In what the company calls a “firm stance against racism,” the review site Yelp will warn consumers when a business has been reported for racist behavior.
The company said it would only add this alert to a business page “when there’s resounding evidence of egregious, racist actions from a business owner or employee.”
This will include behavior such as “using overtly racist slurs or symbols.”
“As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions,” the San Francisco-based company said in a Thursday statement.
On social media, the announcement prompted some praise, but also skepticism from users who questioned how the initiative would be enforced.
The company said the alert will require a news article from a “credible media outlet.” A link to the article will accompany the notice, and it will appear over the reviews until dismissed.