The new BMW logo retains the same shape, but its within this shape that the design takes a new approach. The middle still has the blue and white colors of the Bavarian state. The font has also been shaped up differently. The outer ring now has a flat design in white, while some gradients fill the rest of the logo.
Furthermore, Thiemer says that since “BMW is becoming a relationship brand”, the new logo will invite customers to rediscover the brand with its history and products.
Source: Car And Driver