It takes dozens of people, expensive robots, and fancy cameras to bring a fast food commercial to life. But they use real food on set, so they work against the clock to film each take before it starts to wilt. We visit The Garage in Brooklyn, New York, to see how the crew films advertisements for clients like Hershey’s, Pepsi, and Domino’s.
Flamin’ Hot has its first ever Super Bowl ad on the way, and they’ve recruited a flamin’ hot celebrity spokesperson to help them celebrate!
Frito-Lay, the company behind the über-popular flavor, is bringing two of its iconic brands together — Cheetos and Doritos — for the new Flamin’ Hot spot, highlighting Cheetos Flamin’ Hot Crunchy and the new Doritos Flamin’ Hot Cool Ranch.
PEOPLE has an exclusive first look at the commercial, and the A-List superstar talent holding the spicy, cheese-flavored snacks for the camera.
Right now, the identity of the spokesperson is being kept under wraps, though there are plenty of clues to get the guessing going.
In the photos, the mysterious celeb’s hand is decked in bling. A diamond bracelet hangs from their wrist, while one pic features a sparkling braided ring and another, a golden ring seemingly made up of stacked yellow diamond bands.
The secret star’s nails make a statement, too, with bright red tips studded in red gems.
This is one of the first Super Bowl ads to be teased this year.
The big game, Super Bowl LVI, will take place on Feb. 13 at the SoFi Stadium in Los Angeles.
While sports fans are weeks away from finding out who will be playing, it’s been announced that Dr. Dre is headlining the Pepsi Super Bowl Halftime Show, with Eminem, Mary J. Blige, Kendrick Lamar and Snoop Dogg making guest appearances.
“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dre in a press release when news came out back in September. “I’m grateful to JAY-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”
Frito-Lay’s Flamin’ Hot flavor was first introduced as Flamin’ Hot Cheetos, the product making it out to test markets in the summer of 1990 before being launched nationwide in early 1992.
Richard Montañez — who began working for Frito-Lay as a janitor — has long said he created the product, telling Variety he came up with the idea during one of Frito-Lay’s “method improvement programs” where they looked for new ideas and fresh products. He later tested out the seasoning for the Cheetos in his garage.
Frito-Lay’s subsidiary PepsiCo later clarified to PEOPLE that they attribute “the launch and success of Flamin’ Hot Cheetos and other products to several people who worked at PepsiCo, including Richard Montañez.”
“Far from being an urban legend, Richard had a remarkable 40-plus-year career at PepsiCo and made an incredible impact on our business and employees and continues to serve as an inspiration today,” the statement read. “His insights and ideas on how to better serve Hispanic consumers were invaluable and directly resulted in the success of Flamin’ Hot Cheetos.”
Montañez has gone on to write two books about his success, spoken about it in multiple engagements, and even will see his life told on the big screen in an upcoming biopic.
This is how Joey Palmroos filmed a chocolate commercial at home! Shot this for fun to try out a different way to showcase Fazer Crunchy chocolate bar with some of his new DIY techniques.
Cattelan himself has offered no direction on how to interpret the work, but MrPerrotin previously told CNN the bananas are “a symbol of global trade, a double entendre, as well as a classic device for humour”.
The installation has fast become one of the most talked-about works at this year’s Art Basel, with several viewers lining up to take selfies with the piece. One passerby was heard declaring the work “the best of the show”. However some art fans were less than impressed, with one, Weezie Chandler, telling local media: “You can do anything and once you’re established you can get away with it.”
The gallery said Cattelan spent a year working on the piece and had originally envisioned a sculpture shaped like a banana.
“Every time he travelled, he brought a banana with him and hung it in his hotel room to find inspiration. He made several models: first in resin, then in bronze and in painted bronze,” the gallery said in a statement.
Ultimately, the gallery said, Cattelan decided a real banana was the perfect fit.
phillamx.wordpress.com 