Almost everyone’s gotten ketchup on their clothes at some point, and Heinz, whose name is pretty much synonymous with the condiment, is well aware.
Inspired by these mishaps, it has partnered online resale platform ThredUP tto launch the Heinz Vintage Drip collection, comprising 157 articles of second-hand streetwear and designer pieces intentionally stained with ketchup.
“While Heinz is recognized globally for its iconic glass bottle, keystone, and slow-pouring ketchup, we saw an opportunity to view the stain we’ve been leaving on clothes as another iconic brand symbol and change the narrative from stain to statement,” explained Alyssa Cicero, Brand Manager at Heinz.
“This collection is about sustainably celebrating the character Heinz ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol,” she added.
The release comes at a time when the demand for secondhand clothing is higher than ever, with the 2022 Resale Report showing that 62% of Gen Z and Millennials search for a thrifted item before purchasing it new.
By believing that every outfit deserves a second life, “even summer barbeque casualties,” ThredUp wanted to work on a collection that celebrated reuse, and what better way to appeal to fashion risk-takers and food lovers alike than with ketchup-stained clothes?
In addition to the eco-friendly message, the capsule was specially designed to be inclusive across all sizes and genders, ranging from XXS to XXL. 100% of the proceeds from the sale will go towards Rise Against Hunger to support global hunger relief, so you can feel extra good about your purchase.