Quaker Oats to retire 130-year-old Aunt Jemima brand and logo; Uncle Ben’s and Mrs. Butterworth’s also plan to phase out racial stereotypes

Earlier on Wednesday, Quaker Oats announced it’s retiring the 130-year-old Aunt Jemima brand and logo. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” the Pepsi (PEP)-owned company said in a statement.

Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity” — one of several food companies planning to overhaul logos and packaging that have long been criticized for perpetuating harmful racial stereotypes.

And Conagra, which makes Mrs. Butterworth’s syrup, said it would conduct a complete brand and packaging review. Conagra noted it “can see that our packaging may be interpreted in a way that is wholly inconsistent with our values.”

Source: CNN