Not all of us have had the chance to wear the McDonald’s uniform behind the counter, but that doesn’t mean we can’t rock it down the runway.
Finnish brand Vain is working in tandem with McDonald’s Finland to repurpose the fast-food restaurant attire into a collection of 27 stylish pieces for the fashion-hungry to don in their free time.
Vain takes the iconic branding of the Golden Arches and the signature black, red, yellow, and blue uniforms and turns them into something worthy of wearing down the street, or to a McDonald’s themed party. The lineup includes jackets, dresses, button-downs, sweaters, and accessories reimagined in never-before-seen silhouettes of the fast-food chain’s uniforms.
Almost everyone’s gotten ketchup on their clothes at some point, and Heinz, whose name is pretty much synonymous with the condiment, is well aware.
Inspired by these mishaps, it has partnered online resale platform ThredUP tto launch the Heinz Vintage Drip collection, comprising 157 articles of second-hand streetwear and designer pieces intentionally stained with ketchup.
“While Heinz is recognized globally for its iconic glass bottle, keystone, and slow-pouring ketchup, we saw an opportunity to view the stain we’ve been leaving on clothes as another iconic brand symbol and change the narrative from stain to statement,” explained Alyssa Cicero, Brand Manager at Heinz.
“This collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol,” she added.
The release comes at a time when the demand for secondhand clothing is higher than ever, with the 2022 Resale Report showing that 62% of Gen Z and Millennials search for a thrifted item before purchasing it new.
By believing that every outfit deserves a second life, “even summer barbeque casualties,” ThredUp wanted to work on a collection that celebrated reuse, and what better way to appeal to fashion risk-takers and food lovers alike than with ketchup-stained clothes?
In addition to the eco-friendly message, the capsule was specially designed to be inclusive across all sizes and genders, ranging from XXS to XXL. 100% of the proceeds from the sale will go towards Rise Against Hunger to support global hunger relief, so you can feel extra good about your purchase.
The 24-year-old Puerto Rican model shared the news on social media, joining the fashion brand — along with 17 other women — for a new underwear line and campaign, Love Cloud Collection. Alongside a black and white photo of herself modeling a Victoria’s Secret bra, Jiaru thanked the company for seeing her as a model “without limits.”
“One day I dreamed of it, I worked for it and today it’s a dream come true. I can finally tell you my big secret,” Jirau wrote. “I am Victoria’s Secret’s first model with Down syndrome!”
“Thank you Victoria’s Secret for seeing me as a model who has #NoLimits and making me part of the inclusive Love Cloud Collection campaign,” she added. “Inside and out, there are no limits.”
“Love Cloud Collection is a major moment in the brand’s evolution,” Raúl Martinez, Victoria Secret’s chief creative director, said in a statement. “From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria’s Secret standard we are creating.”
The Mandalorian Collection is a massive pack featuring not one, not two, but nine silhouettes inspired by the various iconic characters of the show. And the best part is that they are all available now on the Adidas US online store, alongside other Adidas Originals x Star Wars collaborations, including Luke Skywalker, Darth Vader, Han Solo, Princess Leia, Boba Fett, and Chewbacca.
Leading the lineup is the NMD_R1 The Mandalorian Shoes, which pay homage to the series’ titular helmeted protagonist. It actually comes in two colourways; the first is a beautifully subtle Core Black/Simple Brown/Silver Metallic colourway (US$140 / S$200), and the other is a more earthy, kids-only Brown/Pale Nude/Maroon variant (US$120 / S$150).
Adidas’ new Toy Story inspired youth collection is sure to be a hit with the youngest fans. Launching this fall, the athletic company will release their adidas x Pixar Toy Story Friendship Collection in honor of the film’s 25th anniversary!