The Body Shop Retires From ‘Anti-Aging’ To Celebrate Beauty In All Stages

The Body Shop’s Drops of Youth range is one of its best-selling skincare selections, with its serum being its hottest item across the board (it’s said a bottle is sold every 23 seconds). While those are marks of a good product, the name is telling of the way beauty is being perceived by consumers, and the industry’s role in propagating such ideals.

As such, the British beauty brand is reversing the harsh effects of its message about aging and rebranding Drops of Youth to Edelweiss. Changes are being made beyond skin-deep as the range will get a new formulation too, along with more products to the line to serve a greater depth of skin concerns.

The Body Shop was moved to rethink its most-loved products following a Global Self Love Index it commissioned in 2021, as part of a self-love campaign. That concluded with the dire, overwhelming response by people around the world who believed the beauty industry largely influenced poor self-esteem with its unrealistic claims and imagery. The majority seemed to have this perception, The Drum reports.

The pessimistic results forced The Body Shop to look into how it might have also been responsible for pushing some of those unachievable expectations onto customers, be it through its language or products. As a company rooted in activism, it recalibrated to see how it could empower shoppers instead.

The new and improved Edelweiss range has double the Edelweiss extract of the original. This natural component is said to have 43% more antioxidant qualities than Retinol, making the collection especially effective at strengthening the skin’s barrier while boosting the ability to heal itself. The flower, after all, has been able to withstand severe winds, snow, and rain in the Alpines.

The Edelweiss flower has been used in folk medicine throughout the years. In today’s metropolises, it holds out against harsh blue light and pollution. 

Instead of prolonging youth, the range’s true strength, evidenced by its marketing too, is resilience—both inward and outward.

Expanding from the original lineup of the Concentrate, Liquid Peel, Serum Concentrate Sheet Mask, and Eye Serum Concentrate, there are also two new products—Edelweiss Cleansing Concentrate and Edelweiss Intense Smoothing Cream—to meet various skincare needs.

The Body Shop is also doubling down on its B-corp certification and love of nature by reformulating the range such that it comes from 90% natural origins and is vegan-certified.

Source: DesignTAXI

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Balenciaga Is Selling ‘Destroyed’ Sneakers With Tattered Fabric, Holes, And Dirty Soles For $1,850

Take your old Converse out of the closet and they probably look a lot like Balenciaga’s newest sneakers.

At least that’s what some social media users are saying about the fashion company’s new kicks. Balenciaga is releasing a new collection of distressed shoes called the Paris Sneaker, and some are going for nearly $2,000. The shoes are “extremely worn, marked up, and dirtied,” in Balenciaga’s own words, and they’re already being roasted online.

The priciest pair in the collection is an $1,850 limited edition of women’s high-tops that have “destroyed cotton and rubber” and “rippings all over the fabric,” according to the product listing. They also have dark smudges and marks dirtying the rubber soles and the brand name written in what resembles Sharpie marker. These shoes are available in black and white. Balenciaga says it’ll only sell 100 pairs of these “extra destroyed” shoes.

The collection also includes a pair of less-distressed high-tops available in red, black, and white for $625. Unlike the more expensive pair, these come without slashes in the fabric and have much less prominent smudging on the soles, but they do have scuff marks.

Mules in red, black, and white round out the collection with some fraying and light smudges on the soles. They’ll set you back $495.

In a press release, Balenciaga said the shoes’ worn-out appearance suggests they are “meant to be worn for a lifetime.” The shoes are available for pre-order.

The collection is drawing plenty of attention and criticism online, with one Twitter user posting a picture of the shoes and saying, “Balenciaga is releasing a new pair of shoes, and I have to assume they are just trolling people at this point.”

“Balenciaga is now selling beat-up Converse for $1850,” another Twitter user commented.

“Balenciaga gotta be a social experiment,” a third Twitter user said.

The fashion house is no stranger to controversy and ridicule. Last summer, the brand caught heat for $1,200 sweatpants that some people said “gentrified sagging” and were “tremendously racist.” In 2017, the company debuted a $2,145 tote bag strongly resembling Ikea’s 99-cent blue Frakta bag.

Source: Business Insider