“You Can Steal Our Images, But You’ll Never Steal Our Taste” — KFC Launches ‘ChickenStock.Net’ Image Library For Others To Steal Their High-Resolution Photos, For Free

Success invites imitation, and there is little doubt that international QSR brand Kentucky Fried Chicken—or KFC if brevity is more your thing—has ruled the roost when it comes to tasty morsels of deep-fried poultry and sides. So many copycats have hatched over the years that KFC has decided to address the phenomenon again with a cheeky website called Chicken Stock.

Styled after popular stock photography websites, Chicken Stock offers free-to-use high-resolution images of KFC’s menu items. On Chicken Stock’s about page, the QSR brand explained that it had noticed many competitors using fuzzy, pixelated pictures of its signature chicken. Rather than let its food get poorly represented, they’re making available quality photography. KFC explains that “even though they [competitors] can borrow our pictures, they will never borrow our taste.”

It’s not the first time KFC has used copycats to remind folks of the real deal, made with a secret blend of 11 herbs and spices. In 2019, the brand ran its “Guys, we’re flattered” campaign that featured a clever poster composed of different imitators’ store signs arranged alphabetically, in addition to TV advertising.

While the Colonel takes no umbrage with all the Kentucky Fake Chickens, there is a limit, of course. In 2013, the brand threatened to take legal action against a Thailand restaurant with a trade dress styled after KFC’s that replaced Sanders with Adolf Hitler.

Source: The Dieline

Hebrew Speakers Mock Facebook’s Corporate Rebrand To Meta

Social media users in Israel are mocking Facebook’s company name change to Meta, as it sounds similar to the Hebrew word for “dead.”

Many Twitter users scoffed at the social media company’s rebrand — revealed by founder Mark Zuckerberg earlier this week — using the hashtag #FacebookDead. “Somebody did not do their #branding research,” one post read.

Dr Nirit Weiss-Blatt, author of The Techlash and Tech Crisis Communication, tweeted: “In Hebrew, *Meta* means *Dead* The Jewish community will ridicule this name for years to come.”

“Grave error?? Facebook’s new name Meta means dead in Hebrew. Hilarious. #FacebookDead” another user tweeted.

Zuckerberg’s efforts to revamp Facebook come as the company faces what could be its most potent scandal since it launched in 2004.

The social media giant is under the spotlight following the publication this week of “The Facebook Papers,” a series of internal documents obtained by 17 news organizations, including CNN, that underpin whistleblower Frances Haugen’s claims the company is riddled with institutional shortcomings.

The documents reveal how Facebook has propelled misinformation, struggled to eliminate human trafficking-related content on the site, and tried to increase its teenage audience, despite internal research suggesting that its platforms, especially Instagram, can have an adverse effect on their mental health.

Facebook isn’t the first company to be ridiculed after its branding didn’t translate abroad.

In 2019, Kim Kardashian West was accused of cultural appropriation after debuting her shapewear brand, which she initially named Kimono. Kardashian even appeared to have trademarked the word “kimono,” a decision that the mayor of Kyoto, Daisaku Kadokawa, criticized in an open letter on Facebook.

“We think that the names for ‘Kimono’ are the asset shared with all humanity who love Kimono and its culture therefore they should not be monopolized,” Kadokawa wrote.

Kardashian changed the name of her brand to Skims later that year.

In 2017, McDonald’s name change in China raised eyebrows. Customers were left confused when the company swapped Maidanglao, a Chinese iteration of the English name, to Jingongmen, which loosely translates to “Golden Arches.” One customer said it “sounds like a furniture store.”

Source: CNN

5 Ways Your Credit Card Info Might Be Stolen And How To Prevent It

While the introduction of chip-and-pin technology made it more difficult for someone to use a stolen credit card for fraudulent transactions in person, hackers tend to be endlessly creative when it comes to theft. The reality is, there are plenty of ways thieves can get their hands on your credit card account numbers, which they can easily use to make purchases or wreak other types of havoc using your name.

A stolen credit card or account number could also be one of the first signs of identity theft, so keep an eye out for credit card fraud and take steps to mitigate the damage if you find any.

  1. Phishing emails

Phishing emails may look official, but these fraudulent messages are crafted with a nefarious purpose. Most phishing emails try to get you to click a button or link that takes you to a familiar-looking fraudulent site to enter your account information.

Another common phishing tactic is to provide an urgent (and entirely bogus) reason that you need to call a company, like your credit card company or Social Security office, list a fraudulent phone number and when you call, request your personal information, and even your card details, to “confirm your identity.”

2. Spyware

Downloading, or even opening, the wrong file from an email or website can add spyware to your computer, which is put there with the goal of exporting your card details and other information hackers can use to steal your money or your identity. Be careful what you download and prevent spyware by purchasing your own antivirus software. 3.

3. Public Wi-Fi networks

Public internet networks, like the ones you find in hotels and airports, can easily put you at risk if you enter your account information or open sensitive documents and someone is monitoring the network. Make sure to install a VPN on your computer if you need to use the internet away from home fairly often.

4. Your trash

Finally, don’t forget that some thieves still try to steal your credit card data the old-fashioned way. Your trash can be a treasure trove when it comes to finding credit card and account numbers or for figuring out which companies you use for your savings or investment accounts.

5. Major data breach

Large institutions, including banks and retail businesses, may be the victim of a data breach that puts your credit card information and other personal details at risk. Some of the biggest data breaches of the last decade, including the Capital One data breach of 2019, led to tens of millions of consumers having their information stolen.

What to do if your credit card number is stolen

If your credit card number has been stolen, the Federal Trade Commission (FTC) outlines the steps you should take right away:

• Report the loss of your credit card or card number to your issuer immediately, which you can usually do using its toll-free number or 24-hour emergency phone number.

• Follow up with a letter or email that includes your account number, the date and time the card was noticed missing and when you reported the loss.

• Check your credit card statement carefully for purchases you didn’t make, and let your card issuer know of any fraudulent transactions immediately.

• Carefully monitor your credit reports to make sure nobody has more of your information and that the theft of your card hasn’t led to other instances of identity theft.

• You can check your credit reports for free once a year from all three credit bureaus—Experian, Equifax and TransUnion—using the website AnnualCreditReport.com.

How to protect your credit card information

When it comes to protecting your credit card information and identity, there are plenty of steps you can take right away. Most of them are also easy to implement, including the following:

Only use secure websites

According to the Federal Bureau of Investigation (FBI), it’s crucial to avoid entering your credit card numbers and personal information on unsecured websites. “Sometimes a tiny icon of a padlock appears to symbolize a higher level of security to transmit data,” according to the bureau’s site. “This icon is not a guarantee of a secure site but provides some assurance.”

Don’t give your account number over the phone

The FTC warns that you should proceed cautiously with anyone who wants your credit card number over the phone. This is especially true if they called you to initiate the transaction.

Check your credit card statements regularly

The best way to protect against credit card fraud is by keeping a close eye on your accounts. Check your statements at least once a month to make sure each charge on your credit card is actually yours. If you find suspicious charges or purchases on your accounts, inform your credit card issuer right away.

Keep an eye on your card during in-person transactions

If you’re using a credit card in a restaurant or a retail store, try to avoid situations where the employee processing your card walks away from you and takes your card out of your view. If they are able to take your card into another area away from you, they might have the chance to write down your card number, expiration date and security code.

Source: Bankrate