An Ohio University senior who worked a part-time job at a local Sherwin-Williams store was fired after the company discovered his popular paint-mixing TikTok channel @tonesterpaints, which currently has over 1.2 million followers.
Tony Piloseno said that for months he’d been pointing to his viral account as an example of what Sherwin-Williams could do on social media and by marketing its brand to a younger audience.
But instead it led corporate personnel to investigate his social media account, and they ultimately fired him after determining he was making “these videos during [his] working hours” and with company equipment.
According to termination papers Piloseno provided to BuzzFeed News, the official offense the company handed down to him was “gross misconduct,” which included the offenses of “wasting properties [and] facilities,” and “seriously embarrass[ing] the Company or its products.”
“They first accused me of stealing — I told them I purchased all my paint,” he said. “They made me answer a bunch of questions like when I was doing this, where, if there was anyone in the store while I was doing [filming]. There was never anyone with me while I doing it.”
Source: BuzzFeed News