McDonald’s New Zealand has unveiled a new outdoor campaign that uses lights reflecting on streets at night to bring its menu items to life.
Created together with DDB Aotearoa, the Reflections campaign aims to point late-night foodies in the direction of what they need, reminding them that McDonald’s is open late for supper cravings.
The campaign features fuzzy-looking McDonald’s menu items, such as the Big Mac, cheeseburger and fries, and coincide with the end-of-year celebration season.
Source: DesignTAXI
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