While brands have been forced to redesign marketing material after being alerted of (seemingly accidental) X-rated imagery, confectionery maker Haribo has been confidently putting its packaging on view by filthy-minded, voyeuristic consumers. For years, customers have been pointing out “compromising” positions displayed by characters on its Maoam candy wrappers, and for years, the company has lived in sweet, sugary indifference.
Gripes of the cheeky packaging go as far back as 2009, when Haribo received an angry letter from a British man who was “shocked” at the imagery after buying the chewy candy for his children. The customer said his wife “became quite distressed” after a spat with the store manager and “had to sit down” in the parking lot to cool off.
The wrappers’ amusing illustrations were brought to the attention of the internet once again after TikToker @mitchxllt hinted at their allegedly sexual poses in a video that has since amassed 2.9 million views.
In an image shared by the user, Maoam’s green mascot can be seen getting playful with fruit. The character enjoys tickles, but seems particularly exhilarated with cherries up his mouth.
Haribo hasn’t responded to the jokes now, though a representative ambiguously commented in 2009, “This jovial Maoam man is very popular with fans, both young and old.”
Over a decade on, it seems like the imagery on the fruit candy wrappers is simply too juicy for the brand to give up.