Some internet users expressed their frustrations on Twitter where one commented, “Me trying to enjoy some music but noticing the Spotify logo is slightly crooked when opening the app.” Another user chimed in with the question, “The new @Spotify logo color made me realize it’s horrifyingly unsymmetrical. Why? Why would you do this? WHY?”
Many Spotify users have reached out to the company, urging it to fix the logo. Brown’s colleague explained that the tilted lines prevent the logo from looking like a Wi-Fi icon. Another colleague added that if the lines were tilted more, the logo would look like an RSS symbol.
In a 2013 interview by Gizmodo with Spotify employees Christian Wilsson and Andreas Holmström, the duo explained that the tilted logo offered “more personality” and looked “more organic.”
The new BMW logo retains the same shape, but its within this shape that the design takes a new approach. The middle still has the blue and white colors of the Bavarian state. The font has also been shaped up differently. The outer ring now has a flat design in white, while some gradients fill the rest of the logo.
Furthermore, Thiemer says that since “BMW is becoming a relationship brand”, the new logo will invite customers to rediscover the brand with its history and products.
The term has become popular recently because of the spread of the novel coronavirus. Social distancing means standing 6 feet apart from others in an effort to lower the risk of contracting the illness.
People buy (into) you first, then your product(s).
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023