Kyrie Irving Unveils Nike Kyrie 4 ‘Wheaties’ With Incredible Packaging

The Shoe of Champions? Kyrie Irving has teamed up with Wheaties for a very special edition of his Nike Kyrie 4 signature sneaker.

His next food-inspired collaborative sneaker after teaming with Pepsi for a promotional Nike Kyrie 1 and Krispy Kreme donuts for a tasty take on the Kyrie 2, Irving has unveiled his Kyrie 4 “Wheaties” — and the packaging is incredible.

Along with the pair of sneakers — which are even packaged in a clear cereal box-style baggie — the box includes a Kyrie-branded cereal bowl, spoon and single-serving mini-box of Wheaties.

Nike and Kyrie pulled out all the stops for this amazing release, which in addition to teaming up with Wheaties also appears to be a bit of promotion for his upcoming “Uncle Drew” movie, releasing June 29 and starring the electrifying baller’s old-aged alter ego.

The Nike Kyrie 4 “Wheaties” is rumored to be limited to only 100 pairs, and no release information has been announced yet. It’s likely that the special packaging will be gifted only to select media members and influencers, but stay tuned for any retail release information. The Kyrie Irving Wheaties cereal box will be hitting grocery store shelves soon.

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BIG3 – Ice Cube’s 3-on-3 Basketball League

“After Kobe retired,” Ice Cube says, seated upstairs in Mendenhall’s roomy lounge, post combine, “I was like, ‘Man this dude scored 60 points his last game, but it’s over.’ And why? Because of the wear and tear of the NBA—82 games, plus playoffs, back-to-backs. I was like, ‘What can we do to still see these dudes play and take out the wear and tear?'”

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Coca-Cola’s Share a Coke and a Song Campaign

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Joe Belliotti, head of global music marketing for Coca-Cola North America, credits Coca-Cola China with successfully introducing the “Share a Coke and a Song” concept in 2014. “Music is a universal language,” he explained. “Lyrics can explain how we feel and what we want to say when we can’t find the words ourselves. The art of sharing music to express feelings for someone special goes back to creating mixtapes as a kid, which later evolved to mix CDs and now playlists… that behavior hasn’t changed. We wanted to find a way to take this idea to ‘Share a Coke’.”

“Share a Coke and Song” will also expand beyond its core set of 70-plus lyrics with location-specific and customer-centric songs in certain markets.

 

Good artists copy, great artists steal. – Picasso