VISA is a global payments technology company that enables fast, secure and reliable electronic payments for consumers, financial institutions, merchants, governments and businesses in more than 200 countries and territories.
Visa is considered one of the best global brands according to the Millennium 2000 Top of Mind study by the Millward Brown agency.
According to the company, the name “Visa” comes from the Scandinavian word “vista”, which means “to see”.
Visa co-founder Dee Hock originally thought “Visa” was a nonsense word, so he defined his company as a “bridge between the old and new financial worlds.”
Visa is also one of the most recognizable brands in the world.
With 3.6 billion cards in the world, Visa is recognizable to almost everyone and has long stood for trust, security, acceptance and inclusion. These core values, in addition to the goal of enabling all people to participate in the global economy, are expressed through a modernized, dynamic visual brand identity developed by Mucho in collaboration with Visa.
VISA has never been known for major changes to its brand and identity.
From 1960 to today, we see only an evolution of identity whose purpose is to update and adapt to the context of the moment.
In this evolutionary process, the last update is from 2014, almost a decade ago. So it is in the environment of the digital economy that this rebranding, led by the Mucho San Francisco team, is anchored, although the scope of the project has involved all the agency’s offices. So the idea of the new logo is to enhance the visual identity on small screens and dynamic digital platforms.
The most significant change is the update of the Visa corporate blue; now clearer, but also more intense and vibrant. The wordmark leaves behind the dark blue gradient and opts for this lighter, solid blue (hex code: #2639c3).
Additionally, the company has unveiled a responsive logo that consists of three horizontal bars in Visa’s familiar blue, white and yellow. This icon is meant for small applications like favicon images.
According to the company, the new brand identity “symbolizes change.” As Visa, and indeed the entire world, contemplates a cashless future, it says the new brand has been designed with “inclusion” and “participation” in mind.
The new version of the Mucho brand separates the wordmark and the three-color brand symbol of the previous versions into two distinct elements. According to Visa, the three colors of the brand symbol represent the three goals of the brand: access, equality and inclusion.
Visa’s updated wordmark not only stands on its own, but also features a “new blue” that is brighter and more dynamic than its predecessor, the company said.
The launch of the new Visa logo comes alongside a brand repositioning and global advertising campaign led by marketing company Wieden + Kennedy. The new logo will initially be seen in digital channels, corporate communications and in presentation spots on Meet Visa.
According to the company, the Meet Visa campaign offers a “first look at the visual identity of the evolved brand that will launch later this year,” which will feature refreshed colors for greater digital impact, as well as “a source created specifically for optimal digital experiences and an updated brand icon that expresses the purpose behind the organization.”
During 2021, Visa’s new brand identity will be visible across the more than 200 countries and territories in which Visa operates.
The new Visa logo is just the beginning of more changes to come. For now, we will have to wait to see all the adjustments to the brand. We think we’ll see more in terms of marketing than a brand re-creation.
The new logo is in line with Visa’s new strategy. As the company announced, it will focus on making transactions and payments easier for everyone, everywhere, every day. As such, the new brand is expected to be more inclusive.
While the logo will not change the brand’s visual identity, it will allow Visa to more easily express its new purpose while providing a consistent representation across a variety of platforms.
The changes in the new VISA logo and the overall VISA 2021 rebranding (so to speak) were minimal and we can not really say that they will affect consumer opinion more or less. VISA is an established brand and a minimal color change will not generate more (or less) sales.
It’s possible to say that this rebranding is basically being done with the intention of generating a bit of hype around the brand, not much else.
While the introduction of chip-and-pin technology made it more difficult for someone to use a stolen credit card for fraudulent transactions in person, hackers tend to be endlessly creative when it comes to theft. The reality is, there are plenty of ways thieves can get their hands on your credit card account numbers, which they can easily use to make purchases or wreak other types of havoc using your name.
A stolen credit card or account number could also be one of the first signs of identity theft, so keep an eye out for credit card fraud and take steps to mitigate the damage if you find any.
Phishing emails may look official, but these fraudulent messages are crafted with a nefarious purpose. Most phishing emails try to get you to click a button or link that takes you to a familiar-looking fraudulent site to enter your account information.
Another common phishing tactic is to provide an urgent (and entirely bogus) reason that you need to call a company, like your credit card company or Social Security office, list a fraudulent phone number and when you call, request your personal information, and even your card details, to “confirm your identity.”
Downloading, or even opening, the wrong file from an email or website can add spyware to your computer, which is put there with the goal of exporting your card details and other information hackers can use to steal your money or your identity. Be careful what you download and prevent spyware by purchasing your own antivirus software. 3.
3. Public Wi-Fi networks
Public internet networks, like the ones you find in hotels and airports, can easily put you at risk if you enter your account information or open sensitive documents and someone is monitoring the network. Make sure to install a VPN on your computer if you need to use the internet away from home fairly often.
4. Your trash
Finally, don’t forget that some thieves still try to steal your credit card data the old-fashioned way. Your trash can be a treasure trove when it comes to finding credit card and account numbers or for figuring out which companies you use for your savings or investment accounts.
5. Major data breach
Large institutions, including banks and retail businesses, may be the victim of a data breach that puts your credit card information and other personal details at risk. Some of the biggest data breaches of the last decade, including the Capital One data breach of 2019, led to tens of millions of consumers having their information stolen.
What to do if your credit card number is stolen
If your credit card number has been stolen, the Federal Trade Commission (FTC) outlines the steps you should take right away:
• Report the loss of your credit card or card number to your issuer immediately, which you can usually do using its toll-free number or 24-hour emergency phone number.
• Follow up with a letter or email that includes your account number, the date and time the card was noticed missing and when you reported the loss.
• Check your credit card statement carefully for purchases you didn’t make, and let your card issuer know of any fraudulent transactions immediately.
• Carefully monitor your credit reports to make sure nobody has more of your information and that the theft of your card hasn’t led to other instances of identity theft.
• You can check your credit reports for free once a year from all three credit bureaus—Experian, Equifax and TransUnion—using the website AnnualCreditReport.com.
How to protect your credit card information
When it comes to protecting your credit card information and identity, there are plenty of steps you can take right away. Most of them are also easy to implement, including the following:
Only use secure websites
According to the Federal Bureau of Investigation (FBI), it’s crucial to avoid entering your credit card numbers and personal information on unsecured websites. “Sometimes a tiny icon of a padlock appears to symbolize a higher level of security to transmit data,” according to the bureau’s site. “This icon is not a guarantee of a secure site but provides some assurance.”
Don’t give your account number over the phone
The FTC warns that you should proceed cautiously with anyone who wants your credit card number over the phone. This is especially true if they called you to initiate the transaction.
Check your credit card statements regularly
The best way to protect against credit card fraud is by keeping a close eye on your accounts. Check your statements at least once a month to make sure each charge on your credit card is actually yours. If you find suspicious charges or purchases on your accounts, inform your credit card issuer right away.
Keep an eye on your card during in-person transactions
If you’re using a credit card in a restaurant or a retail store, try to avoid situations where the employee processing your card walks away from you and takes your card out of your view. If they are able to take your card into another area away from you, they might have the chance to write down your card number, expiration date and security code.
A 1952 Mickey Mantle — one of baseball cards’ holy grails — has sold for a whopping $5.2 million, setting a record for the most expensive trading card ever and nearly doubling its value since a 2018 sale.
The card is one of nine known in existence in its condition. It sold to Rob Gough, an entrepreneur and actor, who started the DOPE clothing and CBD line and whose credits include the 2018 film “Billionaire Boys Club.”
This particular card is graded as Mint 9 by PSA — the go-to grading service for cards — and sold for $2.8 million in 2018 to an unidentified buyer, who then sold it to Gough in a deal brokered by PWCC Marketplace, a leader in the trading card investment market.
“Based on our research, this is the nicest looking 1952 Topps Mantle PSA 9 in existence,” Jesse Craig, director of business development at PWCC Marketplace, said in a press release.
It’s now a playground for the rich to either invest or live out their childhood dreams.
“I’ve dreamt of owning a 1952 Topps Mickey Mantle since I was a kid collecting cards,” Gough said in a statement. “It’s the Mona Lisa of sports cards and I’ve been searching for this high graded example talking to industry experts, dealers, auction houses, friends and I’m ecstatic that I’m now the proud owner of this iconic card.”
A combination of factors led to a red-hot sports card market in 2020: ESPN’s “The Last Dance” made the market boom for Michael Jordan-specific products. The pandemic led many fans and collectors to rediscover cards. In many cases, even normal modern sports-card products were hard to come by at big-box retailers like Walmart and Target.
Dubbed the EOS R5, the upcoming camera uses a newly-designed image sensor and processor to enable no-crop capture of both 8K and 4K video recordings. The former can be shot in a RAW format while the latter can reach up to 120 frames-per-second, and amazing feat for a camera of this size. All its 8K and 4K modes will support Dual Pixel CMOS AF, and a new advanced animal AF mode has been integrated, which is capable of tracking animal eyes, but also their faces and bodies if the eyes aren’t visible. It boasts five-axis in-body image stabilization which works in tandem with optical image stabilization offered by both RF and EF lenses. Of course, it also carries dual card slots to allow for both a CF card and SD card. Most impressively, Canon has announced a price tag of “under $4,000” USD, an exceptional price for a video recording workhorse with specs which can reportedly outperform the $39,000-USD full-frame Sony Venice.