The National Basketball Association (NBA) unveiled the commemorative NBA 75th Anniversary Season logo, which will appear throughout the 2021-22 season on courts and official NBA merchandise, inside arenas and in original broadcast, digital and social media content.
The new logo is a fresh take on the league’s iconic Logoman identity, based in the classic 75th Anniversary symbol – the diamond.
NBA Finals 2021 presented by YouTube TV continues on July 8 at 9:00 p.m. ET on ABC. Additional details regarding the NBA’s 75th Anniversary Season will be shared on an ongoing basis in the coming months.
The board is targeting a Dec. 22 start to what would be a season of 70 to 72 games, with the NBA Finals ending in June again as has been in the case for many years, according to a person with knowledge of the situation. The person, who spoke to The Associated Press Friday on condition of anonymity because no plan has been finalized, said the possibility of fans being at games would hinge on how a particular market is faring against the coronavirus at that time.
There are other options, such as waiting until later in the season to begin play with the hope that more arenas would be able to have fans. But starting in December instead of mid-January or later could generate a difference of roughly $500 million in revenue, the person said.
Revenue projections for the league this season were missed by about $1.5 billion, the person said. The losses were the result of a combination of factors — the shutdown caused by the pandemic, the cancelation of 171 regular-season games, completing the season in a bubble at Walt Disney World without fans, the nearly $200 million price tag for operating that bubble and a yearlong rift with the Chinese government that saw NBA games not shown on state television there.
The NBA appears to be back, as both players and owners have approved the league’s 22-team proposal to resume play in Orlando, Florida on July 31 — but the games we eventually see will be much different than anything we’ve grown accustomed to. There will be social distancing, masks and smaller, non-NBA arenas. The most immediately noticeable difference, however, will likely be the lack of fans in the stands.
So what will the NBA do? Well, the league is considering using crowd noise from the popular video game, NBA 2K, to simulate fans during games in Orlando, according to Shams Charania of The Athletic. He added that the league and the NBPA are still discussing creative options.