For the first time ever, Coca-Cola will be launching a unified, global advertising campaign for Sprite, with the new logo slated to be rolled out across all 200 markets, alongside its new brand identity ‘Heat Happens’ slogan.
The marketing initiative will first debut in the US and India this month, just in time for the summer, so you’re always reminded that when it gets too hot out, it’s time to crack open a refreshing can of the lemon and lime soft drink.
Sprite’s cans and bottles will don a more minimalist logo with upright typography, making it more legible. The surrounding starburst has also been burst.
Additionally, the brand has a new focus on sustainability and will be phasing out its iconic green bottles to be replaced with clear ones, which are reportedly easier to recycle. These bottles will also feature a “recycle me” reminder.
Source: DesignTAXI
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