Branding
People buy (into) you first, then your product(s).
People buy (into) you first, then your product(s).
Taxi app mytaxi rebrands to FREE NOW from today
Taxi app, mytaxi, has rebranded as FREE NOW as part of joining the wider-mobility international “NOW” brand family.
It was announced today that the FREE NOW app will be operational in 100 cities across Europe, with a subscription service which allows passengers to pre-purchase time-limited plans for discounted journeys also being trialled.
The company is also exploring the possibility of an e-scooter service in Ireland once Irish regulations allow for them.
MyTaxi, formerly Hailo, rebrands themselves as Free Now. Hailo was a perfect name for a taxi app. Why fix something that wasn’t broken?
Source: Irish Examiner