beverage |

Flo Rida Reportedly Wins $82 Million In Lawsuit Against Celsius Energy Drink

According to reports, rapper Flo Rida was awarded $82 million in court on Wednesday in his lawsuit against Celsius Energy Drink.

Flo Rida sued the company over money and stock options that were never paid as part of his endorsement deal. Per Forbes, “over $27 million of the damages represent 250,000 shares in Celsius the rapper said he was owed by the company.” What’s more, the jury found that Celsius not only breached their 2014 contract with Flo Rida, but also took action to fraudulently conceal the breach.

“He’s entitled to 500,000 shares of stock via the contract, and entitled to 250,000 shares of stock if certain things happen—one of those yardsticks is that a certain number of units of products need to be sold, but unfortunately the contract doesn’t specify which type of unit—is it a box, is it a drink? And there’s no timeframe or deadline,” Flo Rida’s lawyer John Uustal told Insider.

Source: VladTV

Coca-Cola Opens UK Pop-Up Store With High-End Fashion Collabs And Beverage Bar

Posted on May 4, 2022 by Phil Lam X

Coca-Cola has been in the beverage game since 1886. In that long, storied history, Coca-Cola has not only sold a lot of soda worldwide but spawned a thriving ecosystem full of sought-after, licensed memorabilia. The cola king’s signature red, Spencerian script wordmark, ribbon, and contour bottles add value and desirability to everything from vintage appliances, vending machines, and promotional displays to clothing, toys, and personalized cans and bottles.

Now, the brand is bringing a retail IRL experience to the UK with a pop-up store in London’s Covent Garden. Running now through September, Coca-Cola’s retail shop features a beverage bar serving classic Coke products, including mocktails, exclusive merchandise, and clothing collaborations with Alma de Ace, BAPE, BE@RBRICK, Herschel, Soho Grit, and Staple. Additionally, the Coca-Cola store will offer limited-edition merchandise for Pride this upcoming June.

While brands are racing to launch NFTs and meta everything, Coca-Cola seems to be opting for IRL experiences with pop-up stores. Not only that, but they released high-concept sodas like Starlight and Pixel, which flips the script on Web3, bringing digital to the real world instead of the other way around.

Guess it’s nice to be able to physically hold your creations, huh?

Source: The Dieline

Pepsi Mango To Become First Permanent Fixture In Five Years

Posted on March 26, 2021 by Phil Lam X

Pepsi is bringing back its Pepsi Mango. The drink was previously a limited-time offering during spring, but it will now be available as a permanent fixture — the first time Pepsi made a permanent fixture in five years.

As its name suggests, the drink is a sweet concoction of mango fruit and Pepsi, mixing tropical flavors with crisp cola fizz. Customers will have the option of getting the beverage in 12-packs of 12-ounce cans or 20-ounce bottles. To kick off the drink, Pepsi will be launching a matchmaking social media series for singles. The campaign will host singles with bio descriptions and contact information to encourage introductions. Vice President of Marketing at Pepsi, Todd Kaplan, expressed excitement for the new flavor: “Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year.”

Source: Hypebeast

Aluminum shortage – Beer, soda makers struggle with aluminum can supply, plan to limit niche drinks

Posted on August 16, 2020 by Phil Lam X

A shortage of aluminum cans is crimping supplies of certain drinks, industry officials said.

“Aluminum cans are in very tight supply with so many people buying more multi-pack products to consume at home,” Coca-Cola spokesperson Ann Moore said Wednesday in an email.

Can manufacturers announced plans to build at least three factories within the next 18 months, but that won’t solve the immediate supply issues.

“The aluminum beverage can manufacturing industry has seen unprecedented demand for this environmentally friendly container prior to and especially during the COVID-19 pandemic,” the Aluminum Association, an industry group representing the metal’s manufacturers, said in a statement. “Many new beverages are coming to market in cans, and other long-standing can customers are moving away from plastic bottles due to ongoing environmental concerns around plastic pollution. Consumers also appear to be favoring the portability and storability of cans as they spend more time at home.”

Source: USA Today