Fashionistas might want to take a bite out of the yummiest item to have come out of Spring/Summer 2023 catwalks: a Lay’s potato chip bag.
The look was first teased by Balenciaga’s creative director Demna Gvasalia—often known simply as Demna—in June, when he attended Antwerp’s Royal Academy of Fine Arts’ graduate fashion show toting a pack of Lay’s Original Wavy Potato Chips. The appearance fueled tittle-tattle about whether a snack-themed purse was in the works.
Well, before the idea got stale, the luxury house finally confirmed the moreish it-bag during its muddied presentation at Paris Fashion Week, where a couple of models were seen clutching Lay’s-branded calfskin bags and looking like ultimate snacks.
It appears that Balenciaga’s snack ‘bags’ will arrive in a few “flavors,” including classic, lime, and salt and vinegar. Closeup visuals shared by high-fashion curator Lil Jupiter on Instagram reveal that “Balenciaga Paris” are also branded on the clutches.
The bag retains a crinkled silhouette, scrunching in the middle as if perpetually being held in someone’s hand.
It’s too early for pricing details to be out, but you just know it’s going to be worth multiple crates of snacks. The perk is that you can fill this clutch with as many potato chips as you want. This won’t be one of those bags that comes with 50% air.