Snoop Dogg Gets Into The Breakfast Cereal Game With ‘Snoop Loopz’

He loosened us with his wine, and pot brands, now Snoop Dogg hits us with his own wholegrain breakfast.

Snoopy turns cereal killer with Snoop Loopz, a boxed brekky that will drop at grocery stores through his Broadus Foods business.

Think gluten-free Froot Loops, with “more corn, more flavor and more marshmallows,” enthuses hip-hop entrepreneur Master P, who unveiled Snoop’s new snack food via his socials — accompanied with a cut of “Still A G Thang.”

Founded by Calvin Broadus (aka Snoop Dogg), Broadus Foods already boasts a range of Mama Snoop’s breakfast products, including cereal, oatmeal, grits, pancake mix and syrup, and supports charitable organizations, including Door of Hope.

Source: Billboard

Tropicana Is Dropping A New Breakfast Cereal ‘Made For OJ’

In celebration of National Orange Juice Day, juice company Tropicana is expanding its product portfolio – and hoping to catch the eye of younger consumers via a new push on social media – with the upcoming release of Tropicana Crunch.

Orange juice has long been a breakfast staple, but most of us prefer it in a glass. Now Tropicana is shaking things up by encouraging consumers to try orange juice directly on top of their cereal.

The juice company has just announced the upcoming release of Tropicana Crunch, its new breakfast cereal, which has been created specifically to be paired with orange juice instead of milk. According to the brand, this is an untraditional culinary combo that 15 million Americans – ”the total populations of New York City, Los Angeles and Chicago combined” – have already tried.

Tropicana Crunch is slated for release on May 4, National Orange Juice Day in the United States. Consumers can visit http://www.tropicanacrunch.com beginning on May 4 to snag their own box of the honey almond-flavored cereal.

Even the brand acknowledges on its new product’s website that Tropicana Crunch is a bit of an oddity that may not immediately become a culture-wide phenomenon. “Orange juice on cereal. Some call it weird. Some call it breakfast. We… didn’t even know it was a thing,” the brand says on the Tropicana Crunch website. “It may not be for everyone (but it could be for you!).”

The brand hopes to boost engagement with fans after the release of its new breakfast cereal with an accompanying social media campaign. Whether they “loved it or loathed it,” the brand says, fans are encouraged to describe their experience with Tropicana Crunch on Instagram and TikTok while tagging the brand and using the hashtag #TropicanaCrunch. The brand has also recruited a cohort of “TikTok’s top taste-test influencers” to try the OJ-drenched product and spread the word to their legions of followers.

Source: The Drum

Pepsi And IHOP Are Teaming Up For A Breakfast-Inspired Soda

Pepsi has teamed up with breakfast giant IHOP to create an all-new soda designed for the early mornings. On Thursday, the cola maker announced plans for a maple syrup-inspired beverage that boasts the same classic refreshment of a Pepsi but with a definitively IHOP twist.

So if you’ve ever sucked down a Pepsi right alongside your brunch pancakes and thought, “Now this is a combo,” you’re in luck! On March 24, Pepsi kicked off the sweepstakes on social media, giving fans the chance to win their own six-pack. While Pepsi Maple Syrup will not be joining retailers (yet, at least—you can never say never), you can post a photo or video of your stacks online alongside the hashtag #ShowUsYourStack, #PepsiSweepstakes, and @IHOP. Then, 2,000 winners will have a chance to try the first-of-its-kind flavor.

“There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola—sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” Chief Marketing Officer for Pepsi Todd Kaplan said in a press release. “We can’t wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online.” 

Pepsi Maple Syrup Cola—which we can only assume tastes exactly how it sounds—follows similar innovations from the drink manufacturer, including a Peeps-inspired PepsiPepsi Apple Pie, and Pepsi x Cracker Jack.

“At IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us,” chief marketing officer for IHOP Kieran Donahue added in the release. “We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola.” 

Source: Thrillist

Netflix Gives Cereal Boxes An 80s-Style ‘Stranger Things’ Revamp, Now On Sale

General Mills has been on a roll with its collaborations lately. Not only has its packaging been fronted by KAWS’ Companion, but it’s also gone back in time with Netflix for a 1980s-esque makeover ahead of the fourth season of Stranger Things.

The limited-edition Lucky Charms, Cinnamon Toast Crunch (“crispy, sweetened two-plane cereal”), and Cheerios boxes reclaim old General Mills imagery—some upside down—from the era, but the artworks get more surreal with the Stranger Things references plastered all over them.

There’s a missing poster making an appeal to anybody who has information about Barb’s whereabouts to get in touch with Sheriff Hopper; Russian text; and even a sweepstakes with a chance to win a $1,000 shopping spree at Starcourt Mall.

The fronts of the boxes can also be flipped open to reveal games inspired by the series.

These aren’t your regular breakfast cereals, though you can be sure that the edible contents within aren’t 40 years old. Each box is priced at US$19.86, a nod at the year that the upcoming season will take place in, and will retail at the official Netflix store instead of the usual cereal aisles.

Source: DesignTAXI