Corona Extra’s marketing of their new Corona Hard Seltzer backfires in midst of coronavirus outbreak; released advertisement about the beverage ‘Coming Ashore Soon’

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When reached for comment about the ad, Constellation Brands spokesperson Maggie Bowman told Business Insider that the message in the advertising campaign has worked in the past.

“Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment,” she said. “While we empathize with those who have been impacted by this virus and continue to monitor the situation, our consumers, by and large, understand there’s no linkage between the virus and our business.”

There’s no connection between Corona and the coronavirus that has infected more than 80,000 people, mostly in China. But that hasn’t stopped people from growing suspicious of the beer.

Source: Business Insider