If you haven’t heard already, Nokia is dialing down on its position as a mobile phone manufacturer. To mark its pivot, the company has adopted a dramatic new logo, its first brand identity transformation in decades.
The Finnish tech firm says the fresh wordmark—an abstract emblem with negative space at the front, middle, and tail—represents a more “energized” and “dynamic” Nokia. The overhaul includes an expanded color palette that goes spectrums beyond the singular ‘Yale blue’.
Well, this “dynamic” look has energized the people too, somewhat. Consumers always have something to say when a company introduces a new logo, and Nokia’s revamp is no different.
A stream of jokes on social media insinuates that it’s a good thing Nokia has been around since 1865, because people would have a hard time deciphering its name had it been new.
As mourning for the late Queen Elizabeth II has come to a close, King Charles III—the oldest person to take over the British throne—has chosen the monogram to represent his reign.
The new royal cipher features the initial ‘C’, for Charles, entwined with the letter ‘R’ for Rex, Latin for king. The Roman numeral III sits inside the latter, and the British Crown floats atop the visual identity.
It was designed by the College of Arms, made up of members of the Royal Household, and takes the place of Queen Elizabeth II’s longstanding ‘E II R’ symbol (‘R’ here denoting Regina, or queen). An alternative version in Scotland will replace the top with the Scottish Crown.
Charles himself has been the patron of numerous art and design efforts. Last year, as the Prince of Wales, he founded the Terra Carta design lab with former Apple design chief Jony Ive through London’s Royal College of Art (RCA). King Charles was appointed the Royal Patron of the National Gallery in London back in 2016, and he presented nearly 80 of his watercolor landscape paintings for the first time earlier this year.
King Charles III’s monogram first went into use in the Buckingham Palace post room on Tuesday, franking letters from the Royal Households for the first time. Following that, it will be decked across public buildings, uniforms, post boxes, and official stationery.
“The decision to replace [ciphers] will be at the discretion of individual [organizations], and the process will be gradual,” elaborates Buckingham Palace in a statement.
A new monarch means banknotes, coins, and stamps will have to be redesigned too.
Just last week, Instagram users noticed that the app icon had randomly become a lot brighter. Well, now we know why – it’s all part of Instagram’s biggest rebrand in years. But it seems the internet is torn over the platform’s new look.
Meta-owned Instagram has revealed a new visual identity comprising of a brand new bespoke typeface, and the aforementioned brighter logo. Perhaps the most notable change is the new wordmark, now rendered in the ‘Instagram Sans’ typeface.
Instagram says the refresh is designed to help the platform “create more immersive and inclusive experiences.” In a blog post, the company breaks the rebrand down into three core areas:
The gradient is reimagined with “vibrant colours to make it feel illuminated and alive, and to signal moments of discovery”.
The new typeface, Instagram Sans, is “designed with Instagram’s heritage in mind and includes multiple global scripts.”
The new layout and design system is “content-forward and celebrates creativity, simplicity and self-expression.”
We’ve already seen the tweaked icon (designed by Rose Pilkington), which appears to be blinding some users. But now we’ve been given a much more comprehensive look at the new brand identity. ‘Instagram Sans‘ is a fun new typeface based around what Instagram “lovingly” calls the “squircle” – the rounded square of its logo. The typeface is also available to use in Stories and Reels.
But the most noticeable use of the typeface is in the brand new wordmark (above). Replacing the ‘handwritten’ style that’s been around for as long as Instagram, the new wordmark is a much more contemporary affair – and considering how long we’ve had to look at the last one, Daniel Piper’s a fan.
But over on that other social media platform, reactions are mixed. Yes, Twitter is, as Twitter does, making its feelings known about the new look, and the responses range from really loving it to really not loving it.
And responses to the new icon have been doing the rounds for a few days now. “I’m going to have to reduce my screen brightness for that,” one Twitter user complains, while another adds, “New Instagram icon is way over-saturated. Gross.” And lots have users have shared screen recordings of iOS seeming to struggle with the new icon – when closing the app, the icon appears to judder between the old and new design.
For the first time ever, Coca-Cola will be launching a unified, global advertising campaign for Sprite, with the new logo slated to be rolled out across all 200 markets, alongside its new brand identity ‘Heat Happens’ slogan.
The marketing initiative will first debut in the US and India this month, just in time for the summer, so you’re always reminded that when it gets too hot out, it’s time to crack open a refreshing can of the lemon and lime soft drink.
Sprite’s cans and bottles will don a more minimalist logo with upright typography, making it more legible. The surrounding starburst has also been burst.
Additionally, the brand has a new focus on sustainability and will be phasing out its iconic green bottles to be replaced with clear ones, which are reportedly easier to recycle. These bottles will also feature a “recycle me” reminder.