Responding to what officials called increased acts of hate in recent years, most notably against Asian-Americans due to the coronavirus pandemic, Los Angeles County on Wednesday announced a campaign aimed at encouraging reporting of such incidents and responding to them.
The “L.A. vs Hate” campaign is a three-pronged effort that will include a marketing outreach campaign encouraging people to report acts of hate, improved resources for residents to report such acts through the county’s 211 hotline and a network of agencies to assist victims and develop prevention strategies.
“L.A. County is one of the most culturally diverse and vibrant communities in the world,” Supervisor Hilda Solis said. “Despite our diversity, these past few years have seen a steady rise in reported hate acts in our county. We also know that as a result of COVID-19, there has been an ugly backlash toward our Asian-Pacific Islander community. Spikes in calls to the 211 hotline reflect that racism.”
Source: NBC LA