The light-colored jersey blends right in with the floorboards—causing problems for digital advertisers.
Just when you thought companies couldn’t possibly shove more advertisements into your eye sockets, technology proved it was possible. Digital (or virtual) ads are promos inserted into media post-production or in real time. They first emerged in video games, then started creeping into TV shows on streaming platforms. And during the pandemic, digital ads began making their way onto the basketball court in NBA broadcasts.
On top of ensuring that nowhere in sports is safe from commercialization, the virtual ads have had at least one other, unintended side effect: They killed a well-loved team uniform. In a green screen-style snafu, certain jerseys were too close in color to the polished wooden floors of NBA arenas. Thus, digital ads ended up distorted by players wearing the offending outfits, as first reported by Paul Lukas, the uniform-obsessed aesthetics aficionado who writes the popular UniWatch newsletter.
Specifically, the proliferation of digital ads forced the Milwaukee Bucks’ to give up their cream-colored jerseys. The uniforms were an alternate used during some games from 2017-2020. The colorway was inspired by the team’s home city nickname (in turn, inspired by a local building material). Fans of the Wisconsin franchise loved the look, according to Lukas who spoke with the Bucks’ chief marketing officer, Dustin Godsey. “It was incredibly well received,” Godsey told Lukas. “It helped us kind of build that Cream City brand.”
But there was a problem. The teams’ sponsors started noticing that players wearing the jerseys were getting in the way of their ads—and reported a “pixelation effect,” said Godsey. As a result, the Milwaukee uniforms (and all cream uniforms) were banned NBA-wide. The move also impacts the Philadelphia 76ers, who’ve had a “parchment” colored uniform variant in rotation for the past three seasons, according to Lukas.
It may seem a small thing, but the off-white prohibition is a clear signal of the growing influence that advertisers are having in the sports league and beyond—and the technology enabling that influence. Ad tech is big business, arguably the biggest business—maybe even the only business.
As we step into the last days of the year, PANTONE is looking forward to 2022 with its annual Color of the Year. For the year ahead, the global color authority has chosen the shade ‘Very Peri’: a periwinkle blue that inspires calm but is vivified by a violet red undertone.
Instead of dipping into its existing database of hues, this is the first time the company has created a brand-new shade. The team blended the constancy of blue with the excitement of red, resulting in a blue hue that’s both carefree yet empowering.
“Creating a new color for the first time in the history of our PANTONE Color of the Year educational color program reflects the global innovation and transformation taking place,” said Laurie Pressman, Vice President of the PANTONE Color Institute.
“As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
While society emerges from a prolonged period of isolation, Very Peri represents the transformative times we’re living in, with our notions of daily living changing, and our physical and digital lives becoming more intertwined.
The “happiest and warmest of all blue hues” illustrates the complexity and fusion of modern life together with an “empowering mix of newness.”
“The selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” explained Leatrice Eiseman, Executive Director of the PANTONE Color Institute.
“Encompassing the qualities of blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courages creativity and imaginative expression.”
Today we explore Aaron’s new favorite tool in Photoshop, Create from Image! Learn how to use any photo to create custom graphics and color themes, and then save those graphics and themes to your Libraries to use again at any time. The perfect tool for making logos, advertisements, and website designs!
This is a just a quick look at this powerful and versatile tool. If you want to learn more, be sure to experiment with it by creating your own patterns, shapes, and color palettes in Photoshop!
The new Apple TV series “Little Voice” is a heartwarming, special, and relatable journey for everyone following their dreams. Shalini Bathina plays Prisha, who is fearless, thoughtful, and has so much depth to her character.
Prisha is one of the first honest portrayals I’ve seen of a queer South Asian girl in her early 20’s. Her storyline as a South Asian woman chasing her dreams and constantly struggling between the inner fight of family/tradition or happiness is refreshing to see. I got to interview Shalini Bathina about her character.
You’re also a mental health advocate. Can you tell me more about Dil to Dil?
“Yes! Mental health has always been important to me and I realized how much we don’t prioritize it in South Asian communities. It’s something I’ve been working on for myself the past few years and I wanted to see how I could be a part of a community that brings awareness to this topic. I found Dil to Dil this past year and I was very excited about the work they have done. They’re like Humans of New York except with the narrative of people of South Asian descent who want to share their mental health stories, have mental health conditions, or live with loved ones that have mental health conditions, through Instagram takeovers, lives and posts.
The goal is to create a community where we normalize talking about something that’s been so heavily stigmatized. They want to give a platform and provide a sense of community where people can be open and vulnerable, be heard, and have that unconditional support and love from us and people all over the world. This can be so incredibly healing for many of these amazing souls. Dil to Dil considers themselves a storytelling platform, not an advice-giving platform, but they do work with other mental health organizations so they can connect people with the necessary and appropriate resources. I work as a volunteer behind the scenes to be a guide and a source of support for those who are sharing because it can be a pretty vulnerable experience! It’s an absolutely wonderful organization and I’m so proud to be a part of it!”
The cult skater brand is dropping a bold red lipstick in partnership with renowned makeup artist Pat McGrath — the brand’s first-ever beauty collaboration in its 26 year-history.
For anyone who plans on actually wearing the lip color rather than just collecting the limited-edition tube emblazoned with the iconic Supreme logo, it comes in McGrath’s signature MatteTrance formula, which means it has a velvety opaque matte finish that’s still hydrating for the lips.
Eleventh grade students at Harding Charter Preparatory High School told KFOR-TV the recruiter from Oklahoma Christian University visited Monday and, during a gathering at the gym, first asked them to line up from darkest to lightest skin. After dispersing that line, he had them stand based on their hair.
“He told us to line up nappiest hair in the back and straightest hair in the front,’’ junior student Rio Brown said in an interview with the Oklahoma City station.