The Shoe of Champions? Kyrie Irving has teamed up with Wheaties for a very special edition of his Nike Kyrie 4 signature sneaker.
His next food-inspired collaborative sneaker after teaming with Pepsi for a promotional Nike Kyrie 1 and Krispy Kreme donuts for a tasty take on the Kyrie 2, Irving has unveiled his Kyrie 4 “Wheaties” — and the packaging is incredible.
Along with the pair of sneakers — which are even packaged in a clear cereal box-style baggie — the box includes a Kyrie-branded cereal bowl, spoon and single-serving mini-box of Wheaties.
Nike and Kyrie pulled out all the stops for this amazing release, which in addition to teaming up with Wheaties also appears to be a bit of promotion for his upcoming “Uncle Drew” movie, releasing June 29 and starring the electrifying baller’s old-aged alter ego.
The Nike Kyrie 4 “Wheaties” is rumored to be limited to only 100 pairs, and no release information has been announced yet. It’s likely that the special packaging will be gifted only to select media members and influencers, but stay tuned for any retail release information. The Kyrie Irving Wheaties cereal box will be hitting grocery store shelves soon.
In celebration of their 50th season in the NBA, the Milwaukee Bucks brought back a court design (created by pop artist Robert Indiana) used from 1968 to 1988!
A “Do Not Disturb” door hanger put out by 2K Sports just in time for NBA 2K18. Hilarious and terrific marketing!
Been having these on my Polisci breaks.
Joe Belliotti, head of global music marketing for Coca-Cola North America, credits Coca-Cola China with successfully introducing the “Share a Coke and a Song” concept in 2014. “Music is a universal language,” he explained. “Lyrics can explain how we feel and what we want to say when we can’t find the words ourselves. The art of sharing music to express feelings for someone special goes back to creating mixtapes as a kid, which later evolved to mix CDs and now playlists… that behavior hasn’t changed. We wanted to find a way to take this idea to ‘Share a Coke’.”
“Share a Coke and Song” will also expand beyond its core set of 70-plus lyrics with location-specific and customer-centric songs in certain markets.
Good artists copy, great artists steal. – Picasso
The year is 2016 and Cleveland’s area code is 216. Terrific branding by the Cavaliers’ graphic team.
And I also called Cavs in 7, so that’s 2 in a row now.