McDonald’s partners with Travis Scott in launching signature burger to win over Gen Z and millennial customers

Starting September 8, McDonald’s is adding Scott’s favorite meal from the fast-food chain — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite — to the menu for $6. It will be available through October 4.

McDonald’s Chief Marketing Officer Morgan Flatley told Business Insider the fast-food chain started thinking about teaming up with Scott more than a year ago, in part because the company knew the rapper was a fan of the chain. The Scott partnership marks the first time McDonald’s has put a celebrity’s name on its menu since Michael Jordan in 1992. 

“His ability to kind of see where culture is going and have a hand in where culture is going is really unique,” Flatley said in an interview on Friday. “Then you couple that with his huge followership and his fans, social-media footprint, and … 3 billion streams. He just has an incredible audience.”

The partnership has caused some controversy within McDonald’s, with some franchisees pushing back against a deal with the rapper. These franchisees felt that a deal with a rapper known partly for explicit lyrics was a departure from the chain’s more family-friendly voice. 

Flatley told Business Insider many other franchisees and employees were excited about the deal and that at a chain as big as McDonald’s, differing opinions are the norm. The Scott partnership is key to remaining relevant and winning over younger customers, she said.

According to Flatley, people under the age of 34 are “becoming more and more challenging for brands to reach.”

Source: Business Insider

Loose Leaf Boba Company comes to Orange County (Santa Ana 4th Street Market) – Soft Opening now through 9/11, Grand Opening 9/12 with half off deals

A lineup you won’t want to miss out on! We are so excited to welcome Loose Leaf Boba to the market, their boba is made with real ingredients and they have a culturally inspired menu that’ll keep you coming back for more. Their “Soft Opening” hours are happening now through September 11th. Visit them 7 days a week from 12pm-8pm. September 12th will be @looseleafboba GRAND OPENING day where 100% of profits from that day will go towards Feeding America. To top it off, they will also be having a Chinese Lion Dance Show, first 100 people get 1 free Original Milk Tea or Thai Tea or 1/2 off any other drink, next 50 guests can get any drink 1/2 off, and so many more deals so stay tuned!

Pro-immigration group Immigrants’ List Civic Action launches ad targeting Trump’s ‘attacks against Asian Americans’

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A progressive pro-immigration group is launching an ad targeting Asian American voters in battleground states by highlighting President Trump’s controversial rhetoric about the coronavirus.

The group, Immigrants’ List Civic Action, will air the ad featuring what the group calls Trump’s “attacks against Asian Americans” digitally and on connected television in the key states of Florida, Pennsylvania, Wisconsin and Michigan.

The 60-second ad intersperses clips of Trump calling the virus the “Chinese flu,” “Chinese virus” and “kung flu,” along with reports of rises in anti-Asian discrimination, according to a copy of the ad shared with The Hill.

Asked about the group’s assessment of Trump’s “attacks against Asian Americans,” the Trump campaign defended the president’s comments regarding the coronavirus.

“President Trump is not afraid to call out China, and he also strongly stated that we must protect Asian Americans because they bear no responsibility whatsoever for the Chinese virus,” campaign spokesman Matt Wolking said in a statement. “The fault lies with China alone, and when Chinese officials tried to blame American troops for the virus, President Trump fought back against their disinformation campaign by making it very clear where the virus originated.”

The campaign highlighted comments from one of the president’s White House briefings in April where he stated that “it’s very important that we totally protect our Asian American community in the United States and all around the world. They’re amazing people, and the spreading of the virus is not their fault in any way, shape, or form.”

Source: The Hill

KFC Trinidad apologizes for ‘insensitive’ Emancipation Day artwork

The post, published on its social media pages on Saturday, was captioned “KFC wishes you a happy Emancipation Day”, however, the imagery was what triggered a wave of criticism as several Trinidadians viewed it as insensitive.

The artwork, which has since been deleted, depicted KFC’s famous spicy chicken drumstick, with the silhouette of what appeared to be a hand in the background displaying the black power gesture.

Several hours later, KFC TT returned with another graphic, one filled with balloons accompanied by a caption which wrote, “Happy Emancipation Day (sic) On August 1, 1985, Trinidad & Togabo became the first country in the world to declare a national holiday to commemorate the abolition of slavery.”

Source: Buzz Caribbean

Barbr – Mobile App

Last year I prototyped a mobile app that allowed users to get quality haircuts in their home by booking barbers in the area. The concept came from people in big cities who work tight schedules and can’t make it to a barbershop during business hours, or they just don’t feel like driving somewhere and paying for parking. Sure the idea could use some more refining but with all the recent closures and limited gatherings, I don’t think I was too far off with this one💈

Clever Episode 113: Graphic Designer Stefan Sagmeister

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In this episode, Clever host Amy Devers talks to graphic designer Stefan Sagmeister. Stefan did not care for engineering in high school. Instead, he found designing a poster that would communicate a vibe and draw crowds to an event to be way more compelling. After design school, the Austrian native decided that New York is the city that fits him best. With many awards and a big name in his field, he’s now focusing on art, exhibitions, and taking a sabbatical every 7 years. He’s got a brain for planning and long-term data which allows for a very optimistic long view.

Source: Design Milk

Corona Extra’s marketing of their new Corona Hard Seltzer backfires in midst of coronavirus outbreak; released advertisement about the beverage ‘Coming Ashore Soon’

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When reached for comment about the ad, Constellation Brands spokesperson Maggie Bowman told Business Insider that the message in the advertising campaign has worked in the past.

“Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment,” she said. “While we empathize with those who have been impacted by this virus and continue to monitor the situation, our consumers, by and large, understand there’s no linkage between the virus and our business.”

There’s no connection between Corona and the coronavirus that has infected more than 80,000 people, mostly in China. But that hasn’t stopped people from growing suspicious of the beer.

Source: Business Insider

Jif settles the great debate with a GIF peanut butter jar in clever collaboration

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Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself.

The purpose is to “settle the great debate” over how to pronounce the looping image format that has overtaken in the internet, J.M. Smucker Company (SJM), the brand’s manufacturer, said in a press release.

Although Jif is obviously pronounced with a “soft G,” people often mispronounce the word “GIF,” which is short for Graphics Interchange Format. It’s said with a “soft G like the peanut butter and not a “hard G.” That’s according to creator Steve Wilhite, who made the declaration in 2013 while accepting a Webby Award.

Regardless of the official ruling, the internet has remained divided. Jif is partnering with GIPHY, a GIF search engine, to “put a lid on this decade-long debate”: Both GIF and the peanut butter are pronounced “Jif.”
Source: CNN