Nike And Brooklyn-Based Company MSCHF Product Studio Inc Reach Settlement In Lil Nas X ‘Satan Shoes’ Trademark Lawsuit

ike and MSCHF have reached a settlement in the trademark infringement battle over a pair of modified sneakers that were being sold in collaboration with rapper Lil Nas X.

Nike filed the suit last week against MSCHF after it launched a pair of modified Nike Air Max 97s called the “Satan Shoes” with Lil Nas X. The shoes, priced at $1,018 and decorated with a pentagram pendant and a drop of human blood in the soles, quickly sold out.

The sneakers drew outrage online, and some called for a boycott of Nike, though the company had nothing to do with the shoe. Nike made a federal filing against MSCHF, and a judge granted a temporary injunction to halt the fulfillment of “Satan Shoes” orders.

A settlement was reached in which MSCHF will issue a voluntary recall on the shoes and offer a buy-back program for previously released modified Nike sneakers it called “Jesus Shoes,” Nike confirmed to NBC News on Thursday.

“If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund,” Nike said in a statement, reaffirming that it had nothing to do with the shoes. “Purchasers who choose not to return their shoes and later encounter a product issue, defect or health concern should contact MSCHF, not Nike.”

MSCHF agreed to settle the lawsuit after realizing it “already achieved its artistic purpose,” David H. Bernstein, an attorney for MSCHF, told NBC News. The shoes were “individually numbered works of art that will continue to represent the ideals of equality and inclusion,” he said.

“With these Satan Shoes — which sold out in less than a minute — MSCHF intended to comment on the absurdity of the collaboration culture practiced by some brands, and about the perniciousness of intolerance” in partnership with Lil Nas X, Bernstein said.

The release of the “Satan Shoes” coincided with Lil Nas X’s latest single, “Montero (Call Me By Your Name),” and its accompanying music video. In the video, Lil Nas X, whose real name is Montero Lamar Hill, is seduced out of what appears to be the Garden of Eden, falls into hell and gives the devil a lap dance.

Lil Nas X defended the shoes as the single and the video got increased attention. The single debuted at No. 1 on the Billboard Hot 100 chart.

After the release of the song Friday, Lil Nas X put out an open letter to his younger self about coming out. The rapper, who is openly gay, explained that the song was about a guy he met last summer.

“I know we promised to never come out publicly, I know we promised to never be ‘that’ type of gay person, I know we promised to die with the secret, but this will open doors for many other queer people to simply exist,” he wrote.

The music video for “Montero” includes a voiceover with a similar message.

“In life, we hide the parts of ourselves we don’t want the world to see,” he says. “We lock them away. We tell them, ‘No.’ We banish them. But here, we don’t. Welcome to Montero.”

Source: NBC News

McDonald’s partners with Travis Scott in launching signature burger to win over Gen Z and millennial customers

Starting September 8, McDonald’s is adding Scott’s favorite meal from the fast-food chain — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite — to the menu for $6. It will be available through October 4.

McDonald’s Chief Marketing Officer Morgan Flatley told Business Insider the fast-food chain started thinking about teaming up with Scott more than a year ago, in part because the company knew the rapper was a fan of the chain. The Scott partnership marks the first time McDonald’s has put a celebrity’s name on its menu since Michael Jordan in 1992. 

“His ability to kind of see where culture is going and have a hand in where culture is going is really unique,” Flatley said in an interview on Friday. “Then you couple that with his huge followership and his fans, social-media footprint, and … 3 billion streams. He just has an incredible audience.”

The partnership has caused some controversy within McDonald’s, with some franchisees pushing back against a deal with the rapper. These franchisees felt that a deal with a rapper known partly for explicit lyrics was a departure from the chain’s more family-friendly voice. 

Flatley told Business Insider many other franchisees and employees were excited about the deal and that at a chain as big as McDonald’s, differing opinions are the norm. The Scott partnership is key to remaining relevant and winning over younger customers, she said.

According to Flatley, people under the age of 34 are “becoming more and more challenging for brands to reach.”

Source: Business Insider

Apple launches Apple Music Radio with 2 new stations (Apple Music Hits & Apple Music Country); rebrands Beats 1 as Apple Music 1

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Apple Music Hits will play popular songs from the 80s, 90s and 2000s. Apple Music Country will be playing popular country music songs.

The company has said Apple Music Hits will have daily on-air hosts such as Jayde Donovan, Estelle, Lowkey, Jenn Marino, Sabi, Nicole Sky and Natalie Sky, George Stroumboulopoulos, as well as Ari Melber and others. There are other shows that are set to be hosted by artists like the Backstreet Boys, Ciara, Mark Hoppus, Huey Lewis, Alanis Morissette, Snoop Dogg, Meghan Trainor and Shania Twain.

Oliver Schusser, vice president of Apple Music, Beats, and international content, said this launch has taken a lot of behind-the-scenes work.

“For the past five years, if ever there was a meaningful moment in music culture, Beats 1 was there bringing human curation to the forefront and drawing in listeners with exclusive shows from some of the most innovative, respected, and beloved people in music,” he said. “Now, Apple Music radio provides an unparalleled global platform for artists across all genres to talk about, create, and share music with their fans, and this is just the beginning. We will continue to invest in live radio and create opportunities for listeners around the world to connect with the music they love.”

Apple Music 1 is expected to play the same type of music and have the same content overall as Beats 1.

Source: Appleosophy