Facebook launches Instagram Reels in 50 countries, hoping to lure TikTok users

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With TikTok’s future uncertain, Instagram is hoping to lure some creators away with the rollout of a direct competitor, Reels, which is launching in more than 50 countries today, including the US, UK, Japan, and Australia, on both iOS and Android.

Similar to TikTok, Reels lets people create short-form videos set to music that can be shared with friends and followers and discovered while browsing the app. It’s the newest opportunity for Instagram to bring in users, increase the amount of time people spend in the app every day, and establish itself as a video entertainment platform.

Reels allows people to record videos up to 15 seconds long and add popular music, as well as an array of filters and effects, over top of them. For creators looking to use Instagram Reels as a new way to build a following, Instagram has revamped its Explore page to create a specific landing spot for Reels at the top of the screen that people can vertically scroll through — similar to TikTok’s “For You Page.”

Source: The Verge

UK-based design firm Pentagram creates “21st-century identity” for Yahoo!

“Yahoo is one of the digital world’s iconic brands and its original logo perfectly captured the spirit of the early days of the internet,” said Pentagram’s Michael Bierut.

“We were determined to reflect the brand’s idiosyncratic roots, which is why we retained and strengthened the Yahoo exclamation mark,” he told Dezeen.

The capital letters of the logo’s previous iterations have been abandoned in favour of lower case letters.

The brand’s exclamation mark is italicised to give emphasis and is alined at 22.5 degrees to match the angle of the Y.

“The exclamation mark’s exaggerated italic treatment helps bracket the wordmark with two strong diagonals, and calls back to the Looney Toons-style charm of the original 90s mark,” explained Bierut.

Source: Dezeen