Heineken Launching Sneakers With Actual Beer And A Bottle Opener In Them

These sneakers aren’t just made for walking — they have actual beer in them, and even come with a bottle opener.

Heineken Silver, the brand’s latest easy-to-drink brew, is launching a pair of sneakers that are kitted out with statement-making features.

Known as Heinekicks, these sneakers have discreetly built into the tongue a cool removable metal bottle opener. Yup, it’ll come in handy when you urgently need to crack open a bottle of beer, and don’t want to keep a spare bottle opener in, say, your pocket or your bag.

The Heinekicks’ most unique feature, though, is a see-through cushioned sole that has been injected with Heineken Silver beer, touted as the first of its kind in the world. After all, why walk on terra firma when you can walk on beer?

You may not be able to drink the beer from your shoes (obviously), but according to Heineken, “the soles provide the wearer with an unexpectedly smooth and unique sensation when on the go”.

To find out if that really is the case, you’ll need to be one of the lucky few in Singapore to get your paws on these sneakers. But it won’t be an easy feet, sorry, we mean, feat. There are only 32 pairs of Heinekicks in the world, and only seven will be made available in Singapore in the fourth quarter of the year.

Source: 8 Days

Sprite Discontinues Green Plastic Bottles For Environmental Reasons

Yahoo Finance Live checks out Coca-Cola’s decision to discontinue Sprite’s signature green plastic bottle on cut down on its environmental footprint.

Video Transcript

[MUSIC PLAYING]

DAVE BRIGGS: All right, before we go, a little food news roundup. Some headlines out there. Soft drink Sprite is retiring its classic green plastic bottles in favor of a clear plastic bottle starting August 1. Coca-Cola announcing the change Wednesday and pinned it on an effort to become more environmentally responsible. The clear plastic is more easily recycled and made into new bottles. So going green by ditching green, Seana. Does it bother you?

SEANA SMITH: It bothers me a little, but I think it’s something that I’ll be able to get over. I’m so used to seeing those green bottles. I don’t think I’m as opinionated about this as maybe our EP, Val, was this morning. She used the word– she was like, that’s disgusting. I’m never drinking Sprite again. So I don’t think I’m necessarily that far, but Rachelle, what about you?

RACHELLE AKUFFO: I mean, I do get it that yes, it does make it easy to just have the clear bottles and recycle them. But it’s like, these are the things that you cherished and grew up with. So it’s sad to see them go. But I mean, I guess at least, it’s for good reason, you know.

DAVE BRIGGS: Listen.

RACHELLE AKUFFO: I can’t really complain.

DAVE BRIGGS: Recycling plastic bottles is one of the greatest crises our world faces, so anything that helps curb that a little bit, I am on board with. We don’t hear enough about it.

Source: Yahoo Finance

Heinz Debuts Spoon Made Of Fries To Catch The Ideal Amount Of Ketchup

For years, fast-food enthusiasts have had a chip off their shoulders. Sometimes there’s too much ketchup on their French fry, rendering it a flabby mess. At other times, it’s barely there. And don’t get them started on the concept of double-dipping.

Heinz UK claims to have the perfect solution to end this fries-stration for good: ‘Spoon Friez’. As their name suggests, they’re fries in the shape of spoons.

According to the condiment maker, the mouths of spoons are just the right size to carry the perfect amount of ketchup for the ultimate eating experience. “Carbs in the shape of a spoon? Fry-nally,” the brand tweets.

LADBible reports that the company began dipping into (or scooped into?) the idea of making edible cutlery after a self-conducted survey that revealed 95% of consumers would rather not eat their fries if there was no sauce. The research also found that 84% were annoyed at how they couldn’t nail the perfect potato-to-ketchup ratio.

Unfortunately, you won’t be able to find Spoon Friez at your favorite fast-food joint. Heinz only gave them away as part of a sweepstakes for National Fries Day, which falls on July 13 each year. The fact that that’s a Wednesday this year, and not a Friday (Fry-day, get it?), is kind of infuriating.

Source: DesignTAXI

Coca-Cola Takes Its Soda On A Spin With DJ Marshmello

Coca-Cola has another new flavor. This time, it got some help.

The latest product out of Coca-Cola Creations — Coke’s innovation platform, which brought us starlight and pixel-flavored sodas — is a collaboration with Marshmello, a masked DJ and electronic music producer.

If you think the artist worked with Coke to develop a marshmallow-flavored beverage, you’re wrong. Instead, the new flavor has notes of strawberry and watermelon, Marshmello’s favorites.

“For our third Coca-Cola Creations drop, we sought to add an unexpected remix of flavors to a great Coca-Cola taste,” said Oana Vlad, senior director of global strategy at the company, in a statement announcing the collaboration Wednesday.

“We created a vibey blend of my favorite flavors in this all-new mix,” Marshmello said in a statement. “I think it tastes amazing and I hope fans love it too.”

The new flavor, which also comes in a zero-sugar variety, will be available for purchase starting on July 11 in the United States for a limited time. It will be offered in other countries later this summer.

It’s vital for Coca-Cola (KO), which has discontinued beloved but outdated drinks like TabOdwalla and Honest Tea, to get young consumers excited about its core product, Coke. Coca-Cola Creations, which launches digital experiences along with the limited-edition flavors, is designed to help do that.

So far, the flavors have been … abstract.

Starlight was “inspired by space,” the company said in February, describing it as having “notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.”

Byte, the second flavor, “makes the intangible taste of the pixel tangible,” said Vlad when it launched in April.

Compared to space and pixels, strawberry and watermelon are perfectly mundane. And the idea of partnering with artists on products featuring their favorite flavors is not new, at least in the fast food world.

McDonald’s (MCD) has had success with its celebrity meals, versions of artists’ preferred orders that are available for a limited time. The burger chain has teamed up with Travis ScottBTS and Saweetie, among others. Burger King has followed with its own celebrity deals.

For Coca-Cola, this is the first time a beverage has been created with an artist, the company said.

Source: CNN

Three Months After Opening, This Crypto-Themed Restaurant Is No Longer Accepting Crypto As Payment

When Bored & Hungry first opened in Long Beach in April, the burger joint didn’t just embrace the aesthetics of crypto culture. It was all-in on the digital money part too.

Sure, meme-y references to rockets and bulls dotted the walls, and Bored Apes — those cartoon monkeys that celebrities such as Paris Hilton and Post Malone have touted as six-figure investments — covered the cups and trays. But customers were also offered the option to pay for their meals in cryptocurrency. The restaurant was putting its bitcoin where its mouth was, so to speak.

Not even three months later, in the midst of a crypto crash that has some investors looking for the door, that’s not always the case.

During a lull in the lunch rush one recent afternoon, as a cashier stamped paper bags with the fast-food spot’s logo, twin menus hanging over his head — listing Bored & Hungry’s meat-based and vegan options, respectively — showed prices only in old-fashioned U.S. dollars.

A smashburger: $9.25. Pepper-seasoned fries: $3.50. An ape-themed cup of soda: $3.50. 

Missing: any mention of ethereum or apecoin, the two currencies the popup boasted it would make history by accepting as payment.

An employee who declined to give their name said that the store wasn’t accepting crypto payments. “Not today — I don’t know,” they said, declining to clarify how long ago the store stopped accepting crypto or whether that option would eventually return.

Owner Andy Nguyen didn’t respond to repeated emails. Company co-founder Kevin Seo later said the restaurant has shut off its crypto payments system “from time to time” for upgrades but is currently accepting ethereum and apecoin.

With both coins down more than 60% since early April and undergoing double-digit intraday swings, it would be understandable for any business to be reluctant to accept them in lieu of dollars. But utility may also be a factor. At the restaurant’s grand opening, a staffer told The Times that the crypto payments were unwieldy and going largely ignored by customers.

Nearly three months later, it was hard to find a patron who cared much one way or the other about the restaurant’s fidelity to the crypto cause.

“Yes, ethereum is a currency in a way where you can exchange [nonfungible tokens, or] NFTs and stuff … but as far as buying food and all that, maybe not,” one crypto-enthusiast diner, Marc Coloma, said as he munched on fries outside the restaurant. “People want to hold on to their ethereum. They’re not gonna want to use it.”

Michael Powers, 46, of Long Beach was less in the loop. He comes to Bored & Hungry a lot — as often as two or three times a week, he estimated — but although the ape-themed signage was what first drew him in, he didn’t know the spot was NFT-themed until his sons explained it to him.

Powers’ one foray into crypto, an investment in the Elon Musk-promoted currency dogecoin, didn’t end well, and he doesn’t plan on trying again. “I’ve had my fill” of crypto, he said — though not of the burgers, which offer an upscale riff on In-N-Out’s “animal style” sandwiches. (The chopped onions and creamy sauce are a nice touch that, incidentally, isn’t subject to wild swings in value or exorbitant transaction fees.)

Another Long Beach local, 30-year-old Richard Rubalcaba, said he bought into ethereum after meeting other crypto investors during the four-hour wait for Bored & Hungry’s grand opening. But on this visit he too paid in U.S. dollars. 

“I don’t know how [crypto purchases] would work, with the crash,” he said.

The crypto ecosystem is currently in free-fall, with high-profile companies either taking drastic steps to stave off catastrophe or simply collapsing altogether, while cryptocurrencies themselves plunge in value.

The two e-currencies that Bored & Hungry initially accepted, ethereum and apecoin, are down to about 23% and 17% of their highs over the last year, respectively. Estimates put the entire sector’s worth at less than a third of what it was in early 2022.

Nor have the nonfungible tokens that form the backbone of Bored & Hungry’s brand been immune. A sort of digital trading card series built around drawings of anthropomorphic monkeys, Bored Apes count the likes of Justin Bieber and Snoop Dogg among their owners; some have sold for millions of dollars. Yet they’re now facing the same market pressures as the rest of the crypto economy. 

According to the crypto news outlet Decrypt, the cheapest available NFT in the series (that is, the “floor”) has fallen below $100,000 for the first time since last summer, and the project as a whole recently saw its value approximately halved over the course of a month.

That only raises the urgency of getting new buyers into the ape “community.”

One customer — Lindsey, 33, of San Pedro — said she didn’t know anything about crypto but came to Bored & Hungry because she’s a fan of the vegan burger brand it carries. But, she said, the scene at the restaurant made her want to learn more about the ecosystem.

Perhaps that was what Nguyen was thinking when he spent more than $330,000 on the various ape NFTs on display at his restaurant. 

Crypto skeptics have long warned that someone would get left holding the bag when the hype cycle played itself out. Better that bag should contain a burger and fries than nothing at all.

Source: LA Times

Russia’s Rebranded McDonald’s Restaurants (Vkusno i tochka) Scribble Out Golden Arches On Sauce Packets

Russia’s McDonald’s restaurants reopened Sunday with a new name, logo, and menu, but the same sauce packets.

Staff at the rebranded fast-food chain scribbled out the McDonald’s logo on sauce packets with black pen, Reuters reported, with an image from the Agence France-Presse seemingly confirming this.

Vkusno & tochka, which Reuters translated as “tasty and that’s it,” opened 15 stores in and around Moscow on Sunday, including what was formerly McDonald’s flagship Russian restaurant in the city’s Pushkin Square.

Alexander Govor, a Russian businessperson, bought Russia’s McDonald’s restaurants after the burger giant said that continued ownership was “no longer tenable, nor is it consistent with McDonald’s values” following Russia’s invasion of Ukraine.

The hurried rebranding shows how Govor has tried to strike a balance between operating restaurants that will satisfy customers as a substitute for McDonald’s and not violating the company’s trademarks.

“We don’t have the right to use some colors, we don’t have the right to use the golden arches, we don’t have the right to use any mention of McDonald’s,” Govor told Reuters.

The huge lines of people waiting to get burgers in the days before Russian McDonald’s restaurants closed and the hefty price tags for its products on classified-ads sites showed the scale of its bulging Russian market. By clinging on to aspects of McDonald’s menu, branding, and store design, whenever possible, Vkusno & tochka can try win over loyal customers.

The famous golden arches have been scrapped, and Vkusno & tochka has a new logo made up of just one dot and two lines — or a burger and two fries — which appear in the shape of a large “M.”

Oleg Paroev, who was named as the CEO of McDonald’s Russia in February, and who has continued his role as CEO of Vkusno & tochka, said the restaurant interiors would remain the same but all traces of the McDonald’s name would be removed, Reuters reported.

Reuters reported that the chain largely used plain white packaging for fries and burgers, plain white drink cups, and plain brown paper takeaway bags. This is also evident in some of the photos of products on Vkusno & tochka’s website.

Though some dishes look familiar, Vkusno & tochka has no plans to sell Big Macs and McFlurrys.

“These names, these brands, their appearance and production technology” are too directly related to McDonald’s, Paroev said, according to The Journal.

Source: Business Insider

Video Of TikToker Joel Hansen (Modelvsfood) Gagging In Asian Grocery Store, Saying It Has A ‘Pet Store’ Draws Backlash

A Canadian social media influencer faced fierce backlash over a racist video in which he joked that an Asian market has a “pet store” in the back.

The influencer ultimately apologized for his ignorance—but viewers aren’t buying it.

“Under his apology video, there are people saying ‘we’ forgive u. Bro, who’s we?!” one TikTok user commented.

Joel Hansen, known as @modelvsfood across TikTokInstagram, and Facebook, set himself up for failure in May—Asian American-Pacific Islander Heritage Month—when he mocked the Asian store and its items in the TikTok video. The 3-minute video, which has been deleted, was captured by TikToker Michael or @chachamyeonmikal.

In the clip, which has a text banner reading “This food should be illegal,” Hansen can be seen standing outside the Asian supermarket T&T.

“If you have never been in an Asian grocery store, you’re about to be shocked!” he says.

The video then shows Hansen inside the store, where he smells durian—a fruit popular in Southeast Asia—and makes a disgusted face. Next, he questions a plucked chicken and why it was being sold with its feet still intact.

“They even have a pet store back here where you can grab whatever animals you want!” Hansen exclaims while holding a crab with tongs at the seafood counter.

At this point, Michael interrupts the video repost to make a statement about Hansen’s racist comments.

“I had to stop right at that comment about there being a pet store at the back of an Asian grocery store,” Michael says. “Like, you have to know how bad that sounds and how bad that looks.”

Then, Michael transitions back to Hansen’s TikTok footage, which includes visible hashtags like “food challenge,” “eww,” “gross,” “gross food,” “gross food challenge,” and “California food.”

“I know he leads a flavourless life,” someone commented under Michael’s repost of the video.

“Bro shocked by fresh seafood lmao,” another viewer posted.

In another video reposted by Michael, Hansen is still at the grocery store making jokes about the customers.

“We have customers in training,” Hansen says as an Asian child walks by with a kiddie cart.

“Omg,” a TikTok viewer commented under the video. “I used to watch him all the time on YouTube, but I literally stopped because any time he eats somewhere that has non American food—”

“The way he treats Asian people as props in his video to poke and make fun at,” another user said.

After the relentless criticism, Hansen issued a 6-minute apology on TikTok on May 20, titled “Sorry” with a frowning emoticon. The video is captioned, “No excuses. I am sorry. I cannot change the past, but I can change the future. I will do better. Thank you.”

“I’ll start by saying I truly regret what was released, how it was released, and I really do take responsibility, and I really apologize,” Hansen says. “The video has been removed, and I’m here again to verbalize and to ensure that nothing like this happens again. The video was absolutely clickbait-y, marketed, edited, and created for shock value. With my layers of privilege, I did not identify really with how this video was.”

Hansen implies that he was unaware of how the video was being edited and marketed, but that he still takes responsibility for its production. Then, Hansen tries to downplay his reactions to the supermarket.

“I never spoke the words ‘weird,’ ‘gross.’ I just kind of wanted to show items that you normally can’t acquire in a North American grocery store,” he says in the apology video. (For the record: T&T is the largest Asian grocery store chain in Canada with nearly 30 locations.)

Source: The Daily Beast