvy’s Head of Influence, told The Drum that consumers look to content creators as the “authentic side” of marketing, but with how distorted their images have become, it’s now “harmful” to those who frequent social networking platforms.

In addition, Titus hopes the company’s brand-new commitment to not working with influencers who alter their pictures will aid in the UK government passing the Digitally Altered Body Image Bill, which would require brand spokespersons to disclose edited content to consumers. 

As Dr Luke Evans, the Member of Parliament who introduced the bill, put it: “These edited images do not represent reality, and are helping to perpetuate a warped sense of how we appear, with real consequences for people suffering with body confidence issues.” 

Over the next two months, the agency plans to roll out its changes in separate phases: first, by consulting brands and influencers on the new policy, then by implementing the ban. It has said all edited sponsored or paid-for content influencer posts will cease by December this year. 

If you’re wondering if influencers will still be allowed to edit their pictures at all, the answer is yes. Ogilvy will still permit work with adjusted contrast or brightness. It draws the line at retouches made to a subject’s skin or body. 

In order to ensure influencers are compliant, the firm will make use of ‘InfluenceO’, an emerging technology stack that detects when pictures have been retouched or distorted. 

Overall, Titus said he hopes the agency will be a leader in the industry and will spur a change in influencer marketing all over the globe.

Just maybe, after years of editing and retouching, we’re moving towards embracing our real selves.

Source: DesignTAXI

How To Control The Light On Your Backdrop

Many photographers need to control the color of their backdrops. This can easily be done simply be moving your subject closer or further from your backdrop. In this short tutorial, Fstoppers will show you how you can turn a simple light colored backdrop into a much darker background simply by adjusting your studio flash.

Create Patterns And Vectors From Any Image 

Today we explore Aaron’s new favorite tool in Photoshop, Create from Image! Learn how to use any photo to create custom graphics and color themes, and then save those graphics and themes to your Libraries to use again at any time. The perfect tool for making logos, advertisements, and website designs!

This is a just a quick look at this powerful and versatile tool. If you want to learn more, be sure to experiment with it by creating your own patterns, shapes, and color palettes in Photoshop!

Create Flawless And Seamless Backdrops With Photoshop

The best, and also the easiest way to make backdrops seamless and wrinkle-free with Photoshop! In this lesson, learn how to simply recreate the original backdrop resulting in smooth and flawless background. To make the composite look realistic, we will also learn how to add lights and shadows to mimic the original image.

Full House Actress Lori Loughlin Gets 2 Months Jail Time And Husband Mossimo Giannulli Gets 5 In 2019 College Admissions Bribery Scandal To Get Their 2 Daughters Into USC

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The couple paid $500,000 to college admissions mastermind Rick Singer to get their daughters into USC as crew recruits—with falsified athletic records—as part of a larger bribery scheme, according to court documents.

At least 53 and $25 million. That’s how many people have been charged as part of the scandal.  And at least 33 parents have been accused of paying $25 million to Singer from 2011 to 2018 as part of the scheme.

Loughlin has “a fairytale life,” the judge said. As he handed down the sentence, he addressed her, saying, “you stand before me a convicted felon, and for what? The inexplicable desire to have even more.” He told Giannulli during his earlier sentencing: “You are an informed, smart, successful businessman. You certainly did know better, and you helped sponsor a breathtaking fraud on our admissions system.

The college admissions scandal investigation, codenamed “Operation Varsity Blues” by the Department of Justice, was made public in March 2019. The group of parents accused in the case were believed to have used phony athletic, academic and test score records, along with bribery, to get their children into Yale, Stanford and USC, among other schools. All but one parent have been sentenced to prison time. Loughlin’s daughter (and influencer) Olivia Jade Giannulli has not returned to USC since August 2019. She was falsely presented to USC as an accomplished coxswain in crew, and fake photos were taken of her on a rowing machine.

Source: Forbes