These sneakers aren’t just made for walking — they have actual beer in them, and even come with a bottle opener.
Heineken Silver, the brand’s latest easy-to-drink brew, is launching a pair of sneakers that are kitted out with statement-making features.
Known as Heinekicks, these sneakers have discreetly built into the tongue a cool removable metal bottle opener. Yup, it’ll come in handy when you urgently need to crack open a bottle of beer, and don’t want to keep a spare bottle opener in, say, your pocket or your bag.
The Heinekicks’ most unique feature, though, is a see-through cushioned sole that has been injected with Heineken Silver beer, touted as the first of its kind in the world. After all, why walk on terra firma when you can walk on beer?
You may not be able to drink the beer from your shoes (obviously), but according to Heineken, “the soles provide the wearer with an unexpectedly smooth and unique sensation when on the go”.
To find out if that really is the case, you’ll need to be one of the lucky few in Singapore to get your paws on these sneakers. But it won’t be an easy feet, sorry, we mean, feat. There are only 32 pairs of Heinekicks in the world, and only seven will be made available in Singapore in the fourth quarter of the year.
She said: “I decided to cut out alcohol after having gut/stomach issues. I was starting an elimination diet to figure out what foods I was intolerant too, and I figured I might as well cut out alcohol too. My parent’s have been sober since January and they were a huge inspiration and source of encouragement.”
“I stopped cold turkey—I knew I needed a reset and the only way I could do that was remove it completely. I wasn’t feeling like myself. I was lethargic, uninspired and honestly grumpy, and I wasn’t able to fit into my clothes and I was not happy about that. So I started the elimination diet and cut out alcohol as well to jump start my health journey.”
Initially she planned to quit for 21 days, but has kept it going after seeing the positive impact it’s had on her life.
She’s managed to lose an incredible 15 pounds (lbs), which she said was was “unexpected,” adding her sleep and skin have never looked better.
“I cannot tell you how proud I was when I hit that 21-day mark. I was really surprised that I wasn’t jumping at the bit to get a glass of wine, by that 21st day, I had no interest in drinking at all. I never want to feel another hangover again after feeling so good,” she raved.
Listing the benefits she’s noticed, Pierce continued: “I am so happy with my new lifestyle—like the happiest I have ever been. I wish I would’ve really taken a look in the mirror sooner and realized that I was not excelling in my personal or professional life due to drinking culture.
“It’s a completely personal choice, but I don’t feel like I was myself when I was staying out till 4am drinking and then being a hungover mess the next day. So many things have changed—I think the biggest thing I noticed is my social anxiety decreased and my overall happiness has increased. When I drank I would get so anxious around people and would be a recluse, not talk to anyone at all. So overall, my mental health has improved immensely.”
“My stomach issues are gone. I would get so nauseous when I ate at any time, and after some research I found that when you drink alcohol regularly you aren’t able to digest your food all the way and it creates gas in your stomach due to the alcohol sugar.”
“My skin is the best it’s ever been, and I have been on acne medications for years with no luck. My skin is bright, tight and glowing and I think that has to do with me not being dehydrated all the time.”
“My sleep patterns have improved but it took some time. When I first cut out alcohol I couldn’t fall asleep, which I guess means my body was depending on those nightly glasses of wine to go to bed. Once my body regulated to my new diet, my sleep consistency and overall depth improved and I wake up refreshed every morning.”
Initially the first weekend after she quit was tough, as most of her peers were drinking, but Pierce said she ordered mocktails to fit in.
“It was really weird that first weekend out. Obviously, when people are drinking, they honestly want you to drink with them too—and not like in a bad way, but like in a cultural expectation way. I found that ordering mocktails makes me feel much more included when I go out and it also stops the weird stares from strangers who are wondering why I keep ordering waters one after another,” she added.
The change has also seen her save money, as she estimated s”I plan to continue my sobriety journey in the way that best suits me. What I mean by that is, I only drink on ‘planned drinking days’ which occur around celebrations or holidays etc. I will say I will never ‘binge’ drink again. I have lost all interest in getting so drunk I don’t remember the night before.”
A shortage of aluminum cans is crimping supplies of certain drinks, industry officials said.
“Aluminum cans are in very tight supply with so many people buying more multi-pack products to consume at home,” Coca-Cola spokesperson Ann Moore said Wednesday in an email.
Can manufacturers announced plans to build at least three factories within the next 18 months, but that won’t solve the immediate supply issues.
“The aluminum beverage can manufacturing industry has seen unprecedented demand for this environmentally friendly container prior to and especially during the COVID-19 pandemic,” the Aluminum Association, an industry group representing the metal’s manufacturers, said in a statement. “Many new beverages are coming to market in cans, and other long-standing can customers are moving away from plastic bottles due to ongoing environmental concerns around plastic pollution. Consumers also appear to be favoring the portability and storability of cans as they spend more time at home.”
When reached for comment about the ad, Constellation Brands spokesperson Maggie Bowman told Business Insider that the message in the advertising campaign has worked in the past.
“Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment,” she said. “While we empathize with those who have been impacted by this virus and continue to monitor the situation, our consumers, by and large, understand there’s no linkage between the virus and our business.”
There’s no connection between Corona and the coronavirus that has infected more than 80,000 people, mostly in China. But that hasn’t stopped people from growing suspicious of the beer.
“We believe, by and large, that consumers understand there’s no linkage between the virus and our business,” Maggie Bowman, the senior communications director at Constellation Brands, Corona’s producer, told Business Insider on Wednesday.
“Corona” in Latin means crown, and the word is the same in Spanish. Corona beer originated in Mexico.
In English, the anatomical term “corona” is used for body parts resembling a crown. Hence, the name “coronavirus” comes from the fact that under a microscope the virus has crown-like spikes protruding from it, as previously reported by Business Insider’s Holly Secon.