Heineken Launching Sneakers With Actual Beer And A Bottle Opener In Them

These sneakers aren’t just made for walking — they have actual beer in them, and even come with a bottle opener.

Heineken Silver, the brand’s latest easy-to-drink brew, is launching a pair of sneakers that are kitted out with statement-making features.

Known as Heinekicks, these sneakers have discreetly built into the tongue a cool removable metal bottle opener. Yup, it’ll come in handy when you urgently need to crack open a bottle of beer, and don’t want to keep a spare bottle opener in, say, your pocket or your bag.

The Heinekicks’ most unique feature, though, is a see-through cushioned sole that has been injected with Heineken Silver beer, touted as the first of its kind in the world. After all, why walk on terra firma when you can walk on beer?

You may not be able to drink the beer from your shoes (obviously), but according to Heineken, “the soles provide the wearer with an unexpectedly smooth and unique sensation when on the go”.

To find out if that really is the case, you’ll need to be one of the lucky few in Singapore to get your paws on these sneakers. But it won’t be an easy feet, sorry, we mean, feat. There are only 32 pairs of Heinekicks in the world, and only seven will be made available in Singapore in the fourth quarter of the year.

Source: 8 Days

Aluminum shortage – Beer, soda makers struggle with aluminum can supply, plan to limit niche drinks

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A shortage of aluminum cans is crimping supplies of certain drinks, industry officials said.

“Aluminum cans are in very tight supply with so many people buying more multi-pack products to consume at home,” Coca-Cola spokesperson Ann Moore said Wednesday in an email.

Can manufacturers announced plans to build at least three factories within the next 18 months, but that won’t solve the immediate supply issues.

“The aluminum beverage can manufacturing industry has seen unprecedented demand for this environmentally friendly container prior to and especially during the COVID-19 pandemic,” the Aluminum Association, an industry group representing the metal’s manufacturers, said in a statement. “Many new beverages are coming to market in cans, and other long-standing can customers are moving away from plastic bottles due to ongoing environmental concerns around plastic pollution. Consumers also appear to be favoring the portability and storability of cans as they spend more time at home.”

Source: USA Today