Lakers Land $100-Million Jersey Patch Deal With Korean Food Brand Bibigo

This partnership is about more than just dumplings and basketball – food and sports have the power to unite and connect people from all walks of life. The devotion required to create a meal filled with love and care is akin to the devotion needed to swallow a three-point shot game after a fight. That’s why Bibigo and the Lakers both have passionate fans all over the globe – they live off the devotion needed for their craft. This connection is suitable for a natural partnership that is particularly organic.

As the new official global marketing partner of the Los Angeles Lakers, Bibigo will partner with the team to create and share inspiring content, drive consumer engagement and offer unique opportunities to introduce fans to the delicious flavors and benefits of Korean food. Bibigo will implement its marketing programs through Lakers’ properties such as signage in the arena, digital content elements on Lakers.com and the jersey patch designation.

Source: LA Times