Snoop Dogg Gets Into The Breakfast Cereal Game With ‘Snoop Loopz’

He loosened us with his wine, and pot brands, now Snoop Dogg hits us with his own wholegrain breakfast.

Snoopy turns cereal killer with Snoop Loopz, a boxed brekky that will drop at grocery stores through his Broadus Foods business.

Think gluten-free Froot Loops, with “more corn, more flavor and more marshmallows,” enthuses hip-hop entrepreneur Master P, who unveiled Snoop’s new snack food via his socials — accompanied with a cut of “Still A G Thang.”

Founded by Calvin Broadus (aka Snoop Dogg), Broadus Foods already boasts a range of Mama Snoop’s breakfast products, including cereal, oatmeal, grits, pancake mix and syrup, and supports charitable organizations, including Door of Hope.

Source: Billboard

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Tropicana Is Dropping A New Breakfast Cereal ‘Made For OJ’

In celebration of National Orange Juice Day, juice company Tropicana is expanding its product portfolio – and hoping to catch the eye of younger consumers via a new push on social media – with the upcoming release of Tropicana Crunch.

Orange juice has long been a breakfast staple, but most of us prefer it in a glass. Now Tropicana is shaking things up by encouraging consumers to try orange juice directly on top of their cereal.

The juice company has just announced the upcoming release of Tropicana Crunch, its new breakfast cereal, which has been created specifically to be paired with orange juice instead of milk. According to the brand, this is an untraditional culinary combo that 15 million Americans – ”the total populations of New York City, Los Angeles and Chicago combined” – have already tried.

Tropicana Crunch is slated for release on May 4, National Orange Juice Day in the United States. Consumers can visit http://www.tropicanacrunch.com beginning on May 4 to snag their own box of the honey almond-flavored cereal.

Even the brand acknowledges on its new product’s website that Tropicana Crunch is a bit of an oddity that may not immediately become a culture-wide phenomenon. “Orange juice on cereal. Some call it weird. Some call it breakfast. We… didn’t even know it was a thing,” the brand says on the Tropicana Crunch website. “It may not be for everyone (but it could be for you!).”

The brand hopes to boost engagement with fans after the release of its new breakfast cereal with an accompanying social media campaign. Whether they “loved it or loathed it,” the brand says, fans are encouraged to describe their experience with Tropicana Crunch on Instagram and TikTok while tagging the brand and using the hashtag #TropicanaCrunch. The brand has also recruited a cohort of “TikTok’s top taste-test influencers” to try the OJ-drenched product and spread the word to their legions of followers.

Source: The Drum

Netflix Gives Cereal Boxes An 80s-Style ‘Stranger Things’ Revamp, Now On Sale

General Mills has been on a roll with its collaborations lately. Not only has its packaging been fronted by KAWS’ Companion, but it’s also gone back in time with Netflix for a 1980s-esque makeover ahead of the fourth season of Stranger Things.

The limited-edition Lucky Charms, Cinnamon Toast Crunch (“crispy, sweetened two-plane cereal”), and Cheerios boxes reclaim old General Mills imagery—some upside down—from the era, but the artworks get more surreal with the Stranger Things references plastered all over them.

There’s a missing poster making an appeal to anybody who has information about Barb’s whereabouts to get in touch with Sheriff Hopper; Russian text; and even a sweepstakes with a chance to win a $1,000 shopping spree at Starcourt Mall.

The fronts of the boxes can also be flipped open to reveal games inspired by the series.

These aren’t your regular breakfast cereals, though you can be sure that the edible contents within aren’t 40 years old. Each box is priced at US$19.86, a nod at the year that the upcoming season will take place in, and will retail at the official Netflix store instead of the usual cereal aisles.

Source: DesignTAXI