NBA 2K18 Door Hanger

A “Do Not Disturb” door hanger put out by 2K Sports just in time for NBA 2K18. Hilarious and terrific marketing!

 

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BIG3 – Ice Cube’s 3-on-3 Basketball League

“After Kobe retired,” Ice Cube says, seated upstairs in Mendenhall’s roomy lounge, post combine, “I was like, ‘Man this dude scored 60 points his last game, but it’s over.’ And why? Because of the wear and tear of the NBA—82 games, plus playoffs, back-to-backs. I was like, ‘What can we do to still see these dudes play and take out the wear and tear?'”

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Coca-Cola’s Share a Coke and a Song Campaign

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Joe Belliotti, head of global music marketing for Coca-Cola North America, credits Coca-Cola China with successfully introducing the “Share a Coke and a Song” concept in 2014. “Music is a universal language,” he explained. “Lyrics can explain how we feel and what we want to say when we can’t find the words ourselves. The art of sharing music to express feelings for someone special goes back to creating mixtapes as a kid, which later evolved to mix CDs and now playlists… that behavior hasn’t changed. We wanted to find a way to take this idea to ‘Share a Coke’.”

“Share a Coke and Song” will also expand beyond its core set of 70-plus lyrics with location-specific and customer-centric songs in certain markets.

 

Good artists copy, great artists steal. – Picasso