Do you remember when you learned that the FedEx logo had a hidden arrow in it? If this is news to you, check the negative space between the “E” and the “x.” Neat, eh? Logo design is a crucial part of the branding process, for sure, especially with household items and food products, considering just how often customers will be looking at the packaging. Iconic logos like Coca-Cola’s swoopy cursive letterforms and the McDonald’s golden arches have stood the test of time, but those are pretty straightforward examples. More intriguing is when designers decide to slip in secret design elements for consumers to find. This is the hidden message you didn’t realize was in the Twix logo.