You’ll never go hungry in the metaverse. After McDonald’s applied for trademarks to open a virtual restaurant, another fast-food chain is winging its chances in the digital sphere, in which it has expressed an interest in setting up camp.
As reported by Insider and outlined by trade attorney Mike Kondoudis, on February 25, Wingstop submitted a trademark application for “downloadable virtual goods,” including non-fungible tokens, digital art, “virtual food and drink,” and loyalty and reward cards. The filing was made with the US Patent and Trademark Office.
From the application, it also seems like Wingstop is looking at opening an NFT platform for chicken wing-loving cryptocurrency holders to buy, sell, and trade related virtual assets.
Publicly, Wingstop remains tight-lipped about its metaverse plans, but tells Insider it hopes to “serve the world flavor in a virtual space.”