Netflix Gives Cereal Boxes An 80s-Style ‘Stranger Things’ Revamp, Now On Sale

General Mills has been on a roll with its collaborations lately. Not only has its packaging been fronted by KAWS’ Companion, but it’s also gone back in time with Netflix for a 1980s-esque makeover ahead of the fourth season of Stranger Things.

The limited-edition Lucky Charms, Cinnamon Toast Crunch (“crispy, sweetened two-plane cereal”), and Cheerios boxes reclaim old General Mills imagery—some upside down—from the era, but the artworks get more surreal with the Stranger Things references plastered all over them.

There’s a missing poster making an appeal to anybody who has information about Barb’s whereabouts to get in touch with Sheriff Hopper; Russian text; and even a sweepstakes with a chance to win a $1,000 shopping spree at Starcourt Mall.

The fronts of the boxes can also be flipped open to reveal games inspired by the series.

These aren’t your regular breakfast cereals, though you can be sure that the edible contents within aren’t 40 years old. Each box is priced at US$19.86, a nod at the year that the upcoming season will take place in, and will retail at the official Netflix store instead of the usual cereal aisles.

Source: DesignTAXI