Coca-Cola has been in the beverage game since 1886. In that long, storied history, Coca-Cola has not only sold a lot of soda worldwide but spawned a thriving ecosystem full of sought-after, licensed memorabilia. The cola king’s signature red, Spencerian script wordmark, ribbon, and contour bottles add value and desirability to everything from vintage appliances, vending machines, and promotional displays to clothing, toys, and personalized cans and bottles.
Now, the brand is bringing a retail IRL experience to the UK with a pop-up store in London’s Covent Garden. Running now through September, Coca-Cola’s retail shop features a beverage bar serving classic Coke products, including mocktails, exclusive merchandise, and clothing collaborations with Alma de Ace, BAPE, BE@RBRICK, Herschel, Soho Grit, and Staple. Additionally, the Coca-Cola store will offer limited-edition merchandise for Pride this upcoming June.
While brands are racing to launch NFTs and meta everything, Coca-Cola seems to be opting for IRL experiences with pop-up stores. Not only that, but they released high-concept sodas like Starlight and Pixel, which flips the script on Web3, bringing digital to the real world instead of the other way around.
Guess it’s nice to be able to physically hold your creations, huh?
Source: The Dieline