McDonald’s Launches Outdoor Campaign Using Reflections On Streets At Night To Bring Menu Items To Life – Reminding Consumers They Are Open Late

McDonald’s New Zealand has unveiled a new outdoor campaign that uses lights reflecting on streets at night to bring its menu items to life.

Created together with DDB Aotearoa, the Reflections campaign aims to point late-night foodies in the direction of what they need, reminding them that McDonald’s is open late for supper cravings.

The campaign features fuzzy-looking McDonald’s menu items, such as the Big Mac, cheeseburger and fries, and coincide with the end-of-year celebration season.

Source: DesignTAXI