People buy (into) you first, then your product(s).
Taxi app, mytaxi, has rebranded as FREE NOW as part of joining the wider-mobility international “NOW” brand family.
It was announced today that the FREE NOW app will be operational in 100 cities across Europe, with a subscription service which allows passengers to pre-purchase time-limited plans for discounted journeys also being trialled.
The company is also exploring the possibility of an e-scooter service in Ireland once Irish regulations allow for them.
MyTaxi, formerly Hailo, rebrands themselves as Free Now. Hailo was a perfect name for a taxi app. Why fix something that wasn’t broken?
Source: Irish Examiner